CAPABILITIES \ FOOD \ \ 1

CapabilitiesFood

ABOUT US —Innerspin is a full service agency focused on growing

global brands through the creation of lasting connections

with people and the clients we serve. We look for ideas

designed to inspire, amplify and connect at a whole new

level. Connecting to people — that’s what separates

inspired brands from tired ones. We take a real, honest

approach to building partnerships and solving problems.

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At Innerspin — we love food. We’ve worked with some of the largest food companies in the world launching and

supporting brands in one of the most competitive industries

on the planet. Our relevant experience and ability to

execute complex assignments in a myriad of disciplines sets

us apart and makes us a truly unique partner.

CAPABILITIES \ FOOD \ 3

CAPABILITIES —BRAND STRATEGY

WEBSITE & APP DEVELOPMENT

DIGITAL & TRADITIONAL ADVERTISING

INFLUENCER MARKETING

SOCIAL MEDIA MANAGEMENT & ADVERTISING

E-COMMERCE

PHOTOGRAPHY

MULTICULTURAL MARKETING

CREATIVE BRANDING & DESIGN

PACKAGING

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CLIENT EXPERIENCE —

CAPABILITIES \ FOOD \ 5

CAPABILITIES \ FOOD \ \ 6

O U R W O R K—

Microsite, Facebook promotion

Display ads

Print ad

Lee Kum Kee, a global brand and leader of authentic

Chinese sauces with over 130 years of heritage, is

considered by most Asians and leading chefs as the

expert in Asian sauces and flavors. When they wanted

to become the brand for Sriracha Mayo, we researched

the market and recommended the best audience segment

to target was Millennials. We created a series of all-

encompassing advertising campaigns that resonated with

their audience through social and digital activations,

print and outdoor advertising.

CAPABILITIES \ FOOD \ LEE KUm KEE \ 7

Walmart banner ads

Mailer

Neck tags

Over the years, we’ve helped Lee Kum Kee launch

and promote other products in the U.S., creating

in-store, on-pack and online banner ads to reach

the general market.

A little sweet, a little tangy and incredibly versatile.Check out our HOLIDAY GLAZED HAM recipe for a twist on a traditional holiday meal!

TWISTDISHyo

ur

Try our sweet and tangyHOISIN SAUCE

in your favorite holiday dish

DigiCode™ Data FileACCOUNT : 88852 ORDERED BY : P.O. NUMBER : INVOICE NO. : ( EPS via EMAIL )

Created on 8-8-17 at 13:10:18by

SYMBOLOGY, INC.Maple Grove, Minnesota, 55369

763-315-8080

NOTICE: This DigiCode™ file is considered original artwork. It must be inspected and approvedby the purchaser. Use of this file confirms acceptance. Any modification of this file through scalingor distortion is prohibited. See back of the Symbology invoice for Limitation of Warranty.

Encode: 811010742812009750310011000010110000100788953171231SYMBOL HEIGHT 0.8697 NBAR 0.0104 BWA -0.0020Offer ID: 09750 - $1.00 off 1 Any Lee Kum Kee Product Mail Any Lee Kum Kee Product

0742812-009750

on any lee kum kee productsave $100 CONSUMER: Limit one purchase per coupon. You must pay all applicable sales tax.

Only good for products and sizes shown. Original coupon only. Not to be transferred, sold, or reproduced. Not valid in combination with any other offers.

RETAILER: This coupon will be redeemed for $1 plus $0.08 handling when terms of offer have been met. Coupons honored only when submitted by a retailer of our merchandise. For reimbursement of $1 plus $0.08 handling, mail to LKK/Mandlik & Rhodes P.O. Box 490, Dept. #1186, Tecate, CA 91980. Failure to present invoice(s) on request providing purchase of sufficient stock to cover coupon will void reimbursement. Good only in the USA. ©2017 Lee Kum Kee.

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CAPABILITIES \ FOOD \ LEE KUm KEE \ 8

As Delizza’s loyal customers were starting to skew older,

they were looking to attract a new, younger audience — but

without alienating their current demographic. We helped

define their new target customer, and refresh their look,

for both retail and foodservice businesses.

BRAND GUIDE

9DELIZZA BR AND GUIDE · COMMUNICATION

TAGLINEA summary phrase that communicates the highest priority message about Delizza

Distinctive Desserts

Trade brochure

Brand guide Foodservice photography

CAPABILITIES \ FOOD \ DELIzzA \ 9

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Product Specifications

Item # Item Case UPC (0-71873)

Unit UPC (0-71873)

Pack Sz. Wt. (oz.)

Case Wt. (lb.)

Case Dimensions L × W × H (in.)

Unit Dimensions L × W × H (in.) TiHi Case Cube

(ft.3)

Gift Boxes Case

1246-4360Founder’s Collection Milk Chocolate Single Layer Gift Box 24/8 oz.

12430-8 22101-4 24/8 17.40 9 × 11.50 × 19.50 6.13 × 11 × 1 8 × 7 1.16

2846-3500Founder’s Collection Dark Chocolate Single Layer Gift Box 24/7 oz.

28410-1 22107-6 24/7 15.90 9 × 11.50 × 19.50 6.13 × 11 × 1 8 × 7 1.16

1132-3500

Founder’s Collection Honey Coated Milk Chocolate Single Layer Gift Box 24/7 oz.

11410-9 70284-1 24/7 15.90 9 × 11.50 × 19.50 6.13 × 11 × 1 8 × 7 1.16

3046-3550Founder’s Collection White Chocolate Single Layer Gift Box 24/7 oz.

30431-1 22124-3 24/7 15.90 9 × 11.50 × 19.50 6.13 × 11 × 1 8 × 7 1.16

5232-1500Founder’s Collection Matcha Chocolate Square Gift Box 24/3.5 oz

52120-6 52100-8 24/3.5 8.60 13.13 × 11.25 × 6.88 5.38 × 6.25 × 1 12 × 9 0.36

Mamoru Takitani Founder’s Collection™ Core Flavor Boxes

2

Corporate Headquarters · 500 Alakawa Street, Suite 111, Honolulu, HI 96817 · Phone (808) 848-0500 · Fax (808) 848-0055Hawaii Sales Office · 99-840 Iwaiwa Street, Suite 4, Alea, HI 96701 · Phone (808) 484-7930 · Fax (808) 485-2828

North America Office · 15601 South Avalon Blvd, Gardena, CA 90248 · Phone (310) 532-0543 · Fax (310) 532-0667

V1 · 7/18 · 1

Milk Chocolate 8 oz. Single Layer Gift BoxThe original classic confection that started it all. Whole and half dry roasted macadamias are selected by hand, then covered with our secret premium blend of creamy rich milk chocolate.

Dark Chocolate 7 oz. Single Layer Gift BoxFor dark chocolate lovers, a perfect combination of dry roasted macadamias and decadent semi-sweet dark chocolate.

Honey Coated Milk Chocolate 7 oz. Single Layer Gift BoxMacadamias are dry roasted and dipped in pure Hawaiian honey, then covered with our secret blend of delectable milk chocolate.

White Chocolate 7 oz. Single Layer Gift BoxWhole macadamias are dry roasted, then covered in our velvety white chocolate made with real cacao butter.

• Hawai‘i’s original chocolate covered macadamias• Made with premium, tropically grown macadamias• Whole macadamias enveloped in rich chocolate to

deliver a one-of-a-kind indulgence

Matcha Chocolate 3.5 oz. Square Gift BoxMatcha green tea chocolate covered whole macadamias, made with real Matcha leaves and the finest white chocolate ingredients.

Mamoru TakitaniFounder’s Collection™

Core Flavor Boxes

Mamoru Takitani Founder’s Collection™ Milk Chocolate Single Layer Gift Box

24/8 oz. – Unit

Mamoru Takitani Founder’s Collection™ Dark Chocolate Single Layer Gift Box

24/7 oz. – Unit

Mamoru Takitani Founder’s Collection™ Honey Coated Milk Chocolate

Single Layer Gift Box 24/7 oz. – Unit

Mamoru Takitani Founder’s Collection™

White Chocolate Single Layer Gift Box 24/7 oz. – Unit

Mamoru Takitani Founder’s Collection™ Matcha Chocolate Square Gift Box

24/3.5 oz. – Unit

11*Images do not show actual size

Recipe booklet

Trade show catalog Product spec sheet

Hawaiian Host and Mauna Loa are widely known

for their chocolate covered and variety of

macadamias. We regularly produce trade and

consumer collateral for both brands, including

catalogs, recipe booklets and a redesigned

template system for their product spec sheets.

CAPABILITIES \ FOOD \ HAWAIIAN HOST & mAUNA LOA \ 10

A-Sha Foods, an international food manufacturer based in

Taiwan, is one of the world’s largest dry noodle brands

which prides itself in sourcing the highest quality all

natural ingredients. Each of their dry noodle products

contain various combinations of noodle types, sauces and

spice levels. They were faced with an ongoing struggle

of being able to effectively communicate their product

variations, especially here in the U.S. market. Asha looked

to Innerspin to redesign their noodle packaging that would

make it easy to understand for both native Chinese speakers

and the general market, while maintaining the integrity and

essence of the Taiwan based brand.

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Website

To complement their refreshed packaging, we redesigned

their ecommerce site.

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The Better Chip is an innovator in the snack

category. We developed their voice with a rebranded,

redesigned website in order to rise above an

oversaturated market. Peripheral advertising and

promotions were created in order to personalize

the brand with consumers.

Desktop, tablet and mobile website

Packaging

On-pack QR code and mobile recipes

CAPABILITIES \ FOOD \ THE BETTER CHIP \ 13

Print campaign

Website

Digital FSI

ThanksgivingTips.com

Mrs. Cubbison’s was founded in 1925 and

was known as the pioneer of stuffing. Due

to the brand’s longevity and relevance

in the holiday arena, we decided to

modernize the brand by redesigning their

website and creating a tantalizing print

campaign. The new campaign refreshed the

relationship with the brand’s consumers.

CAPABILITIES \ FOOD \ mRS. CUBBISON'S \ 14

The Bicycle Hotel & Casino needed their brand

to stand out from the multitude of Southern

California card rooms, alongside the launch

of their new hotel. We reimagined the entire

look of their brand, elevated their image, and

created a new logo for the entire property along

with a series of sub-brands. Each amenity has

its own unique sub-brand. We created looks for

each of The Bike’s eateries, including the Bike

Brewery, Coffee Bakery and Phoenix Café.

COFFEE tall grande venti

Coffee Regular or Iced 1.95 2.25 2.45Caffè Americano Regular or Iced 2.15 2.55 2.95Cappuccino Regular or Iced 3.15 3.75 4.25

LATTE tall grande venti

Latte Regular or Iced 3.15 3.75 4.25Vanilla Latte Regular or Iced 3.25 4.15 4.45Cinnamon Dulce Latte Regular or Iced 3.55 4.35 4.65Chai Tea Latte Regular or Iced 3.15 3.65 3.95Caramel Brulee 3.45 3.95 4.45Ginger Tea Latte 3.15 3.65 3.95

TEA & HOT CHOCOLATE tall grande venti

Hot Tazo Tea 1.95 2.15 2.45Hot Chocolate 2.75 3.25 3.45Iced Tea Tazo 1.75 2.15 2.45

MACCHIATO tall grande venti

Caramel Macchiato Regular or Iced 3.95 4.45 4.95Hazelnut Macchiato Regular or Iced 3.55 4.35 4.65

MOCHA tall grande venti

Caffè Mocha Regular or Iced 3.65 4.25 4.75White Chocolate Mocha Regular or Iced 3.55 4.35 4.65Salt Caramel Mocha 3.55 4.35 4.65Peppermint Mocha 3.45 3.95 4.45

FRAPPUCCINO® BLENDED BEVERAGE grande

Caramel 4.55Coffee 4.25Mocha 4.25Strawberries & Crème 4.25Vanilla Bean 3.95

ESPRESSO single double

Espresso 1.75 1.95

Espresso Con Panna 2.00 2.25Espresso Macchiato 2.00 2.25

Additional shots available for select drinks: $1.25State sales tax included in menu price

BAKERYCOFFEEHOUSE

FPO

a brief brew guide

DESCRIPTION PAIRS WELL WITH

Light, smooth and mellow, with a clean, balanced taste and aroma.

pastas, seafood, salads, creamy soups

The hallmark of a fresh pilsner is the dense, white head imparting floral aromas and a crisp, bitter finish.

pastas, bready foods, pizza, seafood

Pale straw to deep gold for color, most have a deliciously subdued fruit taste.

seafood, hearty greens, citrusy foods, firm sheep's milk cheese

Crisp with a slight twang reveal wheat and a lively level of carbonation.

rich seafoods, shellfish, grains, goat cheese

Ranging from lightly floral to bitter, hoppy, and crisp, pale ales typically have a more equal -to-hop balance.

delicate meats, grilled meats, creamy cheeses

Depending on the hops, there may be a hint of flowers or fruit, notably citrus fruits.

spicy pastas, smoked foods, filling dishes, fried foods, bleu cheese

A bit sweet, with a lightly hopped tea-like flavor, Irish Red Ales are easy to please.

malty grains, firm aged cheeses, braised meats

With a slightly higher alcohol content, flavors of chocolate and caramel can be found in this beer.

grilled, braised, roasted meats, smoked foods, malty cheese

Predominant notes of rich chocolate as well as coffee and smokiness.

smoked meats, most cheese, chocolate, coffee

Distinct roasted character that is often perceived as dark chocolate or coffee.

braised beef, roasted vegetables, chocolate, coffee

lager

pilsner

blonde ale

witbier

pale ale

ipa

red ale

brown ale

porter

stout

MALTOne of four crucial ingredients in the beer making process, the malt consists of the chosen grain, such as barley, oat or one of various other grains, roasted and boiled in a mash-tun to create the Wort (pronounced vert). The color, malt quality, and complexity of the beer depend on the grain used and how dark the grain is roasted. For darker, heavier beers like stouts and porters, a brewer might use a barley grain and roast it slower and longer to intensify its caramelization, thus creating a darker, more roasted flavor. For a lighter beer, the brewer might use a starchier more delicate grain and roast it lightly to accentuate its bready notes.

IBUAlong with the ABV % (alcohol content), IBU is the most sought-after quantification of beer flavor profiling. The naturally occurring bitterness that hopping the beer adds is measured in international bittering units. The higher the IBU, the more bitter the beer will be. Modern brewers have appealed to the current beer enthusiasts’ continually growing demand for more hoppy beers. Botanical development of the hops has introduced multitudes of different flavor profiles, tasting notes, scents and levels of bitterness to the brewing process. As a popular quality of modern beer, many breweries have exploded into major distributors entirely based on hop-forward recipes.

HOPSAnother of the four main ingredients in beer brewing, hop cones (Humulis Lupulin) were initially introduced to the process as a means for preservation, not flavor. The natural oils in hops cones contain healing qualities and numerous vitamins, as well as naturally occurring preservatives. It wasn’t until newer strains of hops with different flavors and notes of recognizable citrus, fruits and other qualities were introduced that beer drinkers began welcoming the bittering qualities of the plant. Common and traditional pale ales were transformed to IPAs (India Pale Ale) when exporters from Northern Africa and Europe began heavily hopping their beers to preserve them for the long boat ride to India. Modern brewers often use concentrated hop pellets at varying points in the brewing process to achieve desired levels of citrus, pine or bitterness in their beers. Throughout our dinner menu, you will find hops cones incorporated into many of our dishes!

IBU

CAPABILITIES \ FOOD \ THE BICyCLE HOTEL & CASINO \ 15

Website Shipper box

Social Snacking is an ecommerce experience Innerspin

produced for Sugar Foods, curating a variety of their

snack products around social events. The launch of

the site coincides with the launch of their Taco Bell

tortilla chips — sure to garner a cult following, like

the restaurant.

CAPABILITIES \ FOOD \ SOCIAL SNACKINg \ 16

We are masters of the sweetener category, creating

both retail and foodservice packaging for some of the

biggest manufacturers on the planet.

EcoStick™ is a product that reduces the carbon

footprint of artificial sweeteners by 60%, and makes

a significant financial contribution to the National

Parks Foundation.

CAPABILITIES \ FOOD \ ECOSTICK \ 17

Starbucks licensed packaging

By adapting ecoStick’s packaging for Starbucks,

we helped foster a perfect partnership between two

companies that strongly value environmental issues.

CAPABILITIES \ FOOD \ STARBUCKS \ 18

Naturel sweeteners were launched to address the

constantly changing landscape of alternative and

organic products. An innovative line of products

with unique design and usage elements were

developed to convey the newly developed brand

positioning statement and stand out in ultra-

competitive category.

CAPABILITIES \ FOOD \ NATUREL \ 19

Gold ’n Soft is a heritage brand that had lost its

way. Innerspin was asked to come in and rejuvenate the

line. We decided that staying close to the brand’s

roots but giving them a full refresh was best,

capitalizing on the history and customer’s habit of

buying the “little gold tub”. Re-imagining the logo

and imagery in modern tones, flooding the package with

a signature, churned gold helped bring a tired brand

back to life, but kept the heart of a brand that had

been in homes for 50 years.

Original 15 oz tub

Light 45 oz lid / tub

0mg CHOLESTEROLPER SERVING

SPREADABLEFOR LUNCHES

PERFECT FORBAKING

TRANS FATPER SERVING*0g

39% VEGETABLEOIL SPREAD

CAPABILITIES \ FOOD \ gOLD 'N SOFT \ 20

Digital FSI

Mobile app

Fresh Points Rewards Program

Through crafty distribution in the produce

section, Fresh Gourmet owns the salad topping

market. As the #1 salad topping brand, their

dominance over the market is not about to

weaken.

CAPABILITIES \ FOOD \ FRESH gOURmET \ 21

3250 WILSHIRE BLVD STE 2150 \ LOS ANGELES, CA 90010 \ 213.251.1500 \ INNERSPIN.COM