candidate relationship management & modern talent acquisition
TRANSCRIPT
“Reach Candidates, Engage, Hire”
Candidate Relationship Management:
Keys to Attracting & Engaging the Passive Job Seeker
Presented by
Did You Know?
REACH • ENGAGE • HIRE
On average,only 8% of the candidates that land on your career site will complete a full application
50% of job searches begin on Google
Your job requisition landing page strategy is key to increasing applicant conversion rates
REASONS WHY CANDIDATES LEAVE BEFORE APPLYING
REACH • ENGAGE • HIRE
Career site is hardTo navigate and
find key info.
Applicationprocess
is too long!
Job postings andapply process isnot formatted
for mobile.
Application asks for too much
personal info right off the bat.
I don’t haveA resume!
MobileCareer Site
MobileApply
Don’t visit career sites. Prefer to
search for jobs bylocation & keyword.
SEO JobLanding Pages
There was not an open position
that matched my experience
Justbrowsing
TalentCommunity
TalentCommunity
TalentCommunity
TalentCommunity
TalentCommunity
REACH • ENGAGE • HIRE
ATSPros:
• Helps Assure Compliance• Helps Prevent Lawsuits• Dealing With The Volume Of Applicants• Ensures Proper Tracking Of Each Person’s Application• Hiring Data
Cons:
• Long Implementation Periods• Aspects Are Not Customizable• Lack Of Branding Opportunities On Requisitions• Limited Call To Actions• Job Reqs Are Typically Text Laden
CRM
Compliance and CommunicationWhich System Works Best?
Pros:
• Ability To Build A Pipeline• Customizable• Marketing Capabilities• Candidate Behavior Tracking • Multiple Branding Opportunities• Short Implementation Time
Cons:
• Not All Integrate With Your ATS• Be Cautious About Implementation Timelines • Hidden Costs For Customization• Organic vs. Artificial Talent Communities• Recruiter Buy-In
REACH • ENGAGE • HIRE
THE CHALLENGE: The majority of candidate traffic is first interacting with your job requisition landing pages on search engines, aggregators and job boards before ever touching your career site.
THE IMPACT: Only a small fraction of candidates are actually applying to positions which leads to • extended advertising costs and time to fill,• reliance on agencies to supply temporary
workers, • a lower number of applicants to choose
from and • no insight into who is interacting with your
brand or the path they are taking to your openings.
90% CANDIDATE DROP OFF ON AVERAGE
IN THIS TYPE OF CANDIDATE EXPERIENCE
Current Candidate Experience
Control Your DestinationsCustom landing pages for every requisition / multiple engagement opportunities
REACH • ENGAGE • HIRE
Enjoycareers.com | Job Requisition Landing Pages
• All job type and location combinations optimized
• Optimized URL for every job
• Optimized content and keywords
• Streamlined code for quick indexing
• Google Maps API integration
• Inbound and outbound links
• Dynamic XL sitemap
Search Engine Optimization
• Improves Career Site Search Ability/Job Visibility.
• Provides Increased Branding On You Reach Strategy
• Provides Media Performance And Conversion Analytics.
• Multiple Call To Actions:• Mobile Apply
• Join Talent Community
• Social Share
• Responsive/adaptive Design For All Mobile Devices And Tablets.
REACH • ENGAGE • HIRE
CONSISTENCY WHERE YOU
REACH & ENGAGE CANDIDATES
Referrals
MainCareer Site
MobileDevices
Career SiteRequisitions
Job RequisitionLanding Pages
Job BoardJob RequisitionLanding Pages
Job RequisitionLanding Pages
REACH
REACH • ENGAGE • HIRE
CRM Thoughts
• Reduce candidate drop off on Landing Pages / Site
• Increase quality engagements with passive talent
• For Both External AND Internal Hiring
• Build Communities For All Key Segments- examples College, Veterans etc
• Allows You To Be Proactive vs. Reactive
• Automation matches your jobs to candidates- Connects matching candidates to recruiters- Pushes matching jobs to candidates
• Full Functioning CRM Functionality Is Key
• Automated Job Alerts Based on ATS Integration
• Targeted Email Campaigns
• Personalized Recruiter Job Matching Emails
• Recruiter Alerts
• Targeted Skill-based Email Blasts
• Timed Email Campaigns and Surveys
• Email Editing Tool
• Mobile Optimized Email Campaigns
CRM Features
REACH • ENGAGE • HIRE
Talent Acquisition Technology StackWhich Stack Is Best For You?
RMP(Recruitment Marketing Platform)
CRM(Candidate Relationship Manager)
ATS(Applicant Tracking System)
HRIS
Leads
Applicants
Employees
REACH • ENGAGE • HIRE
*Savings Accomplished with Harvest Job Board & Cultivate Job Matching Emails
ANALYTICSWe believe analytics guide decision making of messaging, media and strategy.And serve to confirm what a great job you’re doing!!
In this case study, our client was able to prove a significant
reduction in CPA.
Generating CRM Leads At
63%Below Average
Cost Per Application
REACH • ENGAGE • HIRE
In Review!
•Compliance VS Communication•Your Job Requisition Landing Pages Are Destinations To Engage Candidates•Job Landing Pages Must Provide Candidate Content And Multiple Engagement Opportunities•Eliminate The “Buy or Fly” Execution On Career Sites & Job Landing Page
A Talent Community “Quick Join” Easily Engages Build A Pipeline For The Future!
• Talent Acquisition Technology Stack• Analytics Are Key!
“Increase Number Of Quality Engagements And Shorten Time-To-Hire”
Reduce Customer Drop Off
Increase Quality Engagements
Build A Robust Active/Passive Talent Pipeline
Improve ROI Within Media Spend
Improve Retention & Maximize Referrals| Promote Internal Job Opportunities
Metrics & Analytics | Monitor Candidate Behavior Across Media Channels
AppVault Recruitment Marketing Solutions
Thank You!