DIGITAL MARKETING

“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.

HISTORY OF DM

Why Digital Marketing?

With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations.

Digital Marketing vs Traditional Marketing

Traditional Marketing

•Proven techniques with high success rates.•Metrics for measuring

success.•Long standing initiatives

that the public can understand.

Digital Marketing

•Cost efficient methods of marketing.•Outstanding audience reach.•Allows direct response from intended audience.

COMPONENTS

• Website design (user experience)

• Search engine optimization (SEO)

• Pay per click (PPC)

• Social media marketing (SMM)

• Email marketing

• Display advertising (banner ads)

• Affiliate marketing

• Content marketing

• Online reputation management (ORM)

OBJECTIVE

•Grow your sales online (Sell)•Serve and add value to consumers online (Serve)•Speak and get closer to consumers online (Speak)•Save cost online (Save)•Sizzle and extend your brand online (Sizzle)

GOAL

•Transform leads to customers.

•Escalate Loan to Value Ratio.

•Retrieve the customers.

FORMULA

KEY STRATEGY

•Website design.

•Search engine optimization.

•Analytics and Reporting.

•Right Integration.

•Social media.

An Overview

SKILLS

BENEFITS

•Scaling down of marketing costs.

•Establishing brand reputation.

•Sharing of content effortlessly.

•Amicable interaction with the customers.

•Enhanced marketing efficiency.

•Supervision of advertising campaigns.

CAREER OPPORTUNITIES

GROWTH

Current International Market

•Quick implementation.

•Instant messaging.

•Faster communications.

•More effective tools to analyze business.

•Easy to reach millions.

FUTURE SCOPE

LIMITATIONS

•Security.

•Delivery times.

•Cost implications.

•Information overload.

•Access to technology.

CONCLUSION

Digital Marketing is way better than the traditional ones. We no

longer have to peek a boo in the market for that perfect choice.

We can customise and lend a helping hand in the production of

our own products. Digital Marketing has helped evolve umpteen

companies without putting a strenuous burden on the

resources. Digital Marketing rules the present and future to

come along!

THANK YOU..!