HOW TO MAKE A QUIZLIKE BUZZFEEDAnd use it to generate sales-ready leads

Who Am I?Josh Haynam, Co-Founder ofInteract

We've generated over 3,000,000leads for our customers usingpersonality quizzes

Why are we talkingabout this?Every business lives or dies on its ability to bring in newcustomers.

As people get more distracted with so much informationavailable at all times, we must find ways to captureattention and turn that attention into an interestedlead.

That's what personality quizzes do.

What we'll covertoday1. Step-by-step guide for how to create your own leadgeneration quiz

2. Best practices by industry

3. How to follow up with leads to make sales

Step 1: Find apopular quiz in your industry

Buzzfeed World WildlifeFund

1,044 leads

Buzzfeed EiCollege

$1,500,000new tuition

Buzzfeed 7 CharmingSisters

1,500 leadsper month

Step 2: Adapt thatquiz to your brand

Use your brand orunique value in the title

Inject your personalityinto the questions

Re-iterate who you arein the results (with links)

Step 3: Capture leads(Quizzes have a 50%conversion rate!)

Remember to add value (apartfrom showing quiz results)

Also be honest about whatyou'll be sending

Bonus Round!Follow-up to close deals

Immediately send apersonalized"Thank You!"

3 days later: Send the other"personalities" out

4 days after that: Introduceyour brand

3 days after that: CTA Time!

THE END:TRYINTERACT.COM/DEMO