Rehoboth Community Development Corporation (RCDC): Building a Healthier Canyon Corridor

About RCDC

Rehoboth Community Development Corporation (RCDC), a 501(c)3 faith-based Arizona nonprofit seeks to: promote business development and expansion,

Create jobs, Build community capacity and Increase healthy eating and active living. RCDC is quickly becoming recognized as a leader in shaping and

promoting collaborative planning and relationships that build stronger communities. Our programs focus on affordable housing and commercial development,

stimulating business and jobs creation, and delivering community and youth services. Our initiatives include:

Mission

Rehoboth Community Development Corporation’s (RCDC) mission is to increase social and economic justice, demonstrate compassion, and combat poverty in

partnership with low and moderate income people and stakeholders in Maricopa County and the Phoenix Metropolitan area.

Core Values

The Rehoboth CDC conducts business and interacts with people, both internally and externally, according to the following primary values:

• Commitment

• Faith

• Passion

Organizations that provides training & technical assistance

City of Phoenix Health and Human Services/ Neighborhood Dept, Local Initiatives Support Corporation (LISC), St Luke’s Health Initiatives, The Collaboration For

A New Century, and Touchstone Behavioral Health Services

Organizations that provides referrals to service programs:

AZ Fathers and Families Coalition, FIBCO Family Services, Fresh Start Community Services, Healthy Mothers’ Healthy Babies, South Phoenix Healthy Start,

Childhelp USA, and, PASSAGE Transitions Coalition

9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 1

Census

Tracts

Boundaries

1072.01

• N - W Missouri Ave

• S - W Camelback Rd

• E - N 27th Ave

• W - N 35th Ave

1091.01

• N - W Camelback Rd

• S - W Campbell Ave

• E - N 27th Ave

• W - N 35th Ave

1091.02

• N - W Campbell Ave

• S - W Indian School

• E - N 27th Ave

• W - 35th Ave

1090.01

• N - W Campbell Ave

• S - W Indian School

• E - I-17

• W - N 27th Ave

1073

• N - W Missouri Ave

• S - W Camelback Rd

• E - I-17

• W - N 27th Ave

Canyon Corridor:

Boundaries

RCDC utilizes a community level approach to development

Canyon corridor is a two square mile area running from I-17 west to 35th Avenue, and from Indian School north to

Missouri. The Map below illustrates the location of Census Tracts within Canyon Corridor.

Source: www.census.gov *N = north, S = south, E = east, W = west

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CENSUS TRACT

BOUNDARY MAPS Illustrations taken from Google Earth

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Census Tract 1073

Boundaries

CANYON CORRIDOR Brief Demographic Analysis

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Canyon Corridor :

Population

3,634

4,358 4,477

6,334 6,448

1091.01 1072.01 1090.01 1073 1091.02

Census Tract Population Percent

1091.01 3,634 14

1072.01 4,358 17

1090.01 4,477 18

*1073 6,334 25

1091.02 6,448 26

Total 25,251 100

Canyon Corridor population in 2010

In 2010, 25,251 people lived in The Canyon Corridor area. The largest portion of people lived within

census tract 1091.02.

Source: U.S. Census (2010) American

Community Survey - table B01003.

Analysis: Aubrey Relf

* A portion of Census Tract 1073

boundaries extends outside of the

Canyon Corridor Area.

Source: U.S. Census (2010) American Community Survey - table B01003.

Analysis: Aubrey Relf

.

Canyon Corridor population by Census Tract in 2010

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Canyon Corridor is a Culturally Diverse Community

To ensure that the Community Development Corporation understands the rich detail about a community’s

identity, it should understand information at the neighborhood level, i.e. Census Tract or Block Group.

Decision makers can overlook smaller groups of the population if they solely gather demographic information

about the : State, City, Metropolitan Statistical Area, and even Zip Code.

78 77

55 55 57

14 15

15

29 21

4

11

8

7

4

14 9

1091.02 1091.01 1090.01 1073 1072.01

Hispanic White Black

American Indian & Alaska Asian Native Hawaiin and Other

Other Two or More

RCDC has built a strong

connection within the Canyon

Corridor with diverse

communities in Canyon

Corridor Area.

Community Oriented Programs

• Canyon Corridor Neighborhood

Alliance (CCNA)

• 47 unit affordable housing project

• Rehoboth Church

• Community for All Ages (CFAA)

• HEAL ( Healthy Eating and Active

Living) / Maryvale on The Move

• Community Gardens

Additionally, RCDC has conducted

community surveys, focus groups,

town hall meetings, charrettes, and

has utilized other efforts of public

participation to understand interests.

Source: U.S. Census,, Demographic Profile Data, 2010.

Analysis: Aubrey Relf

Canyon Corridor: Race and Ethnicity

Canyon Corridor Census Tracts by Race in 2010 %

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RCDC’s efforts to support

Canyon Corridor through

economic development

Canyon Corridor experienced relatively low median incomes in 2010

Census tract 1073 earned the highest median income level in Canyon Corridor with $25,566 while Census

tract 1072.01 earned the lowest median income level with $16,598 in 2010.

Economic Development Programs

• Center for Financial Opportunity

• Individual Development Accounts

Program (IDA)

• Home Buyer Education and

Financial Literacy

• Earned Income Tax Credit Program

• TIME (Training Initiative to Mentor

Entrepreneurs)

• Job training and referrals

• Job readiness skills – i.e. resume

writing, job applications, interview

techniques

• Arizona Saves – Building Wealth,

Not Debt Program

• Fostering partnerships with local

businesses to stimulate economy

• Financial education to adult

16,598

19,884

21,555

24,430 25,566

1072.01 1090.01 1091.02 1091.01 1073

Canyon Corridor: Income

Source: U.S. Census Bureau, ACS, table B24011, (2010)

Analysis: Aubrey Relf

Canyon Corridor Census Tract by Median Income in 2010

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RCDC recognizes the importance of

building educational attainment and

creating jobs for various skill sets in

Canyon Corridor.

RCDC’s Educational Programs

Educational attainment typically drives

economic upward mobility within a

community. The following is a list of some

RCDC’s programs that RCDC offers to

increase education in Canyon Corridor.

• Community Life Center

• Computer lab

• PEACE (People Educating And

Centering Efforts

• Tutoring program

40

24

44 43

59

30 31 31 30 27 26

35

23 19

13

4

10

3

8

1

1072.01 1073 1090.01 1091.01 1091.02

Less than high school graduate High school graduate

Some college or associate's degree Bachelor's degree or higher

Canyon Corridor: Educational Attainment

Source: U.S. Census Bureau,, American Community Survey, Table S2301, (2010)

Analysis: Aubrey Relf

Educational attainment is low with the exception of pocketed areas.

Census Tract 1073 has the highest percentage of individuals between the ages of 25 and 64 with college

experience or associates degree, 35%, Conversely, Individuals within Census Tract 1091.02 have highest

percentage of individuals between the ages of 25 and 64 with less than high school degree, (59%).

Canyon Corridor Census Tracts by Educational Attainment in 2010 %

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2,500

2,500

2,500

4,914

15,333

16,404

17,107

18,770

20,522

21,066

23,323

24,643

29,293

29,567

80,197

Protective service occupations:

Fire fighting and prevention, and other protective service workers includingsupervisors

Material moving occupations

Sales and related occupations

Sales and office occupations:

Food preparation and serving related occupations

Service occupations:

Production, transportation, and material moving occupations:

Office and administrative support occupations

Construction and extraction occupations

Natural resources, construction, and maintenance occupations:

Building and grounds cleaning and maintenance occupations

Installation, maintenance, and repair occupations

Management, business, science, and arts occupations:

Production occupations

Census Tract 1090.01 by Occupations and Median Earning in 2010

Source: American Community Survey 2010, Table B24011

Analysis: Aubrey Relf

RCDC meets basic needs and more

In spite of many hard working families and Individuals, Census Tract 1090.01 had the second lowest median income of all census tracts within Canyon

Corridor, $19,884.

Canyon Corridor: Occupations by Census Tract 1090.01

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Through a strength-based approach to community development, RCDC identified the community’s strong work ethic in spite of low median incomes.

Subsequently, RCDC built the first major housing development within this urban neighborhood in over 25 years. The graph below illustrates the occupations

and median earning by census tract 1090.01 in 2010 .

UPCOMING PROJECT:

HEALTHY FOOD MARKET PLACE Currently RCDC is seeking to create a project that will:

create jobs, increase access to healthy foods, and build

community capacity.

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