campaigns presentation-example
TRANSCRIPT
![Page 1: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/1.jpg)
1
![Page 2: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/2.jpg)
2
TEAMS & ROLESACCOUNT DIRECTOR: Taylor Brown
RESEARCH TEAM: Kali Timmerman, Calli Gutknecht, Jack Jiang
STRATEGIC PLAN: Kali Timmerman, Calli Gutknecht, Bailey Werderich
CREATIVE TEAM: Wyatt Morgan, Whitney Pittard, Brittany Sanchez, Bailey Werderich, Marci Hoxworth, Calli Gutknecht
DIGITAL STRATEGY: Janice Chong, Jaci Isham, Wyatt Morgan
PUBLIC REALTIONS: Sarah Stephens, Marci Hoxworth, Margo Herrera, Sara Chalmers, Taylor Brown
PLANBOOK LAYOUT: Whitney Pittard, Brittany Sanchez
PLANBOOK EDITOR: Kali Timmerman
PRESENTATION: Jaci Isham
ACU AD/PR CAMPAIGNS 2014
![Page 3: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/3.jpg)
3
CONSUMERSTORY
![Page 4: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/4.jpg)
8
PERSONAL AND LIFELONG RELATIONSHIP
BUSINESS AND PERSONAL AFFAIRS
MOBILE APP
LOW-INTEREST LOANS
GUIDE THROUGH BANKING PROCESS
![Page 5: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/5.jpg)
9
PROBLEM
![Page 6: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/6.jpg)
10
SWOTANALYSIS
![Page 7: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/7.jpg)
11
STRENGTHS
CLOSE-KNIT FEEL WITH CUSTOMERS
CURRENT CUSTOMERS ARE SATISFIED
SMALLER BANK MEANS QUICKER ACCESS TO CAPITAL
FRIENDLY EMPLOYEES
ATTRACTIVE EXTERIOR
![Page 8: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/8.jpg)
12
WEAKNESSES
FEW LOCATIONS
LACK OF STRONG BRAND IMAGE
WEBSITE
BRANDING AND ACCESSIBILITY OF THE APP
LACK OF ATMs
![Page 9: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/9.jpg)
13
OPPORTUNITIES
BLANK SLATE
COMMUNITY INVOLVEMENT
SOCIAL MEDIA PRESENCE
TARGET MARKET WILL BE EASILYREACHED
BOOMING AREA
![Page 10: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/10.jpg)
14
THREATS
MANY OTHER LOCAL BANKS IN THE AREA
LARGER CHAIN BANKS
LOSS OF OLD TARGET AUDIENCE BECAUSEOF FOCUS ON NEW TARGET AUDIENCE
MANY BANKS HAVE THE SAME GOALS REGARDING RELATIONSHIPS WITH CUSTOMERS
![Page 11: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/11.jpg)
15
TARGETMARKET
![Page 12: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/12.jpg)
16
OBJECTIVES
![Page 13: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/13.jpg)
21
INCREASE ONLINE AND MOBILE PRESENCE
MAINTAIN CURRENT CUSTOMER RELATIONSHIPS
CREATE NEW CUSTOMER RELATIONSHIPS
INCREASE OVERALL AWARENESS OF FNB OF NWA
BUILD A BRAND IMAGE FOR FNB OF NWA
![Page 14: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/14.jpg)
22
27 YEAR OLDCOMPLETED GRAD SCHOOL
![Page 15: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/15.jpg)
23
BRANDOVERVIEW
![Page 16: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/16.jpg)
24
BRANDIMAGE
![Page 17: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/17.jpg)
25
![Page 18: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/18.jpg)
26
![Page 19: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/19.jpg)
27
![Page 20: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/20.jpg)
28
WEBSITE
![Page 21: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/21.jpg)
29
NEW
![Page 22: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/22.jpg)
30
NEW
![Page 23: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/23.jpg)
31
COMMUNITYINVOLVEMENT
![Page 24: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/24.jpg)
32
LOCAL HERO
![Page 25: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/25.jpg)
33
LOCAL HERO
![Page 26: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/26.jpg)
34
28 YEAR OLDBUYING FIRST HOME
![Page 27: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/27.jpg)
35
MOBILEAPP
![Page 28: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/28.jpg)
36
OLD
![Page 29: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/29.jpg)
37
“Honestly, my most important banking
relationship is with my iPhone. The majority of my
banking interactions aren’t with people. I prefer
technology to people.”
![Page 30: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/30.jpg)
38
NEW
![Page 31: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/31.jpg)
39
APP AWARENESS
![Page 32: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/32.jpg)
40
APP AWARENESS
![Page 33: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/33.jpg)
41
FEEDBACK
![Page 34: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/34.jpg)
42
SURVEY
![Page 35: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/35.jpg)
43
FEEDBACK
![Page 36: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/36.jpg)
44
FEEDBACK
![Page 37: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/37.jpg)
45
29 YEAR OLD1ST BORN CHILD
![Page 38: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/38.jpg)
46
SOCIALMEDIA
![Page 39: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/39.jpg)
47
DIGITAL ADS
![Page 40: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/40.jpg)
48
DIGITAL ADS
![Page 41: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/41.jpg)
49
FACEBOOKUNPAID
![Page 42: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/42.jpg)
50
SOCIAL MEDIA
![Page 43: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/43.jpg)
51
SOCIAL MEDIA
![Page 44: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/44.jpg)
52
![Page 45: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/45.jpg)
53
![Page 46: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/46.jpg)
54
YOUTUBE
![Page 47: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/47.jpg)
55
34 YEAR OLD5 YEAR OLD CHILD
![Page 48: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/48.jpg)
56
RESEARCH
Primary Research NWA Residents QuestionnairePrimary Research Entrepreneur/Intrapreneur Questionnaire
![Page 49: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/49.jpg)
57
RESEARCH
![Page 50: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/50.jpg)
58
“I can go directly to the bank manager and talk to them about what I want, and in return he or she will go directly to the top
management.”
![Page 51: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/51.jpg)
59
COMMUNITYINVOLVEMENT
![Page 52: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/52.jpg)
60
CONCERT
![Page 53: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/53.jpg)
61
![Page 54: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/54.jpg)
62
PROMOTIONALITEMS
![Page 55: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/55.jpg)
63
ADVERTISING
![Page 56: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/56.jpg)
64
CITISCAPE
![Page 57: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/57.jpg)
65
CELEBRATE
![Page 58: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/58.jpg)
66
CITISCAPE
![Page 59: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/59.jpg)
67
CELEBRATE
![Page 60: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/60.jpg)
68
37 YEAR OLDENTREPRENEUR
![Page 61: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/61.jpg)
69
NEWSLETTER
![Page 62: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/62.jpg)
70
NEWSLETTER
![Page 63: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/63.jpg)
71
![Page 64: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/64.jpg)
72
NEWSPAPER
![Page 65: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/65.jpg)
73
38 YEAR OLD3 KIDS, NEWBORN, TODDLER, INTERMEDIATE
![Page 66: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/66.jpg)
74
TELEVISION
![Page 67: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/67.jpg)
75
Target: Adults 25-‐54KFSM -‐ Avg Spot Cost
Market Quarter/Year POP EN LN EN = 5 Rtg LN = 7RtgFT. SMITH-‐FAY-‐SPRNGDL-‐RGR 4th Qtr, 2014 312563 72 113 360.00$ 791.00$
1st Qtr, 2015 312563 59 96 295.00$ 672.00$ 2nd Qtr, 2015 312563 67 102 335.00$ 714.00$ 3rd Qtr, 2015 312563 68 111 340.00$ 777.00$ 4th Qtr, 2015 312563 76 119 380.00$ 833.00$
2015 avg cpp 67.50$ 107.00$ 337.50$ 749.00$
50 / 50 GRP split 376 188 18832,806$ 12,690$ 20,116$
50/50 $ Split 32,792$ 16,396$ 16,396$ GRPs 396.14 242.90 153.23
Cpp
EN(=(3.5(Rtg LN(=(3(Rtg EN(=(1.5(Rtg LN(=2.2Rtg252.00$(((((((( 339.00$(((( 108.00$(((((( 248.60$((((206.50$(((((((( 288.00$(((( 88.50$(((((((( 211.20$((((234.50$(((((((( 306.00$(((( 100.50$(((((( 224.40$((((238.00$(((((((( 333.00$(((( 102.00$(((((( 244.20$((((266.00$(((((((( 357.00$(((( 114.00$(((((( 261.80$((((
236.25$(((((((( 321.00$(((((( 101.25$(((((((( 235.40$((((((
KHBS(0(Avg(Spot(Cost KNWA(0(Avg(Spot(Cost
![Page 68: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/68.jpg)
76
Bank in your backyard.
TV SPOT
![Page 69: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/69.jpg)
77
REWARDSPROGRAM
![Page 70: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/70.jpg)
78
40 YEAR OLDBUILDING HOME
![Page 71: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/71.jpg)
79
BROCHURE
![Page 72: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/72.jpg)
80
INFOGRAPHIC
![Page 73: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/73.jpg)
81
CUSTOMER OF THE MONTH
![Page 74: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/74.jpg)
82
CHRISTMASPARADE
![Page 75: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/75.jpg)
83
47 YEAR OLDFIRST KID IN COLLEGE
![Page 76: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/76.jpg)
84
BLOG
![Page 77: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/77.jpg)
85
BLOGGING
![Page 78: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/78.jpg)
86
COMMUNITYINVOLVEMENT
![Page 79: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/79.jpg)
87
FESTIVAL
![Page 80: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/80.jpg)
88
MEDIA
![Page 81: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/81.jpg)
89
BUDGET
![Page 82: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/82.jpg)
90
PUBLIC RELATIONS
![Page 83: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/83.jpg)
91
GRAND OPENING
![Page 84: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/84.jpg)
92
![Page 85: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/85.jpg)
93
![Page 86: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/86.jpg)
94
EMPLOYEEOF THE MONTH
![Page 87: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/87.jpg)
95
EMPLOYEEINVOLVEMENT
![Page 88: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/88.jpg)
96
SERVICE HALF DAY
![Page 89: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/89.jpg)
97
BOWLING
![Page 90: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/90.jpg)
98
OBJECTIVESRESTATED
![Page 91: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/91.jpg)
103
INCREASE ONLINE AND MOBILE PRESENCE
MAINTAIN CURRENT CUSTOMER RELATIONSHIPS
CREATE NEW CUSTOMER RELATIONSHIPS
INCREASE OVERALL AWARENESS OF FNB OF NWA
BUILD A BRAND IMAGE FOR FNB OF NWA
![Page 92: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/92.jpg)
104
CAMPAIGNLAUNCH
![Page 93: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/93.jpg)
105
CAMPAIGNLAUNCH
![Page 94: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/94.jpg)
106
CAMPAIGNLAUNCH
Bank in your backyard.
![Page 95: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/95.jpg)
107
CAMPAIGNLAUNCH
![Page 96: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/96.jpg)
108
CAMPAIGNLAUNCH
![Page 97: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/97.jpg)
109
CAMPAIGNLAUNCH
![Page 98: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/98.jpg)
110
CAMPAIGNLAUNCH
![Page 99: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/99.jpg)
111
CAMPAIGNLAUNCH
![Page 100: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/100.jpg)
112
CAMPAIGNLAUNCH
![Page 101: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/101.jpg)
113
CALENDAR
![Page 102: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/102.jpg)
114
CALENDAR
![Page 103: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/103.jpg)
115
BUDGET
![Page 104: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/104.jpg)
116
BUDGET
Creative Includes:-2 TV spots-Website-App-Magazine- 2-Newspaper- 2-Digital Ads
PR Includes:-Program Management-Social Media Management-Video-Events-Giveaways
![Page 105: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/105.jpg)
117
MEASURE
![Page 106: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/106.jpg)
118
GOOGLE ANALYTICS
SOCIAL MEDIA PLATFORM INTERNAL ANALYSIS
WEBSITE VISIT MEASUREMENT
“BOUNCE RATE” OF WEBSITE
ANALYZE CUSTOMER POPULATION OLD VS. NEW
![Page 107: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/107.jpg)
119
POPULARITY OF HASHTAG
MEASURE CHANGE IN MARKET SHARE
SUCCESS OF NEW LOCATIONS
SUCCESS OF COMMUNITY EVENTS
SURVEYS
![Page 108: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/108.jpg)
120
THANK YOU!
![Page 109: CAMPAIGNS PRESENTATION-example](https://reader034.vdocument.in/reader034/viewer/2022052312/55d27b5fbb61eb4f128b471b/html5/thumbnails/109.jpg)
121
QUESTIONS