canada part ii
DESCRIPTION
This is the PPP for our Phase II Presentation - Import / Export Marketing Class (MAR 4144)TRANSCRIPT
EXPORTING TO CANADA 1
J A N CORPORATION
TRADING COUNTRY:CANADA
TRADING PRODUCT:PERSONAL MOVIE WATCH
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ECONOMIC ANALYSISExchange Rates
1 Canadian dollar buys 1.04 U.S. dollars
U.S. exports are more competitive
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ECONOMIC ANALYSISInflation Rates
Current Inflation Rate: 2.5%
Target range: 1 - 3 %
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Canada is expected to be the only G7 country in surplus from 2006 to 2008
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Canada’s debt burden has declined from the 2nd highest to the lowest in the G7
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Canada has maintained a budgetary surplus since 1997, unlike the U.S.
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The Market Debt-to-GDP ratio is lower in Canada than in the U.S.
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MARKET AUDIT - COMPETITIVE MARKET ANALYSIS
Canadians and Americans are very similar
Brand name is the top-purchasing driver
New digital technologies affecting consumer preferences
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PRODUCT EVALUATION
ADVANTAGES
Low price
Light weigh
Easy to use
Retail stores availability
1.8” 2 GB storage USB interface 260,000 color screen Software CD files converter Multiple video formats + audio
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PRODUCT EVALUATION
DISADVANTAGES
Fairly large
Unattractive
Small screen
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OUR MARKET - Geographical Region
Most technologically developed provinces
QuebecOntario
Alberta
British Columbia
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OUR MARKET - Product
Transportation
Via air
or
Via truck
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OUR MARKET - Buying habits
Easy to use, popular, inexpensive products
Gen Y women (born between 1977-1994) are the leading purchasers of electronic products
Internet is the first place customers visit when doing research on a new product
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PRODUCT DISTRIBUTIONQuickTime™ and a
TIFF (Uncompressed) decompressorare needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
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PRODUCT DISTRIBUTION
Custom’s Broker
Import-Export Broker
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ADVERTISING
Paper
TV
Internet
E-Magazines
Online Ads
Jan.comDistributor's
ws
Magazines Flyers
Newspapers
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PRICING STRATEGY
P/unit cost: $31.04 USD
P/case cost: $1,200.00 USD
38% Profit Margin
Volume-based discounts
$99.99 CAD
OUR RETAIL PRICE
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OUR COMPETITION -Sony Walkman Video
$87.88 2GB storage capacity 1.8" QVGA LCD Screen
Windows Media Audio Compatibility
FM Tune
Time Machine Shuffle
Music Search
Bi-Directional LCD Display
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OUR COMPETITION -Creative Zen
$99.99 2 GB storage capacity 1.5" color display Flash memory Built-in speakers Audio recording capability World clock
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OUR COMPETITION -Philips 2GB MP3 Video Player
$99.99 2 GB storage capacity 2.2" color display FM radio Built-in speakers Music, photo and video
playback
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OUR COMPETITION -Samsung T9
$119.99 2 GB storage capacity 1.8" TFT LCD color screen FM radio USB connectivity Voice recording capability
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COMPARATIVE CHART
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MARKETPLACE Government
participation
Regional Office of Revenue Canada
Canadian Association of Importers and Exporters
Canada Ontario Business Service Centre
Export Controls Division (TIE)
exportcontrols.gc.ca
international.gc.ca
cbsa-asfc.gc.ca
cnsc.gc.ca
cgp.gc
AGENCIES
WEBSITES
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2008 PROJECTIONS
20K units sales
Personal video player industry is expected to grow to 4.5 billion dollars worldwide!
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