Capturing New Value with Cloud

Ugo GovigliPresident and CEO, NEC Italia

19 October 2010

NEC Confidential

The long wave of financial Tsunami …

© NEC Corporation 2010Page 2

Published by Ime-Gsevee, 2Q10

SME represent in Greece 95%

of the Companies;

NEC Confidential

… is challenging the world of ICT

© NEC Corporation 2010Page 3

ICT becomes one possible way to re-launch the SME driving efficiency and providing new revenues sources

“On demand” concept is crucial

The user can have what they want , when they want it, no planning required

No upfront investment and best of all, no long term commitment.

Services must meet expected levels of reliability, security and flexibility.

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“Cloud” is 4th Revolution in ICT

TelephoneRevolutionTelephoneRevolution

BroadbandRevolutionBroadbandRevolution

CloudRevolution

CloudRevolution

1st Revolution

3rd Revolution

4th Revolution

Cloud is emerging in Telecom Carrier’s area. Conventional Carrier’s services are absorbed by

cheap and simple Internet based services.

Co

mm

un

ica

tio

n M

ark

et

Siz

e

Mobile telephone

Cloud (SaaS)

Fixed telephone(Phone call, FAX)

MobileRevolution

MobileRevolution

2nd Revolution 2nd

Revolution3rd

Revolution4th

Revolution

IP (Web, E-mail, VoIP)

NEC Confidential

Public Enterprise

Cloud Providers

IT providersWith Private

Cloud infrastructure

Carriers,SaaS providers

and other clouds

Cloud means different focus and segments …

CloudDevelopmentPlatforms &

Hosting providers

Startups

SME

Enterprise

LargeEnterprise

Science

Web 2.0Advertising

funded Services

Consumer

Business Process Outsourcing

Web application hosting IaaS/PaaS SaaS Surge computing Research

NEC Confidential

… Various types of cloud

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CarrierClouds

Public Clouds

PrivateCloud

VirtualPrivateCloud

The Internet

PublicCloud

Secure Link

Inside theEnterprise

NEC Confidential

To achieve breakthrough the Carrier is essential …

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NEC Confidential

Cloud means Business Transformation for SME

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Enterprises are interested in outsourcing an unprofessional work in order to concentrate on their core business. This trend will accelerate by SaaS which

enhances the convenience of the web-based business applications.

Enterprises are interested in outsourcing an unprofessional work in order to concentrate on their core business. This trend will accelerate by SaaS which

enhances the convenience of the web-based business applications.

Business transformation User

Carrier

Hardware(Server)

OSMiddleware

ApplicationSoftware

OSMiddleware

ApplicationSoftware

Ownership/On Premise

Housing/IaaS

OSMiddleware

ApplicationSoftware

Hosting/PaaS

OSMiddleware

ApplicationSoftware

SaaS/ASP

Hardware(Server)

Hardware(Server)

Hardware(Server)

NEC Confidential

Carriers are moving to adapt

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Carrier Availability

Secure, Fast & Guaranteed

Enterprise Flexibility

Internet Scalability

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...and NEC can support them ...

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Virtual PC CenterSolutionDigital Signage

Cloud Platform SuiteServers and Storage

WiMAXSolution

3G/LTE Femtocell

LTE/SAE Solution

Digital HGW FTTx Solution

SaaS

ProgrammableFlow

PASOLINK™

NEC Confidential© NEC Corporation 2009Page 11

... as we are proving it on the field

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Portal Name: APLICATECA (Application Library)

Release Date: July 2009 (2 months Friendly User trial

initially)

Customers Phase 1 : Telefonica SOHO – Fixed

Line/ADSL Business Customers

Customers Phase 2: Movistar Users (20M Mobile

Users)

Customers Phase 3+: Any Spanish user followed by

global rollout

NEC Selected by Telefonica as a Strategic Partner for Cloud Computing