cape town activa an introduction

Cape Town Activaan overview

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Beginnings

• Barcelona Activa 1986

• Central Agency

• Entrepreneurship

• Employment Support

• 26 years of success

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• Established in 2004

• CoCT, Investec, Sekunjala

• Business skills and training specialising in entrepreneurship

• Navigation approach


The Business Place, eKapa

Beginnings

• Agreement: Barcelona and Cape Town

• The Business Place, eKapa

• The Mandate

• The Team


Cape Town Activa aims to

create and foster an environment

in which all entrepreneurs and job seekers can maximize their potential.


Vision


Goals

Position Cape Town as a “smart city”, a

“lifestyle city” and an attractive destination

Stimulate creation of locally owned

businesses

Make Cape Town a more competitive

business environment

Develop Human Capital

Define the entrepreneurship

“eco-system”

7 Key Mandates

1. Programme Management

2. Partnership Matrix

3. Services & Support Delivery

4. Physical Hubs

5. Technology

6. Monitoring and Evaluation

7. Branding and Marketing


Year 1 (April 2011 – June 2012)


Team Appointed

Communication Grid

Stakeholder Framework

Branding & Comms Strategy

Road Shows, Events

Web Portal Phase 1 launched

Stakeholder Agreements

Programmes

CoCT

Public

Private

Entrepreneurs

Job Seekers

Finance

Education


Developing an Eco-system

Current Footprint - Users


Starting a business

23%

Developing a business

32%

Established Business

23%

Job Seeker22%

0

0.5

1

1.5

Current Footprint - Support


Business Consulting

43%

Education and traning

28%

Marketing and Web17%

Recruitment Services

12%

Top 4 Support Organisation Types

• Physical presence in 999 Libraries

• Smart Cape in 102 libraries

– Amounts to 31% of online activity

• Kiosks and banners at Support Organisations

• Internet Café partnership project


Information Touch Points

Programmes

• Lunch & Leap

• Meet the CEO

• Road Shows

• Special Events

• Living Labs

• CT Entrepreneurship Competition

• CT Entrepreneurship Week


• eSkills – UWC

• International Computer Drivers Licence –CCT

• Employment Skills – Career Planet


3rd Party Programmes

Online Tools & Resources

• Entrepreneur Assessment

• Business Phase Assessment and Referral

• Online resources

• Articles

• Events


Employment Support

• Develop a Matrix of Support Organisations

• Address the issues of ‘un-employability’

• Eco-system of support

• Atlantis Pilot Project

• Library Education Programme


Support Organisations

• Online Registration

• Statement of Intent

• Round Table discussions

Employment

Support

Government

Agencies

Social

Environment

Entrepreneur

Support

Offshore

Business

ICT /

Innovation

Social Ent

support

Financial



Advisory Boards 2012

Advisory BoardPolitical

Corporate

Government

ConsultantsAcademia

Entrepreneurs


Our Brand Ambassadors


High Street Model

• Western Cape Liquor Act No4 of 2008

• 6 Pilot sites

• Relocated or Renovate

• Options

• Links to Support Organisations

Forth Coming Events

• Meet the CEO - Marketing: 25th

• Admin House Business Expo: 20th -21st

• Cape Town Entrepreneurship Week: Nov


Actions

• Visit our Website

• Like our FaceBook page

• Signup for Newsletter

• Register as a Support Organisations

• Register as a User

• Procurement Database



www.capetownactiva.com

facebook.com/capetownactivatwitter.com/ctactiva

[email protected]

Cape Town Activa

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Thank You