www.DecoratingDen.com

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Are you a creative

entrepreneur— seeking

a dynamic and fulfilling

future career?

Hit your space bar to

advance presentation…

What is your passion? Is it beautiful homes?

Sumptuous fabrics? Breathtaking colors? Do you

long for creative challenges? Personal freedom?

Satisfying work that grows the equity in your

future? If these things speak to you, we would

like you to speak with us!

INTERIORS by Decorating Den is the world’s premier franchisor of independently owned interior decorating businesses. We offer you the opportunity to work in a highly creative environment while doing something you truly enjoy – making homes more beautiful every day!

In fact, our business owners rank personal enjoyment as a major benefit of INTERIORS by Decorating Den. They love the stimulating challenges and the constant variety that interior decorating offers. They enjoy the flexibility and independence of running their own businesses. And they love the quality of life that comes from living their dreams in a dynamic industry.

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“I have the passion, but I

was stuck selling in retail

boutiques until I found

Decorating Den 14 years

ago! It’s made my

career, and I can still

manage quality time with

my daughter.”

Gina Lopez, Decorator

“I love creating

custom designs for

my clients. And

they love it, too!”

--Gina Lopez

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Since 1969, INTERIORS by Decorating Den has grown to

become the world's premier interior decorating franchisor,

and a leader in the home furnishings industry. What's the

reason for this growth? We offer a unique concept that meets

the needs both of our franchise owners and of their decorating

clients–professional in-home consultations and an incredible

selection of interior furnishings.

Our professionals have access to samples from top

manufacturers--many to-the-trade-only. Using these samples,

they present their custom designs and product suggestions in

the comfort of the client’s home. The in-home sales concept

gives our professionals the ability to sell an extensive

selection of home furnishings without the restrictions and

expense of a retail location. It offers clients, many of whom

are busy two-career couples, the time-saving convenience of

decision-making in their own homes, assuring proper scale,

color, and balance—often impossible to achieve in a large

retail store.

The Dream Room

competition and the

resulting portfolio of

our work has been

incredibly important to

our business for the past

13 years!”

Barbara Elliott &

Jennifer Ward-Woods

Stone Mnt., Georgia

Train ing and E ducationTrain ing and E ducationTrain ing and E ducationTrain ing and E ducation

Do you have a "natural flair" for color and design; space and scale? Do friends and family ask you

for your decorating advice? INTERIORS by Decorating Den can enhance your abilities by

providing the knowledge and skills required for an exciting decorating business of your own!

Then, new business owners

attend our Professional

Decorating and Sales School,

a comprehensive two-week

classroom training session,

conducted at our corporate

headquarters in Easton, MD.

In addition, advanced training

is available to all franchisees

at our annual conferences and

national training events, as

well as online, from home or

office. Our business owners

are always prepared with the

latest products and current

design knowledge to bring to

their clients.

“The education and

support has been

invaluable.With so many

venues available it’s hard

to miss an opportunity for

training and development.

With instruction by so

many wonderful experts, it

really keeps me on the

cutting edge of my

business.”

Leanne Robinson

Canton, Georgia

Our training program is widely recognized as one of the best available for interior decorators. Training begins with

a home study preparation program to introduce the basics of interior design principles, home furnishings, product

knowledge, sales and marketing strategies, and business management skills.

M erchandisingM erchandisingM erchandisingM erchandising

INTERIORS by Decorating Den offers a

floor-to-ceiling selection of quality products—

custom window treatments, furniture, wall and

floor coverings, bed coverings, lighting, and

accessories—by partnering with more than 130

of the top manufacturers in home furnishings,

such as Hekman, Kravet, Taylor-King and

Nourisan Rugs. As a business owner, this

extensive product selection gives you abundant

resources for any client, regardless of their

decorating project, lifestyle or budget.

Our business owners also enjoy the direct

buying power of the INTERIORS by Decorating

Den network and have access to suppliers not

readily available to an independent decorator,

usually at far better discounts.

• Exclusive Preferred Supplier Programs

• Automatic set-up of supplier accounts

• Annual suppliers market at our Conference

• Product guarantees; no inventory required

• ‘Winners’ Circle’ incentive programs

• Training events at Highpoint, NC

Other merchandising

benefits for our

franchisees include:

A dvertising and Public R elationsA dvertising and Public R elationsA dvertising and Public R elationsA dvertising and Public R elations

Through our exclusive ‘Sync-interactive’ program, business

owners access, customize and order all of their local marketing

materials on-line. Advertisements are updated monthly,

including local newspaper ads and direct mail pieces targeted to

prime customers in your exclusive marketing territory. Owners

also benefit from our national advertising program including

television commercials, print ads, Internet campaigns, and

articles in popular publications such as:

Our public relations department builds national brand awareness

through the publication of feature stories and articles about

INTERIORS by Decorating Den. For example, our annual

Dream Room design competition is regularly featured in major

home and decorating magazines, and photos of our business

owners' work have been seen by millions of viewers worldwide

on HGTV and other cable television programs.

• Better Homes & Gardens

• ‘O’ at Home

• Metropolitan Home

• Traditional Home

• Southern Living

• House Beautiful

“One of the benefits is having

affordable access to professional

advertising and marketing

materials. It’s a huge advantage

over independent designers who

don’t have this level of support

Angela Palmer

Sandy Springs, Georgia

TechnologyTechnologyTechnologyTechnology

INTERIORS by Decorating Den uses the latest technology to

help our business owners streamline business functions, generate

preferred sales leads, communicate efficiently within the

organization, and keep up on all the current design trends. The result

is more time for client consultations, design and sales!

Our intranet system, DecoNet, also supports our client management,

accounting and business management tools, and on-line links to our

suppliers.

Instant Communication…

Provides Instant Solutions.

In addition to these systems used within the INTERIORS by

Decorating Den organization, we also offer technological resources

to the general public. Our website, www.DecoratingDen.com features

popular items such as reports on decorating trends, color forecasts,

and dramatic room makeovers for every room of the home. We

utilize sophisticated search engine tools to direct homeowners to our

website for information and sales leads.

Best of all, prospective clients can request appointments on-line,

and the lead goes directly to the appropriate IDD decorator!

“Our growing technology tools

not only make me more efficient

in running my business but

generate leads through our

national web site as well.

Terri Ervin

Georgia Franchisee

R eady to pursue your passion?R eady to pursue your passion?R eady to pursue your passion?R eady to pursue your passion?

Do you love to decorate?

Do you want to own your own business?

Do you value extensive support, training, and

teamwork to help meet your goals?

If you answered “yes” to these questions, a

INTERIORS by Decorating Den franchise may

be the perfect business opportunity for you.

To follow your dream and further explore this

exciting opportunity, register today online at

www.decoratingden.com or contact your Georgia

INTERIORS by Decorating Den representative.

You’ll never know until you ask!

As an professional franchise owner with

INTERIORS by Decorating Den, you are

in business for yourself, not by yourself!

www.decoratingden.com

Regional Directors:

Allen Hugo &

Terri Ervin

AHugo2100@aol.com

770.995.0877

“We look forward to speaking with you soon.”

World Headquarters

Decorating Den Systems, Inc.

8659 Commerce Drive

Easton, Maryland 21601

Toll free from U.S. and Canada 1-800-DEC-DENS (1-800-332-3367)

Email: decden@decoratingden.com

www.DecoratingDen.comThe information provided herein is in summary form and is not intended as an offer to sell, or the

solicitation of any offer to buy a franchise. It is intended for information purposes and full details

are in the Franchise Disclosure Document (FDD).

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