Campaign Report: Nov 13 – Jan 20/2014 Client: BERNINA Canada Campaign: Let It Sew Date Prepared: February 27, 2014 Prepared By: A. Page

•  Increase BERNINA’s online presence

•  Increase email database

•  Increase Facebook Likes & Twitter Followers •  Raise awareness of current promotions and provide coupon/flyer downloads

Campaign Goals

Creative

Campaign Statistics

•  43,907 visitors (total response)

•  7,250 purl visitors (PURL response)

•  21,749 share (social response)

•  14,908 other (email/direct response)

•  10,793 Opt-ins 24.58%

•  2,422 Shares 22.44%

•  7,605 Coupons downloaded •  Ballots: 253

Results Notes

Google Audience (www.letitsew.net)

•  Google indicates 40,587 visits

•  22,210 unique visitors

•  54.8% new visitors

•  974,141 page views

•  24.00 pages / visit

Google Results

Google Pageviews (www.letitsew.net)

BERNINA Email Statistics

Ladies Deal Zone Statistics

Google Funnel

Google Funnel Contd.

Location

Traffic Results

Sharing Vehicles

Coupons

Facebook Likes (New: 458)

Twitter Followers (New: 5324)

Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 974,141 - $29,224.23 Website visit – 40,587 - $40,587.00 Time on site – n/a - $0.00 Email opens – 57,605 - $17,281.50 Email clicks – 8,142 - $8,142.00 Email opt in – 11,046 - $66,276.00 Social impression – 1,406,473 - $7,032.36 Social Twitter - 5324 - $15,972.00 Social Facebook – 458 - $2,290.00 Coupons Activated – 7,605 - $7,605.00 Total Value $ 194,410.09

Website views $0.03, visit $1.00, time on site 2 minutes $3.00 / Email - open $0.30, click $1.00, opt in $6.00 /

Social - impression $0.005, Twitter follower $3.00, Facebook LIKE $5.00, Coupons Activated $1

Metrics

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