canon presentation
DESCRIPTION
I was recently asked to design and deliver a product related presentation to Canon Europe.The presentation contains information on market trends, an overview of Megapixel technology and some of my ideas for a potential product.TRANSCRIPT
Performance you expect from the brand you trust..
Megapixel Camera Market Trends
Zoe Yates
“Megapixel was the most dominant trend in IP cameras over the first half of 2009”
“ Industry people voted megapixel as the overwhelming choice for having the most impact on the video surveillance business”
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Source : ipvideomarket.info
What is Megapixel?• High quality images up to 5MP (2592(H) x 1940(V) )• Up to 25 / 30 FPS• Ideal for environments that require high quality, very
detailed images– Casinos– Factories – Banks– Retail
• JPEG, MPEG4 and H.264 versions available.
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ISC West PollWhich trend will have the most impact on
video surveillance purchases in 2009?
• Megapixel Cameras: 58%• Hybrid DVRs: 20%• Video Analytics: 9%• Intelligent/Advanced Storage: 7%• Other: 6%
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Mega Pixel Vs HDTVMegapixel• Typically up to 5MP (2592(H) x 1944(V) )• Wide range of manufacturers and availability • Little or no industry standards
HDTV• Typically up to 1-2MP (1920 x 1080) aka 1080 I / P• 16:9 Industry standard• New technology so fewer cameras currently available
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Key Market Players
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Example Models
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Make Model Megapixels FPS* USP Price
Axis 223m 2.0 9 Day / Night £800.00
Sony SNCCM120 1.3 15 Video Analytics
£700.00
DVTel 9580 1.3 12 Day / Night £800.00
Panasonic WV-NP304 1.0 25 Image Quality
£835.00
Arecont AV5155 5.0 9 Performance
£750.00
IQeye 750 5.0 10 Day / Night £850.00Source : Internet* At highest resolution
Image Comparison
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4CIF 740 x 480
1280 x 970
2592 x 1944Source : Bosch
Important Considerations• Poor Light Performance*
– Not ideal for Outdoor
• FPS reduces as MP’sincrease
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12
34
05
1015202530
Megapixel Performance
Source : IQeye
* Compared to 4CIF Cameras
Important Considerations• Large images– More Bandwidth– Greater Storage
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Dinion IP camera at 4CIF MPEG-4 consumption vs. 1600x1280 megapixel cameraSource : Bosch
Why Canon and Megapixel?• Fast Growing Market Segment
– Customer requirement for greater detail and performance
• Utilise existing Canon processor and lens technologies
• Use the brand to drive sales and awareness
• Establish Canon as the industry leader in megapixel technologies
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Product Suggestion• 5MP Camera• 25 / 30 FPS (MJPEG & H.264)• Day / Night (0.1 lux and below)• Canon superior image quality• Static and Fixed Dome Mounts• £800.00 price point• Long term - PTZ Camera
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Questions and Answers
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