Captive Media: Reaching the Unreachables

Filter, skip & ignore

600 ads a day1

Welcome to our Audience : … hard to reach, harder to engage

Source 1) Media Matters

Less TV, Radio and Print

Something in return?

“Continuous partial attention”

What if an ad channel… guaranteed to engage millennial men?

• What if an ad channel :• perfectly targeted millennial men• looked like TV ... but couldn’t be skipped• didn’t compete with mobile

• And if it also :• appealed to love of gaming, competition• drove word-of-mouth• counted every real, human engagement

• What if it guaranteed engagement of millennial men?

Our 1st Product for Channel M : https://youtu.be/w-crvQ6gl5M

… interactive screens that guarantee engagement

UnskippableProgrammable

MeasurableTalkableEffective

Media Option 1: Run of Network

Your advert Your advert Your advertContent Content Content

Typical loop :

- Existing copy- 10 second video- Loop of adverts- Mix with

entertainment- All major UK cities- Dynamic content

… 125,000 interactions / week

Media Option 2: Pre- and Post-roll video… 50,000 engagements / week

PRE-ROLL5 secondsVideo ad before

interactive content

Uniquely interactive content

INTERACTIVE CONTENTAvg. 40 seconds

Choice of games, polls, quiz and more

POST-ROLL10 seconds

Video ad after interactive content

Unbranded Branded

Bespoke Poll / Quiz / Video selector

• On-screen video + poll question

• Responses from 50,000 men every week

• Ask topical, funny or real questions

• Share back the national consensus

• Start conversations about the topic … and the brand

Polling App

Boosting awareness & sales

Average unprompted awareness uplift:54%

Average sales uplift:

48%

+25.9%

+73%

+41% +74%

+46%

+73%

+113%

+74%

A PR Gift… featured in international press

“The best of British ingenuity”

A national network… covering ABC1, students, sports fans with day-parting & dynamic content

Waterfront KCL - London

The Shed - Lincoln Uni

Brass Pig - Bristol

Tiger Tiger - Manchester

Using Dynamic Content… with Grand Visual Open Loop Compliance

Screen Networks on Open Loop

Agencies using Open Loop

UK network syncs to Grand Visual’s Open Loop network.

Screens added to campaign at touch of a button

Capabilities incl. live updates, weather-triggered content, live Twitter feed etc.

We will also provide :• granular data on numbers of

engagements to compare with outcome data

• exit polls confirming unprompted recall of key messages and attitudes to the brand

Options :• video footage of consumer reactions• independent auditing

Measures of Effectiveness/ROIConfirming & improving effectiveness

Captive Media LtdReaching the Unreachables

www.captive-media.co.uk

twitter.com/Captive_Media