Campaign Operations

Management

The Zeta Interactive “Campaign Operations Management” initiative (COM) encompasses all

aspects of our next generation administrative toolset for the oversight and execution of campaigns within

the Zeta Marketing Cloud.

ProjectName

• Campaign Operations Management (COM) is an ongoing set of projects designed to refine our campaign creation, management, tracking, reuse, governance, and compliance capabilities.

• As our Marketing Cloud expands over time, the ability to support both technical and non-technical end users with appropriate tools, processes and rich data is paramount.

• This initiative supports internal and external campaign creators, executors, etc. in their daily work.

ProjectImportance

• As the Marketing Cloud is our number one internal asset, the initiatives that push the product and tools forward are singularly important within the organization.

• Zeta has a wealth of internal assets ranging from people, to process, to platform and a strategic partner will become integrated into all throughout tactical execution.

• A strategic partner who gets to work with Zeta on these projects will gain knowledge and expertise in areas as diverse as asset management, public/private APIs, content coding, workflow management, media databases, and asset analytics.

ProjectDetails

• Zeta works with in an Agile environment with large feature releases each quarter

• Key milestones are TBD based on individual requirements

• Campaign Operations Management is an internally approved initiative with ongoing resources allocated

• Expertise in tracking platforms, service design, multidimensional databases, advanced analytics, and governance/compliance frameworks is desired.

• Projects within this initiative are budgeted in $25K increments

• The ideal partner brings strategic thinking to ensure that tactical projects mesh within the initiative, as well as the ability to work independently and efficiently on the projects they own.