cap watkins, buzzfeed // creating a design-driven organization
TRANSCRIPT
Hello!
Product Design & Branding
18 Designers
How?!
1. This shit is hard.
2. This is all a lie.
Anyway!
Define an ideal state of the world.
Design makes all the decisions.
Be thoughtful.
ProductManagement
ProductDesign Engineering
ProductManagement EngineeringProduct
Design
ProductManagementEngineeringProd
uct
Design
Pretend you’re already there.
Sounds awesome!
It is awesome!
Change is hard and, often, creates uncertainty about the future.
Acknowledge and empathize.
Make them your partner.
Building trust.
Find your Goonies.
Help them with their goals.
Sacrifice the short-term forthe long-term.
Number of Fucks Given
0 10
Be patient with ourselves.
But you’re the VP of Design.
I can’t do that.
You’re wrong.
You’re awesome and capable.
Design everything.
😊 Thanks.@cap | [email protected]