capturing visitors' attention · 1. 75+ million visitors via mobile: 59% desktop: 34% tablet:...
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11 Million
Annual Visitors
$3.3 Billion
Visitor Spending
1.8 MillionTotal Reach
Leisure Visitor Marketing Opportunities 2020/2021
CAPTURING VISITORS' ATTENTION FOR 200 YEARS!
Phi
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Van
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CIRCULATION
350,000 Annual Copies
SPENDING3.3 BILLION
ANNUAL VISITORS11 MILLION
MEMPHIS Visitor Profile
VACATION PLANNING INTERESTS
Live Music
Culinary
Music Heritage
History & The Arts
Outdoors
1. Dallas/Fort Worth
2. Chicago
3. Houston
4. New Orleans
5. Washington D.C.
1. Little Rock, AR
2. Nashville, TN
3. Jackson, TN
4. Tupelo, MS
5. Jonesboro, AR
1. Canada
2. United Kingdom
3. Australia
4. Germany
5. Japan
NationalRegional InternationalTOP MARKETS
Generational Breakdown
36% ages 18-35 44% ages 36-56 20% ages 57+
36%Travel with children
2.7 Days
Average length of stay
67% First-time visitors
Repeat visitors average 5.8 trips every 2 years
Average spent
per party/per night
361
MEMPHIS TOURISM DRIVES VISITORS
$1 MillionPaid Media
TV
Digital TV
Targeted Distribution
Meetings andTravel Trade
Meetings and travel
trade
Online Video,Digital Banners,
Paid Search, Paid Social
Online
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TRAVEL INDUSTRY INSIGHTSTourism is big business to Memphis!
38% of US Travelers Plan to Increase Travel*State of the American Traveler 2017
98 Choose your own adventure: memphistravel.com/sports-outdoors ABOUT THOSE 100+ BBQ JOINTS... memphistravel.com/bbq8 2020 Memphis Map & Tourist Guide 9
WATERMELON & WINGS@ The Beauty Shop
Spicy and sweet, these wings sing with chile, ginger and lime. Enjoy them in the chic salon-turned-restaurant where Priscilla Presley used to have her beehives done.
HOUSE-SMOKED SIGNATURES @ Loflin Yard
Brisket, wings and sausage are house-smoked here, creating mouthwatering entrees, charcuterie plates, tacos and more at this indoor/outdoor hang-out.
BARBECUE BUTTER@ Folk's Folly
This family-owned classic—with its own butcher shop—is where Memphis goes for tender, prime-cut steak. Order yours finished with velvety barbecue butter, naturally.
THE BLUFF CITY @ Phillip Ashley Chocolates At this chocolate boutique, ask for the Bluff City, a confection infused with the smoky, sweet and savory notes of Memphis barbecue—with a striking visual design to match.
CRISPY PIG EARS@ Hog & Hominy by Ticer & Hudman Chefs Andy Ticer and Michael Hudman serve this craveable snack with hot sauce, ranch and celery. Share an order with friends at the duo's casual East Memphis eatery.
friendly COMPETITIONS
CENTRAL BBQThis local pick for best barbecue
sandwich also serves wings six ways, from dry spice to sweet heat.
CHING'S HOT WINGSFind the headquarters for Memphis' signature wing variety, honey gold,
near the University of Memphis.
COZY CORNERA combo plate pairs this institution's
top seller, tender pork ribs, with smoked wings.
D'BO'S WINGS N THINGSWings are cooked to order and served wet or dry. Opt for the
award-winning D'Bo's dry rub.
ELWOOD'S SHACKLet the smokehouse aroma
lead you to the Shaq Attack, a platter sampling brisket to wings.
Yes, Memphis has 100-plus barbecue restaurants. But we have just as many establishments—and one flavorful festival—dedicated to wings. Which one's better? Come and judge for yourself.
SATISFY ALL YOUR BBQ AND WING CRAVINGS: memphistravel.com/wingsvsbbq
WHAT ATTRACTS
COMPETITION COOKERSTO MEMPHIS?
APRIL
WORLD CHAMPIONSHIP HOT WING CONTEST &
FESTIVAL
MAY
WORLD CHAMPIONSHIP BARBECUE COOKING
CONTEST
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CORKY'SBBQ
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TH
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PSO
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Both Worlds
LEONARD'SBBQ
THE BAR-B-QSHOP
THE RENDEZVOUS
Memphis musts
no, the wings!
BEST OF
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KSTHE BBQ
Must be
ONE & ONLY BBQ
ALE
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TOPSBAR-B-Q
WET OR DRY?
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CENTRALBBQ
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COZYCORNER
memphistravel.com/festivals8 Find your favorite Memphis fest:
2020 MAP & TOURIST GUIDE
2020 MAP & TOURIST GUIDE
VIRTUAL GUIDEVISITS: 10,600 PAGE VIEWS: 350,000+memphistravel.com/our-guide-memphis
DISTRIBUTION Direct requests
Visitor Centers & Welcome Centers
International offices (Europe, Japan and Australia)
Hotels, attractions and events
Consumer and trade media
Delegates attending meetings & conventions
RATESfull ...................................................................$5,099
half ...................................................................$3,189
quarter ..........................................................$1,629
photo listing ...............................................$1,019
PREMIUM PLACEMENT
back cover ...................................................$6,119
page 1..............................................................$6,119
2-page spread .........................................$7,649
DID YOU KNOW...State of the American
Traveler research shows print usage is over
49%for planning and booking travel!
CIRCULATION
350,000 Annual Copies
10,600+ VIEWS
SPACE DEADLINE SEPT. 4, 2020
MEMPHIS MAP & TOURIST GUIDEBacked by the powerful marketing of over $1 million in paid media, the Memphis Map & Tourist Guide is the only print call-to-action for Memphis Tourism’s efforts, using inspirational content, photography and travel ideas to influence visitation.
VACATION PLANNING INTERESTS
Live Music
Culinary
Music Heritage
History & The Arts
Outdoors
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59% MOBILE
REACHES
1. 75+MILLION VISITORS
viaMobile: 59%
Desktop: 34%
Tablet: 7%
5 MILLION
PAGE VIEWS
2 MINUTES35 SECONDSAVERAGE TIME
ON SITE
TOP SITE VISITOR MARKETS
66% OUT-OF-STATE
34% IN-STATE
1. Tennessee 2. Texas3. Georgia4. Illinois5. Mississippi6. Arkansas7. New York8. California9. Missouri10. Alabama
30% - ages 18-34
42% - ages 35-54
28% - ages 55+
58% female
42% male
Website Visitor Profile
MEMPHISTRAVEL.COM OFFICIAL WEBSITEWith over 1.75+ million annual visitors, the official Memphis Tourism website is a trusted source for online travel-planning information.
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FORMATTED
REWARDSPartners who also have an ad in the Memphis Map & Tourist Guide will receive a FREE, run-of-site campaign. For the duration of your paid campaign, you can up-to-double your return.
1 FORMATTED RECTANGLE
2 FORMATTED SQUARE*
These formatted, native units respond to each platform and are integrated into the content of each page, driving better engagement and CTR.
*Display ad units are accepted for the square unit upon request.
3 FEATURED BUSINESS LISTING
Partners receive preferred top-tier placement delineated from the free listings with a tinted background and flag, ensuring you are top-of-mind when visitors are looking to convert.
TOTAL IMPRESSIONS CPM RATE REWARDS
50,000 $22 $1,100 a
125,000 $20 $2,500 a
250,000 $18 $4,500 a
Impression volumes are available in between tiers to accommodate any budget.
business listings .............................$750/year
RATES
1
2
FORMATTED
2
1.7+MVISITORS
5MPAGE VIEWS
1
FREE ADVERTISING!
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BANNER ADVERTISING & FEATURED LISTINGSVisitors to MemphisTravel.com viewed over 5 million pages in 2019 while planning their trips. Banner ads allow you to expand your reach and target your audience to showcase your business in a robust way. And with our impression-over-time model, you have guaranteed, flexible and controlled exposure.
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CUSTOM CONTENTEngage qualified visitors on MemphisTravel.com and drive additional search engine organic traffic directly to your site with our custom content-creation program. Our editor will craft a custom article about your business or event, which will remain on the site for one year. You also own this content for distribution on your site, which will continue to drive organic traffic indefinitely.
FEATURED EXPERIENCE CUSTOM CONTENT
500 words of copy crafted with our editor
Photo library (advertiser-provided)
Optional video player
Four customized social media promotions to Memphis Tourism’s audience
Custom articles live for one year
Full ownership of custom article for distribution on your site
DRIVE TRAFFIC TO YOUR SITE!
RATEScustom content ................................ $2,500/year
renewal .................................................... $1,000/year
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DRIVE THIS QUALIFIED AUDIENCE TO YOUR SITE
Partners are showcased in a native format, integrated into the content.
Your buy includes 2 units of copy and photography, attracting attention and driving traffic to your site.
Responsive design allows for seamless access across digital platforms: mobile, tablet and desktop.
MONTHLY eNEWSLETTER FEATURED PARTNERReach an engaged and active travel-planning audience. Every month, subscribers are inspired with rich stories showcasing what to see and do in Memphis.
RATESeNews featured partner ............$750/month
custom email ............................... $2,500/month
45,000+ OPT-INS
15%+ OPEN RATE
eNEWSLETTER REACH ENGAGED AND ACTIVE TRAVEL PLANNERS
CUSTOM EMAIL100% SHARE OF VOICE, DRIVING CLICKS TO YOUR SITE
Reach 45,000+ qualified opt-in subscribers with 100% SOV
Average 14% open rate
Memphis Tourism-branded template
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2020 MAP & TOURIST GUIDE
2020 MAP & TOURIST GUIDE
2020 MAP & TOURIST GUIDE
PROGRAM AT-A-GLANCEREACH OVER 1.8 MILLION QUALIFIED VISITORS THROUGH PRINT, WEB AND EMAIL PROGRAMMING.
MAP & TOURIST GUIDE
350k PRINT
10k+ DIGITAL
1.7M+ VISITORS
LEISURE eNEWSLETTERCUSTOM EMAIL
45k SUBSCRIBERS
To participate, contact
RACHAEL ROOT941.400.6007 | [email protected]
MAP & TOURIST GUIDEPRINT USAGE: 49%Print usage is the highest it’s been in almost 10 years with over 49% of American travelers utilizing print to research and plan.*State of the American Traveler 2017
MEMPHISTRAVEL.COMAll-new responsive site provides visitors a trusted source for inspiration and travel planning, including engaging photography, articles, business listings, maps and events.
Subscribers receive timely travel ideas, itineraries and event promotions crafted to motivate travel.
MEMPHIS TRAVELeNEWSLETTER &CUSTOM EMAIL