CAMPAIGNS & APPEALS

Pretty templates reinforce your message (online donation pages, direct mail appeals, email blasts, acknowledgements)

Create integrated campaigns (direct mail, email, social media, website, phone, in person)

Stay on schedule (assign tasks and schedule reminders)

THANK YOUS

Be donor-centric (make your thank yous about the donor, not you)

Share how their gift matters (be specific about how their gift will be used)

Get creative (birthday cards, holidays, gift anniversaries, social media shout-outs)

COMMUNICATIONS

Keep in touch for retention & stewardship (email blasts, surveys, custom questions)

Tell your story regularly (mission, specific campaigns, programs, community testimonials)

Use images and videos (images with one person (or animal) make a stronger emotional impact)

DONOR RELATIONS

Know your donors (giving history, birthday, communication preferences, events attended)

Segment donors to personalize messages (new donors, major donors, monthly donors)

Create unique experiences for donor groups (house parties, happy hours, o�ce tours)

RESULTS & REPORTS

Be transparent (share dollars raised, goals accomplished, communities served)

Track progress (campaign performance, goals, engagement levels, alter plan as needed)

Share the love (at-a-glance reports for board and sta� updates)