Career Opportunities in Marketing Automation

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ongratula�ons on downloading your FREE Career Opportuni�es in Marke�ng C Top Automa�on. You have taken the first step to know about present opportuni�es and Job profiles in Marke�ng Automa�o. If you have any ques�on while going

through this guide please feel to contact.

Marke�ng automa�on has become a burning topic among digital marketers because more and more top-performing companies are adop�ng it at an incredible rate. According to Sirius Decision’s B-to-B marke�ng automa�on study, “Nearly 11 �mes more B2B organiza�ons using marke�ng automa�on now than in 2011.”

Rakesh Gandla

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here are 250+ marke�ng automa�on so�ware pla�orms available in the market and Tnearly 25% of Fortune 500 B2B companies have already adopted it. So, it isn't a new concept. But Marke�ng Automa�on is o�en overlooked by marketers. However, it can’t

be ignored now par�cularly in the year of 2015, when the industry is expected to grow about 50%.

The growth of this industry is beyond expecta�ons because many email service providers are re-posi�oning themselves as marke�ng automa�on so�ware while majority of CRM pla�orms have already included it as a feature. So, this is clear indica�on of great opportuni�es lying begging in this sector.

In addi�on, implementa�on of marke�ng automa�on solu�ons in majority of large companies has taken place in the past 2-3 years. And the industry is already facing difficulty in hiring experienced and skilled experts to develop, execute and manage campaigns. As of now, many companies have open posi�ons available for skilled and trained marke�ng automa�on experts.

So, this is a perfect opportunity for you as a fresh graduate or professional already working in the sales or marke�ng field to leverage this new job scope and jumpstart your career in an exci�ng field.

Following are the typical job roles in the area of Marke�ng Automa�on:

Ÿ Marke�ng Automa�on ManagerŸ Digital Campaign ManagerŸ Lead Nurture ManagerŸ Marke�ng Automa�on SpecialistŸ Marke�ng Opera�ons AnalystŸ Demand Genera�on ManagerŸ Marke�ng Automa�on AnalystŸ Email Marke�ng AssociateŸ Marke�ng AssociateŸ Digital Marke�ng CoordinatorŸ Digital Marke�ng AnalystŸ Email Marke�ng ManagerŸ Global Digital Campaign ManagerŸ Marke�ng Program ManagerŸ Lead ConsultantŸ Engagement ManagerŸ

Marke�ng Automa�on/CRM ConsultantThis is not a complete list of marke�ng automa�on job roles but many job roles have been covered. However, students have the opportunity to master popular marke�ng automa�on so�ware like Marketo, Act-On, HubSpot, Pardot, Oracle Eloqua, Salesfusion, OutMarket, ONTRAPORT, LeadSquared, etc. and become

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1. Marketo

2. Act-On

3. HubSpot

4. Pardot

5. SalesFusion

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6. OutMarket

7. OntraPort

8. LeadSquare

So, there is a wide scope in Marketing Automation sector for both students and working professionals. Some of the key skills recruiter’s look into desirable candidate other than strong understanding of marketing and sales are:

Ÿ AnalyticalŸ CommunicationŸ Problem SolvingŸ CreativityŸ Data AnalysisŸ Tech-SavvyŸ CollaboratorŸ Good WriterŸ Hardworking Many recruiters prefer candidates, who have a good understanding of overall aspects of digital marketing.

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