car mercial video ad network ppt
TRANSCRIPT
Video Ad Network 2011 Best Video
Optimization Platform
IMPACT OF ONLINE VIDEO
% Video Growth
3
Online Video Ranked Most Useful Ad Format
• Video = Currently 55% of all Internet traffic
• Video = Projected to be 90% all Internet traffic by 2013
• Average consumer watches 45 minutes online video daily
• Video Strategy is standard now like website
Google 2011 Automotive Shopper Study
#1
April 2012 U.S. Online Video Rankings
• Average U.S. consumer watches over 21 hours of online video each month
• Average U.S. consumer watches 299 videos per month
• Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos
• 50% of consumers that watch online video ADS take action after viewing the ADS
• 22% of consumers that saw an online video AD visited the retailer’s website
RE
AC
H
OBJECTIVE
Increase engagement of local
auto buyers within the Video AD
Network’s target audience of
ages18yrs+.
REACH RELEVANCY RESULTS
SOLUTION
Largest aggregator of audience
data for Online Video = greatest
coverage for targeted market &
demographics known against
ages 18yrs+ consumers.
OBJECTIVE
Car-mercial’s ad decisioning
platform ensures campaigns run on
relevant sites and programming.
SOLUTION
Car-mercial has created a
customized site list to ensure
messaging is delivered in
contextually relevant environments
for the ages 18yrs+ target audience
& market area.
OBJECTIVE
Ensure optimization against key
performance metrics (CTR and
Completion Rate) with target
audience.
SOLUTION
Car-mercial will deliver robust
analytics and optimization
throughout the campaign in an
effort to maximize reach and
achieve key targeted campaign
objectives.
Strategic Approach
Car-mercial focuses on in-stream online video advertising
across high quality, professionally produced publishers. In-
stream video ads are displayed in sequence before or during
the video content being consumed by the users.
Standard video length is up to :30 seconds, custom lengths
available upon request. Pricing is based on inventory and
demographic factors which vary per market & availability.
In-stream Video Ads :15 - :30 Seconds in Length
Creative Units: In-Stream Video Ads
• Geo target to local car buyers on the largest
online video ad network in the U.S.
• Build brand awareness and purchase intent
within specific DMA’s.
• Drive site traffic with professionally produced, high quality,
targeted-TV style placed pre-roll video ads on highly visited
websites.
• Advanced targeting capabilities available - behavioral,
retargeting, Geo, search, zip code, …etc.)
Drive Awareness
Generate awareness among males 25-54 within specific zip codes and increase sales. Generate awareness among males 25-54 within specific zip codes and increase sales. Videos played on 40+ Websites / San Antonio Market / 30 Days / Men & Women 18+ Years Old
3,716 Direct clicks to the Gunn Nissan
website = 1.18% click rate
Video Ad plays against target DMA
313,799 82% Completion rate - watched full video Ad
Case Study - Gunn Nissan
PLAN SUMMARY: SAN ANTONIO GUNN NISSAN- CASE STUDY SAMPLE REPORT
FLIGHT
IMPRESSIONS
Start Date:
End Date:
Elapsed Days:
Days Remaining:
Contracted Imps
Delivered Imps
04/01/2012
04/30/2012
30
0
313,480
313,799
PLAN METRICS Broadband Video Universe: 178,935,896
REACH/FREQUENCY
CAMPAIGN OBJECTIVES
Undup. Reach
Avg Frequency
GRPs
CTR
Completion %
Completed %
79,601 3.93 0.18 1.18% 82% 75%
CAMPAIGN DELIVERY ANALYSIS
IMPS DELIVERED
UNDUPLICATED REACH
AVE
FREQUENCY
GRPS
CTR
GUNN NISSAN : A18+ San Antonio 313,799 79,601 3.94 0.18 1.18%
Plan Total: 313,799 79,601 3.94 0.18 1.18%
CAMPAIGN QUARTILE ANALYSIS
TOTAL CLICKS:
3,716
25% COMP
50% COMP
75% COMP
COMPLETED %
COMPLETES
COMPLETION %
GUNN NISSAN: A18+ San Antonio 91% 84% 79% 75% 234,058 82%
Total: 91% 84% 79% 75% 234,058 82%
Automotive Home & Garden
Autoblog DIY
AutoTrader.coma Movies
Cars.com Metacafe Movies
Kelley Blue Book Screen Media US
Motor Trend Music
SIM Automotive Blastro
Business & Finance CBS MUSIC
Business Insider last.fm
Ooyala Premium Publishers News & Information
Wall Street Journal Cox Digital Solutions
Entertainment Mail Online
33Universal Politico
Blinkx Other
Blue Wave Mobile Genesis Media
Collider Media Portal
Sony Crackle AOL Video Network
Craveonline Google - Adx
Crunchy Roll Microsoft Network
Discovery Yahoo
E! Online Sports
Gorilla Nation Media Network Auditude MLB TV (Live)
Mevio.com Passback Bicycling.com
Mypod Studios Fuel TV
Redux - Online Metacafe Sports
Rev New Media Technology
Videojug IDG Tech
Gaming Women
Accedo Gaming CTV Meredith Video
Blastro Networks Oprah
Facebook App - MindJolt US
**Site list subject to change per market or campaign
criteria**
SAMPLE SITE LIST
Questions?
By
AJ LeBlanc
Managing Partner
561-319-3227
Thank You
CONFIDENTIAL - FOR VOLKSWAGEN USE
ONLY