campaign presentation

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Page 1: Campaign Presentation
Page 2: Campaign Presentation

Mischief Murphy: A CrowdFunding CampaignA CrowdFunding Campaign

Page 3: Campaign Presentation

What is Mischief Murphy?

Page 4: Campaign Presentation

What is Mischief Murphy?

A Children’s Transitional Reader

A witty, adventurous Early Chapter Book

Ages 7-10 (Grades 2-5)

Based on my childhood mischief

Third-person; introspective literary device

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Progress Update

Page 6: Campaign Presentation

Progress Update

First three manuscripts are complete

Self-publishing

Crowdfunding Campaign - Pubslush

Purchase publishing services

Page 7: Campaign Presentation

Services Desired

Page 8: Campaign Presentation

Services Desired

Editing

Promotional Material

E-book conversion

Store Front Website - for increased profit

Printing

Illustrations

Page 9: Campaign Presentation

Cost Analysis

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Cost AnalysisEditing

Page 11: Campaign Presentation

Editing

Type: Copy-editing

Service: Grammar, Flow, Consistency

Fee: $.02 per word

Word Count: 10,000 - 12,000

Total: $200 - $240

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Cost AnalysisPromotional Material

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Promotional Material

Business Cards - $125 for 500

Postcards - $375 for 500

Posters - $99 for 5 12X15

Variety Pack - $390

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Cost AnalysisE-book Conversion

Page 15: Campaign Presentation

E-book Conversion

E-Pub format - $399

E-book retailer distribution:

Barnes & Noble

Amazon

Apple’s ibook

Page 16: Campaign Presentation

Cost AnalysisStorefront Website

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Storefront Website

Services ($343):

The ability to process credit card payments

Set-up of domain name

Monthly reporting of store orders

“Buy Now” button on website

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Storefront

Benefits:

Significantly increased profits

Control over retail price

Closer contact with customers

Page 19: Campaign Presentation

Cost AnalysisPrinting

Page 20: Campaign Presentation

Printing

Paperback

$3.50 per book

Print on Demand

Digital copy

Hardback option

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Cost AnalysisIllustrations

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Illustrations

Full color back and front

10-15 interior black & white sketches

Free-lance illustrator

Pending Budget: $750 - $1,000

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Comparative Analysis

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Comparative Analysis

Minimum - First Title

Editing

E-book conversion

Illustrations

Total: $1,639

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Comparative Analysis

Maximum - First Title

Editing

E-book conversion

Marketing

Illustrations

Storefront Website

Total: $2,357

Page 26: Campaign Presentation

Comparative Analysis

Minimum - Trilogy

Editing

E-book conversion

Illustrations

Total: $4,917

Page 27: Campaign Presentation

Comparative Analysis

Maximum - Trilogy

Editing

E-book conversion

Marketing

Illustrations

Storefront Website

Total: $5,635

Page 28: Campaign Presentation

Comparative Analysis

Price Comparison

Minimum - First Title: $1,639

Minimum - Trilogy: $4,917

Maximum - First Title: $2,357

Maximum - Trilogy: $5,635

Page 29: Campaign Presentation