cara s. kaufman, managing partner, kaufman wills fusting & company, llc e p ublishing a frican j...

Cara S. Kaufman, Managing Partner, Kaufman Wills Fusting & Company, LLC

EPUBLISHINGAFRICAN JOURNALS PARTNERSHIP PROJECT, 2013

2 OVERVIEW

Journal website fundamentals

Building blocks

Essential elements

Text and graphics rendering

Evaluation of AJPP journal sites

Usage building and reporting

Forward focus

AJPP 2013KAUFMAN WILLS FUSTING

JOURNAL WEBSITE FUNDAMENTALS

AJPP 2013KAUFMAN WILLS FUSTING 3

KAUFMAN WILLS FUSTING

4 WEBSITE PLATFORM

Title Platform

African Hlth Sci AJOL on OJS

Ethiopian J Hlth Sci

Jimma U

Ghana Med J AJOL on OJS

Malawi Med J Timve Media Group

Mali Medical EHP/NLM and OJS

Med J Zambia AJOL on OJS

Sierra Leone J Biomed Res AJOL on OJS

Annales Africaines de Médecine

WHO

AJPP 2013

BUILDING BLOCKS

Visual design

User navigation

Functional specifications

Content requirements

Site objectives

User needs

5


ESSENTIAL ELEMENTS

Search/advanced search Browse current issue/archives About the journal Information for…

Authors/submit manuscript Subscribers/funders Advertisers Media

Alerts Contact/“Follow us”/Feedback Register/subscribe/login Terms of use

Access Privacy Rights and permissions

Home page

links


6

Administrator

Aren't all of these journals open access?


7ABOUT THE

JOURNAL

Mission

Audience

Impact Factor

Indexing & abstracting

Editors/editorial board

Publisher/staff

ISSN/eISSN

AJPP 2013

Administrator

I think that these journals do not have traditional "publishers" - they have other journal staff.


8CONTENT

RENDERING

Advantages of HTML

Natural language of Web; easy for computer to read; loads quickly

No need to download Adobe or large article files

Easier hyperlinking and searching

Using XML to render HTML allows for even better searching, navigation, and can be repurposed for PMC for example

Advantages of PDF

Reader comfort, as identical to print; retains formatting and pagination

Easier, fewer pages to print

PDFs can be made searchable; meta data can be digitized

If producing print, no other output needed

But added expense if not printing

AJPP 2013


9 CROSSREF

Not-for-profit network founded on publisher collaboration, with mandate to make reference linking throughout online scholarly literature efficient and reliable.

Infrastructure for linking citations across publishers, and only full-scale implementation of Digital Object Identifier (or DOI) System to date.

Unique alphanumeric string assigned to a digital object – ejournal article or book chapter.

In CrossRef system, each DOI is associated with set of basic metadata and URL pointer to full text, so that it uniquely identifies content item and provides persistent link to its location on Internet.

Online ahead of print and continuous online publication

Carol Anne

Meyer

Business

Development

and Marketing

CrossRef

50 Salem

Street

Lynnfield, MA

01940 USA

781 629 9782

skype:

carolmeyer

www.crossref.or

gAJPP 2013

http://www.crossref.org/

http://www.crossref.org/

EVALUATION OF AJPP JOURNAL WEBSITES


PRIMARY FEATURES AND FUNCTIONALITY


11

Features AHS EJHS GMJ MMJ MM MJZ JBR AFD

Journal rendering PDF PDF PDF HTML? PDF PDF PDF n/a

Citation data Yes No Yes No Yes Yes Yes Yes

DOI No No No No No No No No

Browsing Yes Yes Yes Ltd Yes Ltd Yes Ltd

Search Quick Advanced

SimpleQuick

AdvancedSimple No

QuickAdvanced

Quick Advanced

Mid-level

Info on journal Yes Yes Yes Yes Broken

links Yes Yes No

SECONDARY FEATURES AND FUNCTIONALITY


12

Features AHS EJH GMJ MMJ MM MJZ JBR AFD

E-Alerts Yes X

Post pub comments X

Topical collections

Cross-journal linking (Cross Ref)

Cross-journal searching AJOL AJOL AJOL AJOL AJOL Ltd

RSS feed X

Access/ecommerce OA OA OA OA OA OA OA OA

13NEWER FEATURES AND

FUNCTIONALITY


Features AHS EJH GMJ MMJ MM MJZ JBR AFD

Multimedia PodcastsWebinar

s

Mobile applications

Social collaboration

Facebook

Twitter Forum

Facebook

Blog

Facebook


14AFRICAN HEALTH

SCIENCES

Improved

navigation ( but

why still link to

old site?)

Advanced

search added

but no direct

return to

journal site

Continuous

online

publication

DOI

List where

indexed (update

link on DOAJ to

new site) AJPP 2013

Highlight new Impact Factor


15

Other/older home page

ETHIOPIAN JOURNAL OF HEALTH SCIENCES

Better focus on

important

content

Collate archives

with past issues

Continuous

online

publication

DOI

List where

indexed

Add advanced

search

Search powered

by Sphider

Facebook

Twitter

Subscribe to?


16


17

Navigation elements on internal page fit for home page

GHANA MEDICAL JOURNAL

Google

search should

point to this

site (not page

on next slide)

Remove

“other” site

Add to DOAJ

Plus changes

recommende

d for other

AJOL journals


18


19

G O O G LE S EA R CH PO I N T S T O T HI S PA G E


20

LINK FROM AJOL TO THIS “OTHER” SITE

MALAWI MEDICAL JOURNAL

Move

important

links to top of

screen (see

next slide)

Add link to

current issue

Continuous

online pub

DOI

HTML?

Need advanced

search AJPP 2013KAUFMAN WILLS FUSTING

21


22

BOTTOM OF CURRENT HOME PAGE


23

2011 HOME PAGE

MAJOR UPGRADES MADE

MALI MÉDICAL

Moving to OJS

Current and

archive issue

links broken

(go to EHP

page), but

article links

work

Add search

box

Describe OA

(same needed

for other

AJPP

journals)


24


25

BROKEN LINK

MEDICAL JOURNAL OF ZAMBIA

Newly on

AJOL (redirect

from old site,

see next slide)

Significant

upgrade (see

2 slides from

this one)

Same

comments as

for other

AJOL journals


26

MEDICAL JOURNAL OF ZAMBIA

Need to

update link

to new home

page

http://www.m

jz.co.zm/


27

http://www.mjz.co.zm/

http://www.mjz.co.zm/


28

2011 SITE

SIERRA LEONE J BIOMED RES

Same

comments as

other

journals on

AJOL


29


30

Further information link broken

ANNALES AFRICAINES DE MÉDECINE


31

ANNALES AFRICAINES DE MÉDECINE


32

From About the Journal link

From Access journal website link


33

From Articles in African Index Medicus link

34

USAGE BUILDING AND REPORTING

Capabilities

Core metrics

Improving

usageAJPP 2013KAUFMAN WILLS FUSTING


35TECHNIQUES TO BUILD

USAGE

Fully indexed by Google, Google Scholar, PubMed, PubMed Central, DOAJ, Yahoo!, Bing

Link building (journal website, CrossRef, PubMed)

Librarian training /author workshops

Table of contents e-alerts

From the Editor email blasts

Discussion forums/blogs

“Also read” type features

“Most read” type features

Social media presence (Facebook, Twitter)

Email campaigns

Promoting free access to most- read articles or a selection of articles that best represent journal’s scope

Dynamic topic-based collections and email promotional campaigns.

Quarterly email of top-downloaded articles.

Annual email to authors of top-cited articles, thanking them for contribution sand encouraging future submissions

AJPP 2013

36REPORTING

CAPABILITIES


Reporting AHS EJH GMJ MMJ MM MJZ JBR AFD

Google Analytics X X X X X


37 CORE USAGE METRICSTrend data Measure

Visits Number interacting with site

Pageviews Number of pages viewed

Pages/visit Stickiness of site

Bounce rate Landed, no clicks

Suggested set of usage statistics to track (monthly, by issue, or at least annually)

FREE Google Analytics with video tutorials

Traffic sources

Examples Measure

Direct URL, bookmark Awareness

Referring sites Links, affiliated sites

Connectedness

Search engines Google, Yahoo, MSN

SEO

Content Measure

Top pages viewed Types of content of interest

Top articles Topics of interest

GOOGLE ANALYTICS


38

http://www.youtube.com/googleanalytics?hl=en


39SEARCH ENGINE

OPTIMIZATION (SEO)

Keywords

Metatags

Content

Backlinks

Social media

Product images

Google SEO Starter Guide

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

AJPP 2013

FUTURE FOCUS



41 FUTURE FOCUS

DOI

Linking

Aggregators

Ovid

DOAJ

EBSCO

Digitize content

Semantic tagging

Mobile optimization

Author rights

AJPP 2013

42

Thank you!

Cara S. Kaufman Partner Kaufman Wills Fusting & Company

1010 S Streeper St Baltimore MD 21224 USA

443 869 2432 phone

[email protected]


mailto:[email protected]



cara s. kaufman, managing partner, kaufman wills fusting & company, llc e p ublishing a frican j...

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