November 15, 2011

Carbon Cultures(Formerly known as C6 Systems)

Jenny Knoth

Dan Schwartz

Jeff Canin

A team from the University of Washington

Partnering Hypotheses: We needPartnering Hypotheses: We need

- High credibility soil scientists/horticulturistsNot really a hypothesis: Over and over, customers wanted data and education, so we are taking action

- Landowners that supply low-cost or no-cost slash

Not really a hypothesis, but where to start?1. Now at UW Pack Forest to work out big bugs…2. Tribes are research tolerant and great partners.2. Nature Conservancy Eastern WA/Tapash Collaborative is research tolerant and a serious eco-brand name3. Commercial landowners are complicated for “experiments”

- Biochar consumers • 1MM tons of char goes into charcoal for grilling each year• Compost and mulch producers as distribution channels

Landowners-Wood waste generators

Biochar user-Industrial

Biochar user –Gardening &

Landscape Design

The Business Model Canvas

Distribution

C - SequestrationR.E.Credits

Landowners

Blanket sale/Franchise

Waste Removal

Air QualityImprovement

IP &Know How

Distributors

Personal Assistance

Sale of Biochar

Wholesale

Retail

Franchise

Service For Waste Removal

Reduce Run Off

Increased SoilProductivity with

Lower inputs

Crew Training

Secure feedstock

EducationMarketing

RelationshipsWith

Landowners

Blanket Manufacturer

FieldOperation

CapitalFixed costs

WA DNR

Biochar user -Agricultural

BiocharAdvocates

People

BiomassContractors

Partnership Explorations

November 15, 2011

Carbon Cultures(Formerly known as C6 Systems)

Jenny Knoth

Dan Schwartz

Jeff Canin

A team from the University of Washington

Soil Scientist & Demo at Center Soil Scientist & Demo at Center for Urban Horticulture (CUH)for Urban Horticulture (CUH)

Prof. Robert Harrison, UW

Ph.D. in Soil Chemistry, Auburn U.Fellow of Soil Science Society of America

• C.U.H. is cited by many locals as the place for quality info• Rob is requesting signage for public viewing of demo plots

Risk: Very Low Why he partners: Biochar is hot research

November 15, 2011

Carbon Cultures(Formerly known as C6 Systems)

Jenny Knoth

Dan Schwartz

Jeff Canin

A team from the University of Washington

Landowners – UW Pack ForestLandowners – UW Pack Forest

“Blanket” Prototype v. 4.1

0.75 green tons of wood

Picture from 11/13/2011

Risk: Damned rain!!

Dan’s daughter starting it

November 15, 2011

Carbon Cultures(Formerly known as C6 Systems)

Jenny Knoth

Dan Schwartz

Jeff Canin

A team from the University of Washington

Landowners – Tribes Landowners – Tribes

• Frequent research partners (see recent letter)• Eastside tribes are drier…need our innovation more• Partnership Challenge: Distance

Risk: Modest (IP) Why they partner: They want this

November 15, 2011

Carbon Cultures(Formerly known as C6 Systems)

Jenny Knoth

Dan Schwartz

Jeff Canin

A team from the University of Washington

Landowners – TNCLandowners – TNC

• Keen to be research partners (see recent letter)• Challenge: Distance• Benefit: Trusted 3rd party, great eco-brand name

Risk: Moderate (our rep) Why partner: They want it

November 15, 2011

Carbon Cultures(Formerly known as C6 Systems)

Jenny Knoth

Dan Schwartz

Jeff Canin

A team from the University of Washington

Biochar Consumers - Errol’s ideaBiochar Consumers - Errol’s idea

Talked with Prez Jim Allen

Royal Oak produces ~200,000 tons of chareach year, rarely buys char.

Implied it costs him about $250/ton to produce biochar.

Skeptical he would buy it for $150/ton…need to protect brand.

Knew about biochar, but had no interest establishing a new market outside their core competency.

Landowners-Wood waste generators

Biochar user-Industrial

Biochar user -Retail Gardening

Landscape Designer

The Business Model Canvas

Distribution

C - SequestrationR.E.Credits

Landowners

Blanket sale/Franchise

Waste Removal

Air QualityImprovement

IP &Know How

Distributors

Personal Assistance

Sale of Biochar

Wholesale

Retail

Franchise

Service For Waste Removal

Reduce Run Off

Increased SoilProductivity with

Lower inputs

Crew Training

Secure feedstock

EducationMarketing

RelationshipsWith

Landowners

Blanket Manufacturer

FieldOperation

CapitalFixed costs

New Knowledge, New Canvas

WA DNR

Biochar user -Agricultural

BiocharAdvocates

People

BiomassContractors

Education

Still working on distributors...

Cedar Grove Compost – Trying to break the ice

SunGro – big soil amendment company, local

Rainier Wood Recyclers – waiting on call back