com400.1 buzzfeed
TRANSCRIPT
Updated Facebook Trending Algorithm
Aidan MeyerLexie Slavin
Rachel WorkstelDarby Malkin
The Algorithm
- Facebook fired human editors
- Personalized content
- High volume of mentions
- Spike in mentions
How Trending Works
How Trending Works
Condé Nast video site: The Scene
Create a universal “Most Popular / Latest” Sidebar- Promote stories on different sites
- Use the algorithm to create headlines
- Pair with similar publications
Potential BuzzFeed Adaptations
- Buy algorithm from Facebook
- Unlikely unless the algorithm keeps having problems
Potential BuzzFeed Adaptations
- Content Analysis- Predict how their own articles go viral
- Adapt their analysis around how other articles are trending
Potential BuzzFeed Adaptations
- “BuzzFeed’s innovation doesn’t have anything to do with how content is posted, it’s about how that content is tracked across the multiple sites, platforms, and services through which it is distributed” (Ingram, fortune.com)
If they are already tracking it...begin to analyze it for the purpose of getting it trending on Facebook.
Can BuzzFeed Leverage FB Trending Algorithm?
- Key components within algorithm
- Cater to spiked interest
Is it Disruptive?
Yes
Represents a shift in how information is consumed
Works CitedConde Nast. (2016). Brands/Media Kits. Retrieved September 13, 2016 from http://condenast.com/brands
Griffin, A. (2016, August 30). Facebook trending topics news editors fired, leading fake news and masturbation stories fill news feed. Retrieved September 13, 2016 from http://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-trending-topics-news-editors-fired-leading-fake-news-and-masturbation-stories-fill-news-a7216721.html
Ingram, M. (2016, February 15). The real secret to BuzzFeed’s success isn’t cat GIFs, it’s data. Retrieved September 13, 2016 from http://fortune.com/2016/02/16/buzzfeed-data/
Ohlheiser, A. (2016, August 29). Three days after removing human editors, Facebook is already trending fake news. Retrieved September 13, 2016 from https://www.washingtonpost.com/news/the-intersect/wp/2016/08/29/a-fake-headline-about-megyn-kelly-was-trending-on-facebook
Wagner, K. (2015, August 21). How Facebook decides what’s trending. Retrieved September 13, 2016 from http://www.recode.net/2015/8/21/11617880/how-facebook-decides-whats-trending
Thank you!