campaigns. goals of a campaign 1.convince the public to vote for a candidate –name,face 2.create a...
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Campaigns
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Goals of a Campaign
1. Convince the public to vote for a candidate
– Name,face
2. Create a campaign organization
3. Let voters know the issues
4. Raise Money
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How can campaign workers accomplish these goals?
1. Canvassing: speaking to voters directly,
Local level: door-to-door
National level: taking polls
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How can campaign workers accomplish these goals?
• 2. Endorsements: propaganda technique, promoting a certain person or idea
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How can campaign workers accomplish these goals?
• 3. Advertising and Image Modeling: creating the right image
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What do campaigns have to pay for?
• Advertising• Transportation• Salaries for campaign staff• Postage• Phone
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Regulations of Financing
• Federal Election Commission (FEC)– Limits the amount
of money an individual can donate to a candidate
– Need to tell the public about spending
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Presidential Election Campaign Fund
• Allows taxpayers to be able to check a box and donate $3 of their annual taxes to this fund
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Presidential Campaign Fund
• Candidates need to raise $100,000 on their own and then they can qualify for money from this fund.
• Each candidate gets equal amounts only if they don’t receive direct contributions.
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What about the Third Parties?
• They can get money too!• Only if they receive more than 5% of the
popular vote.
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Who donates money?
1. Individual citizens
2. Party organizations
3. Corporations
4. Interest Groups
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Sneaking around the Campaign Finance Law
• PACs Political Action Committees– Gives money to a
candidate only if they support their issue
• Soft-money: money given to a party but not to a particular candidate.– The party can use it how
they want!
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Soft-Money
• PACs give most of their soft-money to incumbents: politicians who already hold an office.
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Some facts
• Under federal law, in 2007-08, an individual may contribute no more than:
• • $2,300 to a candidate per election (primary and general)
• • $28,500 to a political party per year
• • $108,200 combined per election cycle to candidates, parties and PACs
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• The 2008 campaign was the costliest in history, with a record-shattering $5.3 billion in spending by candidates,
• The amount spent on the presidential race alone was $2.4 billion when all candidates and related expenses are included
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Voting on Issues not the Candidate
• Citizens can propose a new law or constitutional amendment through an initiative
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What if you don’t like a law?
• Referendum: citizens can approve or reject a state or local law.
• More than ½ the state has to vote• Law can be sent back and voted on again