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At Capital Auto CJD we care about your safety. Please drive safe.
Cell Phones and Cell Phones and Driving:Driving:
Research UpdateResearch Update
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At Capital Auto CJD we care about your safety. Please drive safe.
AAA Foundation• Established in 1947• 501(c)(3) Not-For-Profit• Research affiliate of AAA/CAA• North American Focus
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At Capital Auto CJD we care about your safety. Please drive safe.
Mission
• Identify traffic safety problems• Foster research that seeks
solutions• Disseminate information and
educational resources
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At Capital Auto CJD we care about your safety. Please drive safe.
Funded through the generosity of
and its members
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At Capital Auto CJD we care about your safety. Please drive safe.
Two surveys used in this analysis:
• 2008 Traffic Safety Culture Index
• CARAVAN omnibus survey
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What’s the Problem?• As of Dec 2007, 84% of U.S. population or 255
million people were cell phone subscribers The 2.1 trillion minutes used talking reflects a 300% increase from 2000. (CTIA-The Wireless Association)
• Approximately 11% of drivers were using hand-held or hands-free phones while driving at any given moment during the day in 2007 (NHTSA)
• Studies looking at phone records of crash-involved drivers have reported phone use while driving increases the risk of an accident by a factor of 4.
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At Capital Auto CJD we care about your safety. Please drive safe.
The ResearchAAA Foundation’s Traffic Safety Culture Index
• Nationally-representative telephone survey of U.S. adults ages 18+
• Conducted from October 25, 2007 through January 10, 2008 by NuStats, LLC
• Surveyed a random sample of 2,509 U.S. adults on a variety of traffic safety issues, including cell phone use while driving.
Opinion Research Corporation’s CARAVAN• Nationally-representative cost-shared omnibus
telephone survey• Surveys conduced from September 4 through
September 8, 2008 included questions from the AAA Foundation on cell phone use while driving.
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Survey ResultsBoth surveys found more than half of all drivers admitted talking on a cell phone while driving in the past 30 days, specifically:
• 53% of drivers (TSC Index) and 61% (CARAVAN) report talking on a cell phone while driving at least occasionally
• 16-17% (both surveys) report doing this regularly
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At Capital Auto CJD we care about your safety. Please drive safe.
Younger Drivers• Surveys indicated that younger drivers are more
likely to use a cell phone while driving the oldest age groups…
• …but it’s not just young drivers. • Drivers aged 25-34 had highest rates of any cell phone
use (TSCI) and of regular cell phone use while driving (both surveys)
• Over half of drivers aged 45 to 54 reported using cell phones while driving at least occasionally (both surveys)
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Rates of Driver Cell Phone Use by Age
*Full bar = any usage Shaded portion = often or very often
**Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
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Text Messaging while DrivingBoth surveys found that a significant minority of people admit reading or sending text messages or emails (hereafter “text messages”) while driving:
• 14% of drivers (TSC Index) and 17% (CARAVAN) report text messaging while driving at least occasionally
• 3% (both surveys) report doing this regularly
• Young drivers (ages 18-24) were by far the most likely to do this
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Text Messaging while Driving by Age
*Full bar = any usage Shaded portion = often or very often
**Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
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“Do as I Say, Not as I Do”
• TSC Index survey found that 83% of drivers felt that drivers using cell phones was a serious problem But 46% of those same drivers later admitted to using a cell phone while driving!
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People think hands-free is safer (It isn’t)
• 2 out of every 3 drivers* think that using a hands-free cell phone while driving is safer than using a hand-held phone...
• …BUT virtually all studies have found that using hands-free phones while driving is no safer than using a hand-held cell phone.
*Based on data collected in the CARAVAN survey
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“Too many Americans are driving around with a false sense of security that hands-free devices are somehow safer, which
could be a deadly mistake.”
-J. Peter Kissinger, AAA Foundation President & CEO
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At Capital Auto CJD we care about your safety. Please drive safe.
To view the full “Cell Phones and Driving: Research Update” report or find other information about traffic safety culture, go to www.AAAFoundation.org.
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At Capital Auto CJD we care about your safety. Please drive safe.
The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries.
It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.
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At Capital Auto CJD we care about your safety. Please drive safe.
To learn more about driving safe and choosing a protective automobile, visit www.CapitalAutoCommunity.com
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