capital campaign training for first baptist waldoboro
DESCRIPTION
These are the slides I used for a fundraising training for First Baptist Church of Waldoboro. They include:* Is Fundraising Biblical? (including some biblical examples of fundraising)* Types of fundraising* A typical outline of a capital campaign processTRANSCRIPT
Kingdom Expansion &
First Baptist Waldoboro
Marc A. Pitman, The Fundraising Coach, www.fundraisingcoach.com
Fundraising + Bible = this?
Or this?
Who am I? Former pastor of the Vineyard Church of Waterville
Fundraising for faith-based organizations & healthcare, arts, & education
Creator of the Extreme Fundraising Ezine http://fundraisingcoach.com
Author of Ask Without Fear! and Creating Donor Evangelists
Is fundraising biblical?
Jesus :: Luke 8:1-3; Mt 6:1-4
David :: 1 Chronicles 29:1-29
Paul 1 Corinthians
16:1-4
2 Corinthians 8 & 9
Philippians 4:10-20
1 Timothy 6:17-19
3 Types of Fundraising Goals
1. Annual
2. Capital
3. Endowment
AF/Operating
The most important
often involves direct mail, phonathons, and other annual “-athons” (walkathons, bikeathons, etc.)
keep this as unrestricted as possible
Endowment
The keel of the ship, it helps you weather tough times
Funds invested with only a portion of the interest thrown off used as income
Be careful to not over restrict! (Churches with Easter flowers but no money for plumbing)
Capital
3 times of organization
3 phases of solicitation
3 campaign stages
3 times of organization
Preparing for a campaign
in a campaign
cleaning up from a campaign
3 phases of solicitation
Leadership
Special/Major
Community
3 campaign stages
Feasibility
Quiet
Public
Feasibility
define goalsFormulate and test drive a case
statementmake a list of prospectscreate gift categories and put the
prospects into themNot necessarily the beginning of a
campaignMay recommend waiting a year of two
Define goals
What do you want accomplished
How much will it cost?
www.GiftRangeCalculator.com
Create & test a case statement
arguing in court should have
– history of org– past success & accomplishments– project goals
• why it’s needed• what is will do for the organization
– Head & Heart Very helpful in finding out and answering
objections before you start soliciting. – gets you talking to people who’s lives don’t
revolve around your organization
Quiet
quiet but not too quiet
Leadership/Special/Major
disciplined work, walking out the plan
Public
after 60-75% of money is raised—people give to winning teams
don’t kick it off too soon
20% of the money but 80% of the work
Case Statement Work
Why are you contemplating these additions?
How does this reflect your values? Of being “Internally equipped for external focus”?
Tool shop including: The Creating Donor Evangelists Program
Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course
Free blog, articles, book reviews, and [email protected]