CAO Business Beat January 2015 Edition

News from Suddenlink Commercial & Advertising Operations

Final 2014

Report

Your source for news about our division's performance and top individual performances.

At the corporate level, Suddenlink Communica-

tions finished December at 100% of revenue

and 101% of operating cash flow

(profitability) budgets. Commercial & Adver-

tising Operations (CAO) came in at 104% of revenue and 103%

of cash flow budgets. Media brought in revenue at 102% and

cash flow at 110% of budgets for the month. The Commercial

team recorded another solid month at 103% of revenue and

103% of cash flow. Our Carrier team posted another consistent

month as well at 112% of revenue and 102% of cash flow budg-

2015 CAO Priorities

We Foster a Positive, Success-Oriented Environment for Our Employees, who Take Pride in Working for Our Company.

We Provide a Great Experience for Our Customers, and We are Committed to their Success.

We Maximize Revenue Growth by Growing Current Customers and Winning New Customers from Competitors.

We Overachieve Our Division Profitability Goals.

Closing Thoughts

We’ve officially closed the door on 2014. As many of you heard during our 2015 kickoff meetings, last year Sud-denlink recorded its best-ever financial performance as a company. CAO had a terrific year, as well, with revenue of $433 million, representing $48 million or 13% year-over-year growth.

Many of you also posted great individual performances. In fact, we recognized more than 50 CAO President’s Club winners during our seven kickoff meetings. Our winners will be treated to a wonderful trip to Palm Springs, Califor-nia, in April. All 2014 winners are listed on page 3. Please join me in congratulating them!

During our kickoff meetings, we unveiled our 2015 CAO theme, “Ignite the Future.” Our new theme embodies our belief that we’ll continue to take the actions needed to drive our growth, and expresses our collective optimism about the future. Let’s all do our part to Ignite the Future and make 2015 another great year.

Thanks,

Kevin

Kevin Stephens

President, CAO

CAO Business Beat January 2015 Edition 2

Top 10 AE’s—YTD Total Revenue

1. Dawn Arceneaux, Alexandria - 100%

2. Deborah Patton, Lubbock - 114%

3. Brandon Eidson, Lake Charles - 113%

4. Jim Watkins, Jonesboro - 103%

5. Mark Roberts, Tyler - 116%

6. Melissa Woods, Beaumont - 103%

7. Abel Sanchez, Del Rio - 114%

8. Randy Phair, Abilene - 104%

9. Eric Sullivan, Bossier - 110%

10. Tim Ogrodnik, Tyler - 100%

December Top Performers

Top 10 AE’s—December Revenue % to Budget

1. Nita Nelson, Lufkin - 181%

2. Eric Sullivan, Bossier - 180%

3. Rebecca Florence, Parkersburg - 161%

4. Jeannie Evans, Longview - 149%

5. Kathy Knoll, Del Rio - 141%

6. Kourtney Richter, El Dorado - 140%

7. Robin Tunnell, Beaumont - 133%

8. Rodney Polk, Lufkin - 130%

9. Dave Rudy, Oklahoma West - 130% 10. Barbara Arnold, Mississippi- 124%

Nita Nelson

Top 10 AE’s— December On-Line Advertising % to Budget

1. Penny Kampf, OK East - 415%

2. Martin Nash, Charleston - 230%

3. Brenda Bronson, Humboldt - 222%

4. Josh Phillips, Beaumont - 207%

5. Tina Treasic, Beckley - 198%

6. Mark Roberts, Tyler - 196%

7. Steven Jacobs, Greenville - 194%

8. Conrad Krasyk, Charleston - 185%

9. Pam Price, Victoria - 185%

10. Randy Phair, Abilene - 170%

Top 10 AE’s—YTD Revenue % to Budget

1. Jessica West, College Station - 166%

2. Nita Nelson, Lufkin- 141%

3. Rebecca Florence, Parkersburg - 131%

4. Kelly St. Romain, Alexandria - 130%

5. Dave Rudy, Oklahoma West - 129%

6. Kathy Knoll, Del Rio - 124%

7. Steven Venable, Lake Charles - 121%

8. Linda Williams, Parkersburg - 120%

9. Renee Luker, Longview - 119%

10. Mark Roberts, Tyler - 116%

CommercialCommercial Revenue = 103%

OCF = 103%

Top 10 Commercial Reps—December Monthly MRC% to Quota

1. Chris Little, Tyler - 394%

2. Daniel Majure, Alexandria - 350%

3. Michelle Thomason, Tyler– 313%

4. Michele Kirkland, Abilene - 312%

5. Tracy Edwards, Lubbock - 200%

6. Jessica Pineda, Tyler - 185%

7. Joe Bethany, Bryan - 153%

8. Stephen Childs, Tyler - 123%

9. Grady Price, Tyler - 112%

10. Tedric Hasley, Tyler - 111%

Top 10 Commercial Reps—YTD YTD MRC% to Quota

1. Michael Hamilton, Georgetown - 257%

2. Tony Carroll, Hurricane - 233%

3. Joe Bethany, Bryan - 207%

4. Danny Higdon, Alexandria - 198%

5. Jessica Pineda, Tyler - 198%

6. Melissa Walker, Lubbock - 187%

7. Daniel Majure, Alexandria - 174%

8. Loretta Perin, Branson - 174%

9. Bobby Bonnette, Tyler - 173%

10. Bobbi Chairez, Eureka - 170%

Jessica West Dawn Arceneaux

Chris Little Michael Hamilton

Penny Kampf

CAO Business Beat January 2015 Edition 3

Commercial Business Services

Joe Bethany

Bobby Bonnette

Melissa Walker

Ryan Pickle

Danny Higdon

Chris Little

Daniel Majure

Kristin Muehlbrad

Michael Hamilton

Michelle Thomason

David Phipps

Tony Carroll

Bobbi Chairez

Michele Kirkland

Loretta Perin

Aaron Penny

Jessica Pineda

John Cartwright

Michael McIntosh

Jason Coke

Regina Swearengen - Manager

Mark Frieden - Manager

Mike Tarrant - Manager

Glen Clark - Manager

Teresa Whorton - Manager

Ad Sales - East Division

Cindy Harris

Rebecca Florence

LeAnne Carey

Bob Hidey

Ad Sales - Central Division

Dawn Arceneaux

Brandon Eidson

Debbie Patton

Randy Phair

Melissa Woods

Mark Roberts

Abel Sanchez

Brenda Ford

Tim Ogrodnik

Pam Price

Jim Watkins

Josh Phillips

Rodney Polk

Trish Ayers

Mike Dolce - Manager

Tia Seeley - Manager

Michelle Hiltzman - Manager

Carrier

Greg Bielamowicz

Non-Sales

Kris Ann Martin

Brian Savoie

Richie Schoolcraft

Susan Chatham

Brad Estep

David Ahn

Veronica Brown

James Pennington

CAO Business Beat January 2015 Edition 4

D irect Response advertising, National sales and iNet sales ended the year far over budget. Those combined business lines were $5.7M over budget. Overall, Central

Media ended 2014 $5 million over budget and made significant contributions to the great success of CAO.

BBBrent’s rent’s rent’s BBBulletsulletsullets

Updates from Across Our Footprint Updates from Across Our Footprint

by Brent Skinner, VP, Advertising Sales Suddenlink Central Media

Jeff Blaszak has been promoted from Sr. Director of Operations to Vice President of CAO Media Operations. Jeff has worked for Suddenlink for 22 years and has been pivotal in our progression from a television only sales organization to a media compa-ny with multiple platforms of advertising. Congratulations and thanks to Jeff for his success and for his contributions to our company, our people and our clients.

2014 annual iNet revenue more than doubled over 2013 ending with over $1.7 million in sales. In December we tripled the number of clients running over the previous December with 236 customers. New standardized and more competitively pricing is resulting in more client wins.

Our ANNUAL sales initiative resulted in $9.3 million in booked TV orders and $900,000 in iNet orders for 2015. Amarillo and Midland both booked over $1 million in TV schedules. Lake Charles and Del Rio made every monthly TV goal in 2014. Del Rio region achieved both Video and iNet goals for 2015.

We finished 2014 with over $6 million in live sports programming. All football sales were $4.5 million last year. NFL continued to be strong but the most growth came in NCAA football and the NCAA Bowl games. Currently we are presenting NCAA Bas-ketball Tournament to our advertisers. The SEC network which launched in August secured $350,000 for us by end of the year.

Thank you for your hard work.

In the final months of 2014, we began our transformation for faster Internet speeds, up to 300 Mbps, with Project Gi-

gaspeed, new Internet pricing and product bundles. We will experience some growing pains throughout the transfor-

mation, but we now have the products we need to grow market share in our markets with even faster speeds coming in

2015. A focus on solution based selling that educates our customers on the value and productivity of new speeds and

bundles, will allow us to continue to grow and meet the needs of our customers. The ability to provide services signifi-

cantly faster than our competitors provides us ample opportunity to embark on the

New Year full steam ahead.

Suddenlink worked together as a joint effort with the Lubbock system team to collect

donations of over 828 lbs. of food, for the South Plains Food Bank. Also great news,

the South Plans Food Bank is a Suddenlink Business customer so this is a combined

win for everyone.

T he Employee Referral Program reached new unprecedented results in 2014. The

focus on business referrals from the field increased the # of leads by 44% year

over year. This also brought in a total of $289,235 in new MRC. Congratulations

to the Mid-South Region who held on and finished the race with over $100.00 per Re-

ferral Revenue per region employee. Thanks to all the focus and dedication in 2014 and

we look forward to 2015.

Ken’s MusingsKen’s MusingsKen’s Musings

by Ken Conner, VP Bus Srvcs

CAO Business Beat January 2015 Edition 5

Tim’s ToolboxTim’s ToolboxTim’s Toolbox by Tim Archer, Vice President, CAO Services Delivery T he growth of the Footprint tool has been nothing short of amaz-

ing. Program to date we installed over 2500 customers utilizing this tool. That means 2500 fewer serviceability truck rolls and a

much quicker turn-around time for the customer. These improvements translate in to higher close rates too.

Carrier Corner

by Tyler Nau,

SVP Finance, GM Carrier Srvcs

In January we held our 2015 kickoff—2014 is history and as they say in this business, “hero to zero.” It’s time for us to seize

the New Year which brings an exciting set of opportunities and goals! As noted in our recent kickoff meeting, here are some

goals I’d like to see us achieve in 2015:

1. Sales: Sign $8.0M+ in diversified new revenue ($55K MRR/Mo).

2. Service Delivery: Achieve Target Intervals 80% of the time.

3. Service Reliability: Minimize self-induced outages. Improved alarming, proactive customer notification, measurable

reaction time/SLAs.

4. Ops Support Systems: Granite live!, SLA Monitoring, Product Catalog.

5. VZW Dark Fiber: Sign, fund, staff, initiate this transformational project.

6. M&A: Close at least one market expanding transaction.

2nd Customer Experience Survey: Conduct a survey in Q3 to assess progress in key areas since 2012. Thanks for all your hard work and focus—let’s win again in 2015!

2014 was yet another year of great progress for the carrier business unit. The Sales team is recognized as one of the strongest performing

within the industry. Customers are on a first name basis with our Service Delivery teams and give us high marks on transparency and commitment. Our CNOC is making great strides developing systems and processes that will help us accelerate our custom-er experience improvements. We’ve accomplished a great deal and should all be proud!

Both the Sales Teams’ acceptance of the new tool’s capabilities and the Sales Support Teams execution of the new process have generated very real excitement. Can you believe that a full third of all new installs with new addresses were enabled through use of the Footprint tool? 80% of system markets are now fully deployed.

Here are some upcoming efforts on the horizon we can look forward to in 2015:

Identification of proactive construction opportunities and acquisition review (complete)

Scalable and functional reporting dashboard driven by IT project management (almost finished)

Implementation of the quote estimation feature (beta testing in Mid South only)

Use of Footprint for Ported Phone installations (not started)

The time has come to recognize SBS employees that have truly embraced the new tool, proven to be trail blazers, and will no doubt help drive our business forward with product enhancements. Each recipient will be presented a unique trophy. We thank you for your patience and tenacity.

Top Outside RSM Team: Mike Shaffer

Top Outside AE: Michele Kirkland

Top Inside AE: John Lancaster

Top Outside SSR Supervisor Team: Sam Samudio

Top Outside SSR: Kevin Marsh

Top Inside SSR: Karen Kennedy

Last, but not least, is a very special recognition to the Top Sales Channel. The Inside group, Sales and Sales Support teams, pro-vided much of the heavy lifting throughout the year. Those in leadership drove it forward, and we saw many examples of indi-vidual efforts that were outstanding. This collective team represents roughly 75% of all completed FP installs!!! A very special celebration for this group is deserved.

CAO Business Beat January 2015 Edition 6

by Mike Szczechura, VP,

MMMike’s ike’s ike’s RRReporteporteport

4TH QUARTER INCENTIVE

Congratulations to the following Account Executives and Managers who cashed in as a result of the Money, Money, Money 4th Quarter sales initiative. These winners achieved budget in one, two or all three months of the quarter and were rewarded for their efforts with added commissions. Team Parkersburg and Inside Sales included Linda Williams, Diane Lane, Becky Florence, Don Smith, Josh Cyran, Todd Fouty, Chris Vaughan, and Georgia Massar. Beckley winners were Ben Fritz and Tina Treasic. Team Charleston included Ryan Schultz, Kevin Teel, Heather Payne, Conrad Krasyk, and Marty Nash. Team Greenville included Cindy Harris, Steven Jacobs, and Leanne Carey.

SUPER SIX

In early December, the Video Production team made the trip back to Wheeling, WV for the three state championship games known as the Super Six. Friday night had the class AA title game and a steady rain, in the end, Bridgeport won its second straight title with a victory over Frankfort. Saturday morning, the rain continued as the temperature dropped. In the “big school” class AAA matchup, Capitol capped an undefeated season with a blowout win over rival South Charleston. Saturday night, the small schools had the main stage with longtime rivals St. Marys and Williamstown battling for the crown. The last game of 2014 turned out to be one of the best as Williamstown won by a point in three overtimes. Despite challenging weather, some equipment malfunctions, and a flu bug that ended up taking down ¾ of the staff, it was another successful finale for our high school football coverage!

2015 ANNUALS SALE PROMOTION

We are winding down our 2015 Annuals promotion and the Inside Sales team has done an awesome job! They have exceeded their budget and are at 122%. Special recognition to the following account executives who have all exceeded their 2015 Annuals promo-tional budget; Inside Sales, Kara Balsimo and Georgia Massar; Parkersburg, Becky Florence, Josh Cyran, and Diane Lane; Charles-ton, Ryan Schultz, Arden Hamrick, Marty Nash, and Kevin Teel; Beckley, Ben Fritz, Shafali Pendleton, and Tina Treasic and in Greenville, Steven Jacobs. The time and effort you all put into this sales campaign is evident, Congratulations!

OTHER NEWS

NETFLIX successfully completed a market test in the Charleston WV interconnect in December. This one-month advertising sched-ule brought $158,000 in revenue and is the largest single month purchase in East history!

What they buy:

Mohave Mental Health Clinics currently has six locations throughout Mohave County.

Roxanne Feeney, the Account Executive for West Arizona sold these six locations a 3 X 100mb dedicated Internet access (DIA) connection and also sold a 5 X 100 mb point-to-point Wide Area Network with MRC of $9,700 per month for 36 months. This brings the gross contract to $349,000. This was also a win from Frontier who had been the previous provide for several years prior.

Benefits/Impacts of our Service

Suddenlink was able to deliver more bandwidth over a complete fiber network at a reasonable cost versus what the competi-tion has been charging them over the years for a maxed out network. The customer will now have a more robust network they needed with room for growth.

W e completed the second installment of Suddenlink East University training for new hires in December. A total of seven new employees received added training re-lating to the sales and marketing of our advertising products, including Pre-Roll,

Banner, website and cable network video advertising. More in-depth reviews of the ad sales operations were also provided including Voice of the Customer initiatives, traffic, accounting, production and adSails order processes. With each class we find ways to improve and stream-line this training so that our newest employees gain the greatest benefits and we are looking forward to 2015.

Overview: Mohave Mental Health Clinic, Inc. (MMHC) was founded in May of 1968 as a private, not-for-profit corporation to seek, promote, assist and contribute to the improved mental health of the individuals, families, and communities in Mohave County. The agency oper-

ates outpatient clinics in Kingman, Bullhead City, and Lake Havasu City, with two group homes and a Level I Facility in Kingman as well. Services are targeted to provide and promote self-growth through individualized, goal-directed, client-centered treatment with competent and responsive clinicians in a caring continuum of services.

CAO Business Beat January 2015 Edition 7

Careers @CAOCareers @CAO The following are just a few of the exciting opportunities available within CAO. To learn more or to apply for these or our other positions, just go to www.work4suddenlink.com and click on “database of available positions” to search all of our current openings.

Media Business Services/Carrier Services

Account Executive positions in various states

Other Positions:

LA Sales Engineer

Sr. Director Program Mgmt

Manager Regional Sales

Product Implementation Manager Texas

OB Sales Supervisor

Links of Interest...Links of Interest...Links of Interest...

Questions/Comments? Share news of interest for this newsletter or provide suggestions/new ideas for this newsletter

or any other means of CAO communication by contacting: Jeane.Stanesic@suddenlink.com

Suddenlink: http://www.suddenlink.com

Suddenlink Business Services: http://mysuddenlinkbusiness.com

Suddenlink Media: http://www.mysuddenlinkmedia.com

Suddenlink Carrier: suddenlinkcarrier.com

Network West Virginia: http://www.networkwestvirginia.com

Eastern Carolina Network: http://www.easterncarolinanetwork.com

Congratulations! Internal PromotionsCongratulations! Internal PromotionsCongratulations! Internal Promotions

Matthew Pool & Stacey Montelongo to OB Sales Rep: Wade King to HomeSource AE; Jessica Mata to Inside SR

Travis Brotherton to AE1: Ian Ostmeyer, Larry Breland & Derrick Hall to CCRII-TS

by Kim Winded & Andrea Nelson,

Human Resources

T he New Year is in full swing and we’re excited about the vast opportunities 2015 brings. It’s a great time to make a fresh start, set winning goals, and outline plans to

achieve your best year ever. If you haven’t already, take some time to determine and set goals for yourself. Maybe you’ve thought “I’m going to increase sales”, “I will retain more customers”, or “I will consistently achieve a quality score of 99% and above”.

It’s time to transform these resolutions into bottom-line results. The best way to get what you want in 2015 is to set SMART

goals and a plan of action. In other words, your goals should be:

Specific

Measurable

Attainable

Realistic

Timely

No one can truly determine what will happen in any given year, but if you don’t have goals or a specific plan, you’re almost

guaranteed a lackluster year or even failure. As the saying goes, If you aim at nothing, you’re bound to hit it every time. By

putting an action plan in place, you can be well on your way to making headway and exceeding expectations. With the new

ONLINE Performance Appraisal tool, you’ll be able to always keep your goals in front of you and monitor your progress

throughout the year. You can also tweak goals and add additional ones as needed.

Let’s stay focused and Ignite the Future!

Account Executive positions in various states

Other Positions:

Texas

Local Sales Manager

Operations Technician

Inside Sales Rep