career fairs - june 2017 - białystok - karierait
TRANSCRIPT
What is Sitecore and why it is worth to develop your career with it?
KARIERA IT | BIAŁYSTOK
Hello!
- Software Developer since 2007
- Sitecore Developer since 2013
- Sitecore Community Poland
- Software Engineer at Softserve
- 1 of 4 Sitecore MVP’s in Poland
Presentation will be interesting for
- Marketers
- Software Developers C#/.Net
For the beginning
In Białystok we have at least four companies delivering Sitecore solutions.
We have here also the biggest community of Sitecore developers in Poland.
What is Sitecore?
Enterprise Content Management System
Wikipedia says:
Enterprise Content Management (ECM) is the strategies, methods, and tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM covers the management of information within the entire scope of an enterprise whether that information is in the form of a paper document, an electronic file, a database print stream, or even an email.
Why companies buy Sitecore?
- One tool with many features inside (single tech stack)
- Omnichannel (including IoT)
- Experience automation (can be powered with AI)
- Digital maturity
Sitecore Omnichannel
Sitecore Digital Maturity
Sitecore it is not just a software
- Engage more and widen the range
- Use all available channels
- Know better your clients and give them what they want
How Sitecore helps us ?
Personalization
Align your message to the concrete client or segment in all available channels.
We can differentiate content depends on:- age and sex- history of purchase- localization
And more:- weather- whatever we want
Rules Engine
Engagement Plans
Mechanism of Engagement Plans lets us to trigger actions in reaction to events (clients actions). For instance:
- we can send email after we will notice that client dropped the basket- we can send welcome email after cliet’s registration - any other action
Engagement Plan Example
Sitecore Experience Database (xDB)
It is database which stores, aggregates and provides all available information about our clients
The most popular Sitecore modules
Web Forms For Marketers (WFFM)
Mechanism which lets for marketers to create forms when and how they want.
They can define:
- Fields
- Views
- Actions triggered after form submission
Email Experience Manager (EXM)
Mechanism for mass mailing.
We can define:
- Contacts lists
- Various types of messages
- Messages can be personalized
- Engagement plans
Inspiration between marketing and technology
Robbie the Sitecore robot
Why Sitecore is also cool choice for Software Developers?
Scalability
More scalability
- Almost unlimited configuration options
- Software aligns to our needs
- Fun during CI configuration
Extensibility
- Pipelines & Events
- Advanced provided by Sitecore Modules like Sitecore Commerce
- Great number of various extensions and modules provided by Community
- Sitecore Rocks
Sitecore Community!
- Sitecore Community Poland
- Slack
- Sitecore Community Forum
- Sitecore Stack Exchange
What makes that job of Sitecore Developer is more interesting than job of standard .Net Developer?
Who are you? You are the winner!
Travels
It is easy to find interesting work
Money
Q & A
