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Embedded Credit – Content Standards and Objectives Alignment Template

Marketing Essentials 0422Marketing Applications 0425Business and Marketing Essentials 1439Hospitality and Tourism Marketing 0437

Teachers and Administrators who completed the template: Heidi Cole and Neil Byrge

Recommendation that embedded credit be awarded: Yes No □ Provide rationale for decision:

The Marketing Management Cluster of BM.31, BM.32, and BM.33 are included throughout all four courses which pertain to literacy standards.

BM.31 Students will demonstrate knowledge of literacy and numeracy skills required to solve complex problems, real-world problems associated with their career/technical content area, and improve their thinking and reasoning skills

BM.32 Students will utilize a variety of technical sources (e.g. Internet, manuals, journals, directions, reports, etc.) to complete career/technical assignments and projects

BM.33 Students will demonstrate writing skills required to complete career/technical assignments and projects.Embedded Credit Course Standards and Objectives

(Transition English Language Arts for Seniors)

Alignment to Host Course Standards and Objectives

Content Alignment How Standards and/or objectives that do not have strong alignment

will be delivered

Strong Alignment

Moderate Alignment

Weak or No

AlignmentELA.T.1 Cite strong and thorough textual evidence to support analysis of what the literary text says explicitly as well as inferences drawn from the text, including determining where the literary text leaves matters uncertain.

0422 Marketing EssentialsCM:001 Explain the nature and scope of channel management

CM:002 Explain the relationship between customer service and channel management

XStudents utilize various texts both print and online. Incorporation of Shakespeare to meet the standard.Students use analogies, short stories, fables, and case studies to meet the

CM:004 Describe the use of technology in the channel management function

CM:005 Explain legal considerations in channel management

CM:006 Describe ethical considerations in channel management

CR:004 Demonstrate a customer-service mindset

CR:007 Interpret business policies to customers/clients

IM:025 Explain the role of ethics in marketing-information management

IM:281 Describe options businesses use to obtain marketing-research data

IM:284 Describe methods used to design marketing research studies

MK:001 Explain marketing and its importance in a global economy

MK:002 Describe marketing functions and related activities

MP:001 Explain the concept of marketing strategies

MP:003 Explain the concept of market and market identification

standard. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain [Sampling of books that may be utilized]

PD:024 (CS) Explain employment opportunities in marketing

PI:002 Explain factors affecting pricing decisions

PI:015 Describe the role of business ethics in pricing

PI:017 Explain legal considerations for pricing

PM:040 Explain business ethics in product/service management

PM:206 Explain the nature of corporate branding

PR:007 Explain types of advertising media

PR:099 Describe the use of business ethics in promotion

PR:100 Describe the use of technology in the promotion function

SE:048 Explain the selling process

0425 Marketing Applications:CR:017 Explain the role of ethics in customer relationship management

EC:015 Explain the concept of organized labor and business

EC:016 Explain the nature of global trade

EC:018 Determine the impact of business cycles on business activities

EC:083 Describe the economic impact of inflation on business

EI:038 Explain ethical considerations in providing information

MK:005 Explain legal considerations and channel management

PM:207 Describe factors used by businesses to position corporate brands

0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning

0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry

1439 Business & Marketing Essentials:EC:008 Determine the relationship between government and business

EC:070 Explain the role of business in society

PD:021 Explain the rights of workers

SM:001 Explain the concept of management

ELA.T.2 Determine two or more themes or central ideas of a literary text and analyze their development over the course of the text, including how they interact and build on one another to produce a complex account; provide an objective summary of the literary text.

0422 Marketing Essentials:CM:002 Explain the relationship between customer service and channel management




CR:005 Reinforce service orientation through communication


CR:016 Discuss the nature of customer relationship management

CR:019 Adapt communication to the cultural and social differences among clients

XStudents utilize various works of Shakespeare to plan Shakespeare Festival/Amusement Park project. Studentsl use analogies, short stories, fables and case studies to meet the standard. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain [Sampling of books that may be utilized]



IM:282 Discuss the nature of marketing research problems/issues






PD:024 Explain employment opportunities in marketing





PR:252 Identify types of public relations activities




EC:070 Explain the role of business in societyEC:104 Discuss the global environment in which businesses operate


PD:013 Assess personal interests and skills needed for success in business



ELA.T.3 Analyze the impact of the author's choices regarding how to develop and relate elements of a story or drama (e.g., where a story is set, how the action is ordered, and how the characters are introduced and developed).

0422 Marketing Essentials:CM:005 Explain legal considerations in channel management







PI:015 Describe the role of business pricing and ethics



PR:099 Describe the use of business

XShakespeare Festival/Amusement Park project fulfills this standard.

Students use analogies, short stories, fables and case studies to meet the standard. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain [Sampling of books that may be utilized]

ethics in promotion

PR:388 Explain the use of storytelling in marketing

SE:106 Explain business ethics in selling

SE:108 Describe the nature of selling regulations




EC:045 Discuss the impact of culture and social issues on global trade


EC:082 Discuss the impact of a nation’s unemployment rates



EI:062 Demonstrate negotiation skills


MK:014 Explain factors that influence customer/client/business buying behavior

MK:019 Demonstrate connections between company actions and results


SE:359 Discuss motivational theories that impact buying behavior



1439 Business & Marketing Essentials:EC:104 Discuss the global environment in which businesses

operate




ELA.T.4 Cite strong and thorough textual evidence to support analysis of what the informational text says explicitly as well as inferences drawn from the text, including determining where the informational text leaves matters uncertain.

0422 Marketing Essentials:CM:001 Explain the nature and scope of channel management








X

Students utilize various informational texts both in print and online on numerous topics such as business plans, customer relations, management styles, market planning, product promotion, selling etc.

Students will use analogies, short stories, fables and case studies to meet the standard.




0425 Marketing Applications:CR:016 Discuss the nature of customer relationship management






0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in

the hospitality and tourism industry


EC:104 Discuss the global environment in which businesses operate




ELA.T.5 Determine two or more central ideas of an informational text and analyze their development over the course of the text, including how they interact and build on one another to provide a complex analysis; provide an objective summary of the informational text.






X Students utilize various informational texts both in print and online on numerous topics such as business plans, customer relations, management styles, market planning, product promotion, selling etc.












MP. 007 Explain the nature of marketing plans

MP. 008 Explain the role of situation analysis












1439 Business & Marketing Essentials:PD:021 Explain the rights of workers

SM:001 Explain the conceptELA.T.6 Analyze a complex set of ideas or sequence of events and explain how specific individuals, ideas, or events interact and develop over the course of the informational text and media.



CO:057 Analyze company resources to ascertain policies and procedures



IM:286 Describe types of scales (including rating scales such as Likert scales, semantic differential scales, behavior intention scales, and ranking scales such as paired comparison, forced choice, and comparative scale


XBusiness Plans, Marketing Plans, and executive summaries.




PM:021 Explain the nature of product/service branding

PM:042 Describe factors used by marketers to position products/services


0425 Marketing Applications:EC:016 Explain the nature of global trade


EC:072 Describe the nature of taxes

EC:084 Explain the economic impact of interest-rate fluctuations

EC:100 Describe the determinants of exchange rates and their effects on the domestic economy

IM:062 Explain techniques for processing marketing data

MP:008 Explain the role of situation analysis in the marketing planning process





PD:013 Assess personal interests and skills needed for success in business

PD:020 Analyze employer expectations in the business environment



ELA.T.7 Determine the meaning of words and phrases as they are used in a variety of literary texts, including figurative and connotative meanings; analyze the impact of specific word choices on meaning and tone, including words with multiple meanings or language that is particularly fresh, engaging, or beautiful. (Include Shakespeare as well as other authors.)



IM:284 Describe methods used to design marketing research studies (descriptive, exploratory, and casual)


0425 Marketing Essentials:CR:018 Describe the use of technology in customer relationship management


EC:017 Explain the concept of Gross Domestic Product

EC:023 Explain the impact of the law of diminishing returns


EC:084 Explain the economic impact of inter-rate fluctuations

EC:100 Describe the determinants of exchange rates and their effects on the

XStudents meet this standard in regard to informational and literary texts by utilizing the Shakespeare Festival/Amusement Park unit, but also other literary texts such as The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain.

domestic economy

FI:093 Explain the nature of balance sheets

FI:094 Describe the nature of income statements





1439 Business & Marketing Essentials:EC:005 Explain the principles of supply and demand

EC:013 Explain the concept of productivity

FI:085 Explain the concept of accounting

FI:354 Explain the role of finance in business


Marketing Cluster:IM:419 Describe the regulation of marketing-information management

ELA.T.8 Analyze how an author's choices concerning how to structure specific parts of a literary text (e.g., the choice of where to begin or end a story, and the choice to provide a comedic or tragic resolution) contribute to its overall structure and meaning as well as its aesthetic impact.


CR:001 Identify company’s brand promise

CR:007 Interpret business policies to customer/clients


IM:001 Explain the nature and scope of the marketing-information management function



X

Students meet this standard in regard to informational texts, but more needs to be enhanced with the use of not only Shakespeare Festival/Amusement Park unit, but other literary texts such as The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain among others listed in Evidence document.


SE:017 Explain the nature and scope of the selling function

0425 Marketing Applications:EC:015 Explain the concept of organized labor and business


EC:045 Discuss the impact of culture and social issues on global trade

EC:082 Discuss the impact of a nation’s unemployment rates




1439 Business & Marketing Essentials:EC:001 Describe the concepts of economics and economic activities

EC:007 Explain the types of economic systems

EC:012 Explain the concept of competition


EC:103 Explain the organizational design of businesses

EC:105 Describe factors that affect the business environment

EC:107 Explain how organizations adapt to today’s markets


PD:126 Explain the need for innovation skills


Marketing Cluster:PR:388 Explain the use of storytelling in marketing

ELA.T.9 Determine the 0422 Marketing Essentials: Students meet this standard

meaning of words and phrases as they are used in an informational text, including figurative, connotative, and technical meanings; analyze how an author uses and refines the meaning of a key term or terms over the course of a text (e.g., how Madison defines faction in Federalist No. 10).

CM:001 Explain the nature and scope of channel management



IM:184 Identify information monitored for marketing decision-making



0425 Marketing Applications:CR:018 Describe the use of technology in customer relationship management






X in regard to informational texts, but more needs to be enhanced with the use of not only Shakespeare Festival/Amusement Park unit, but other literary texts.






PM:127 Identify methods/techniques to generate a product idea



1439 Business & Marketing Essentials:

EC:002 Distinguish between economic goods and services

EC:005 Explain the principles of supply and demand

EC:013 Explain the concept of productivity





ELA.T.10 In informational text, analyze and evaluate the effectiveness of the structure an author uses in his or her exposition or argument, including whether the structure makes points clear, convincing, and engaging.






XStudents meet this standard by evaluating various authors’ exposition or argument in business novels, short stories, and analogies along with informational texts. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven,











EC:100 Describe the determinants of exchange rates and their effects on the

and Thunder on the Mountain [Sampling of books that may be utilized]

domestic economy





1439 Business & Marketing Essentials:NF:079 Evaluate quality and source of information

ELA.T.11 Determine an author's point of view or purpose in an informational text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness or beauty of the text.




XStudents will utilize various informational texts in creating research projects, writing samples, business plans, executive summaries etc. which contain rhetoric to help explain the usefulness of the text in numerous real world












contexts.





0437 Hospitality and Tourism:0437.1Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning


1439 Business & Marketing Essentials:EC:007 Explain the types of economic systems

EC:009 Explain the concept of private enterprise




NF:083 Explain the role of information systems

PD:025 Explain employment opportunities in business

ELA.T.12 Integrate and evaluate multiple sources of information presented in different media or formats (e.g., visually or quantitatively) as well as in words in order to address a question or solve a problem.







CR:005 Reinforce service orientation

XStudents use virtual business simulations on the computer to analyze and develop solutions for a business by incorporating critical thinking and reasoning skills by evaluating daily operations, finances, and business plans during the simulations. Reading tests are administered as part of the simulation.

through communication


















SE:062 Acquire product information for use in selling



CR:017 Explain the role of ethics in customer relationship management












0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in

the hospitality and tourism industry

1439 Business & Marketing Essentials:NF:003 Identify ways that technology impacts business

NF:077 Assess information needs

NF:079 Evaluate quality and source of information

NF:080 Apply information to accomplish a task

ELA.T.13 By the end of grade 12, read and comprehend literature, including stories, dramas, and poetry, at the high end of the grades 11-12 text complexity range independently and proficiently.

Marketing Cluster:PR:388 Explain the use of storytelling in marketing

XMore needs to be included to meet this standard.

ELA.T.14 By the end of grade 12, read and comprehend nonfiction and other informational texts at the high end of the grades 11-12 text complexity range independently and proficiently.





XStudents will show high level of mastery in reading nonfiction novels, short stories, and analogies by demonstrating understanding through the use of written MLA/APA reports, class presentations, and group discussions.












0425 Marketing Applications:CR:016 Discuss the nature of customer relationship managementCR:017 Explain the role of ethics in

customer relationship management










1439 Business and Marketing Essentials:BL:003 Explain types of business ownership

CR:003 Explain the nature of positive customer relations

EC:003 Explain the concept of economic resources


EC:007 Explain the types of economic systems



EC:106 Explain the nature of business ethics




NF:083 Explain the role of information

systems

OP:017 Explain the concept of production

OP:189 Explain the nature of operations



Marketing Cluster:MK:005 Explain legal considerations and channel management


ELA.T.15 Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.• Introduce precise, knowledgeable claims(s); establish the significance of the claim(s); distinguish the claim(s) from alternate or opposing claim(s); and create an organization that logically sequences claim(s), counterclaims, reasons, and evidence.• Develop claim(s) and counterclaims fairly and

0422 Marketing Essentials:CM:006 Describe ethical considerations in channel management

CO:039 Write informational messages

CO:040 Write inquiries



PM:040 Explain business ethics in product/service managementPR:099 Describe the use of business

XStudents will read various business case studies and will write a report based upon his/her analysis of the case study. Students will determine the course of action using the five step approach to solving business problems.

thoroughly, supplying the most relevant evidence for each while pointing out the strengths and limitations of both in a manner that anticipates the audience’s knowledge level, concerns, values and possible biases.

ethics in promotion

0425 Marketing Applications:CO:031 Write persuasive messages

CO:094 Prepare simple written reports


0437 Hospitality and Tourism:0437.21 Determine how cultural diversity affects the lodging industry

0437.53 Students will demonstrate knowledge of economics and the impact on the hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry

0437.54 Compile, analyze, and report data to explain economic phenomena and forecast market trends

0437.55 Study the socioeconomic impacts of new public policies, such as proposed legislation, taxes, services, and regulations

0437.56 Examine how tourism financially impacts the economy on both the state and national levels

0437.58 Provide advice and consultation on economic relationships to businesses, public, and private

agencies and other employers

1439 Business & Marketing Essentials:CO:053 Participate in group discussions

CO:061 Defend ideas objectively

CO:088 Select and utilize appropriate formats for professional writing

EC:003 Explain the concept of economic resources



EC:105 Describe factors that affect the business environment



Marketing Cluster:IM:481 Write marketing research proposals

ELA.T.16 Write informative/explanatory texts to examine and convey complex

0422 Marketing Essentials:CO:039 Write informational messages X

Students will develop and write business plans, marketing plans, executive

ideas, concepts, and information clearly and accurately through the effective selection, organization, and analysis of content.• Introduce a topic; organize complex ideas, concepts, and information so that each new element builds on that which precedes it to create a unified whole; include formatting (e.g., headings), graphics (e.g., figures, tables), and multimedia when useful to aid comprehension.• Develop the topic thoroughly by selecting the most significant and relevant facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience’s knowledge of the topic.• Use appropriate and varied transitions and syntax to link the major sections of the text, create cohesion, and clarify the relationships among complex ideas and concepts.• Use precise language, domain-specific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topic.• Establish and maintain a formal style and objective tone while attending to the norms and conventions of the discipline.


CO:133 Write business letters

0425 Marketing Applications:CO:091 Write Executive Summaries


IM:292 Identify sources of error in a research project

0437 Hospitality and Tourism:0437.7 Design and provide customers with brochures and publications, containing travel information, such as local customs, points of interest or foreign country regulations

0437.9 Prepare paperwork pertaining to departmental functions

0437.13 Prepare and negotiate advertising and sales contracts

0437.25 Create a menu

0437.44 Plan an event

0437.45 Inspect layouts and advertising copy and edit scripts, audio and video tapes and other promotional materials for adherence to specifications

0437.46 Plan and prepare advertising

summaries, research briefs, contact reports, white papers, pitch/sales letters, new business pitches, management reports, other reports, and create power-point presentations for their mock businesses. Students will also design and create business cards, brochures, and flyers for their business. Students will design, develop, and create the contents for a non-published website for their business.

• Provide a concluding statement or section that follows from and supports the information or explanation presented (e.g., articulating implications or the significance of the topic).

and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies

0437.47 Gather and organize information to plan advertising campaigns

0437.51 Compile lists describing product or service offerings

1439 Business and Marketing Essentials:CO:085 Utilize note-taking strategies

CO:087 Select and use appropriate graphic aids


CO:089 Edit and revise written work consistent with professional standards

CO:090 Write professional emails

PD:029 Write a follow-up letter after job interviews

PD:030 Write a letter of application

Marketing Cluster:CO:175 Prepare contact reports

CO:176 Write management reports

CO:178 Write white papers

CO:179 Write pitch/sales letters

IM:290 Explain the nature of marketing research briefs

IM:291 Determine usefulness of marketing research briefs

IM:390 Prepare written reports for decision-making

IM:414 Write executive summary of research report

IM:481 Write marketing research proposals

PM:218 Create a product/brand plan

PM:227 Develop new-product launch plan

PM:255 Plan/manage product/brand lifecycle

PM:258 Write purchase orders

PR:271 Create briefs for outside agencies/consultants

SE:486 Write product/service proposal

SE:283 Prepare sales reportsELA.T.17 Write narratives to develop real or imagined experiences or events using effective technique, well-chosen details, and well-structured event sequences.• Engage and orient the reader by setting out a problem, situation, or observation and its significance, establishing one or multiple point(s) of view, and introducing a narrator and/or characters; create a smooth progression of experiences or events.• Use narrative techniques, such as dialogue, pacing, description, reflection, and multiple plot lines, to develop experiences, events, and/or characters.• Use a variety of techniques to sequence events so that they build on one another to create a coherent whole and build toward a particular tone and outcome (e.g., a sense of mystery, suspense, growth, or resolution.• Use precise words and phrases, effective details, and sensory language to convey a vivid picture of the experiences, events, setting, and/or characters.• Provide a conclusion that follows from and reflects on what is experienced, observed, or

0422 Marketing Essentials:CO:040 Write inquiries

0425 Marketing Applications:CO:094 Prepare simple written reports

0437 Hospitality and Tourism:0437.15 Perform marketing and public relations activities

0437.43 Students will demonstrate knowledge of promotion strategies

0437.44 Plan event

0437.46 Plan and prepare advertising and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies

1439 Business & Marketing Essentials:CO:089 Edit and revise work consistent with professional standards

Marketing Cluster:CO:178 Write white papers


IM:387 Prepare diaries (e.g. product, media-use, contract)

X

Students will develop and write business plans, marketing plans, executive summaries, and create power-point presentations for their mock businesses. Students will also design and create business cards, brochures, and flyers for their business. Students will design, develop, and create the contents for a non-published website for their business.

resolved over the course of the narrative.

IM:452 Transcribe conversations/interviews

IM:304 Analyze narrative text (e.g. sorting, classifying/categorizing, identifying patterns, interpreting, selecting mechanical analysis approaches)

PR:057 Write a press release

PR:226 Create a press kit

PR:239 Create a public-relations campaign

PR:268 Create a public-service announcement

PR:388 Explain the use of storytelling in marketing

ELA.T.18 Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience. (Grade-specific expectations for writing types are defined in Text Types and Purposes.)

0422 Marketing Essentials:CO:133 Write business letters

CO:039 Write informational messages


0425 Marketing Applications:CO:031 Write persuasive messages


CO:091 Write executive summaries

XStudents will write research reports on various topics such as marketing research, international trade, economic conditions, and event planning

0437 Hospitality and Tourism0437.7 design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations

0437.10 identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics and cost and markup factors

0437.13 prepare and negotiate advertising and sales contracts



0437.45 Inspect layouts and advertising copy and edit scripts, audio and video tapes and other promotional materials for adherence to specifications

0437.46 Plan and prepare advertising and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies

1439 Business and Marketing Essentials:CO:016 Explain the nature of effective

written communications


CO:085 Utilize note-taking strategies

CO:086 Organize information





PD:027 Complete a job application



PD:031 Prepare a resume





IM:332 Create simple questionnaires (e.g. types of questions, question wording, routing, sequencing, length, layout)


IM:388 Write marketing research briefs



IM:452 Transcribe conversations/interviews







PR:122 Write direct-mail letters

PR:166 Execute targeted emails





PR:345 Prepare marketing/creative briefs

PR:362 Write e-mail marketing copy

PR:368 Write copy for advertisements

PR:370 Write content for use on the website

PR:371 Write content for use in social media

PR:372 Write mobile marketing content

PR:373 Repurpose content for use in multiple platforms

SE:283 Prepare sales reports


ELA.T.19 Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.

0422 Marketing Essentials:CO:039 Write informational messages



0425 Marketing Applications:CO:016 Explain the nature of effective written communications



0437 Hospitality and Tourism:0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations


0437.16 Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers

1439 Business and Marketing Essentials:CO:061 Defend ideas objectively


XStudents will strengthen writing skills through peer editing and collaborative writing projects.







IM:293 Evaluate questionnaire design





IM:304 Analyze narrative text (e.g. sorting, classifying/categorizing, identifying patterns, interpreting, selecting mechanical analysis approaches)




IM:428 Assess appropriateness of marketing research for problem/issue (research methods, sources of information, timeliness of information)

IM:481 Write marketing research proposalsPM:258 Write purchase orders








PR:272 Critique advertisements

PR:346 Proof ads



PR:369 Critique ad copy






SE:067 Prepare sales presentation



ELA.T.20 Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of

0422 Marketing Essentials:IM:010 Explain the nature of marketing research



XStudents will complete a literature review for his/her Capstone Project. Students will use peer-reviewed articles from various databases to answer their marketing question. Students will complete an Action Research project by

the subject under investigation. PM:206 Explain the nature of corporate branding

PR:002 Explain the types of promotion

PR:007 Explain the types of advertising media

SE:017 Explain the nature and scope of the selling function


0425 Marketing Applications:CO:094 Prepare simple written reports

CO:175 Prepare contact reports


SE:119 Create a presentation software package to support sales presentation

SE:369 Conduct pre-visit research

0437 Hospitality and Tourism:0437.6 Plan, describe, arrange, and sell packages and incentives

0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations.

0437.9 Prepare required paperwork

collecting primary data to determine if their research supports the secondary data research in their literature review.

pertaining to departmental functions0437.12 Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms



0437.20 Compare the segments of the industry: motels, hotels, conference centers, bed and breakfasts, resorts, etc.


0437.55 Study the socioeconomic impacts of new public policies, such as proposed legislation, taxes, services, and regulations

0437.56 Examine how tourism financially impacts the economy on both the state and national levels

0437.59 Conduct economic or commercial surveys to identify potential markets for products or

services

1439 Business & Marketing Essentials:BL:003 Explain types of business ownership


EC:001 Describe the concepts of economics and economic activities



EC:007 Describe the types of economic systems

EC:010 Identify factors affecting business’s profit







Marketing Cluster:CO:176 Write management reports







IM:446 Plan marketing research study





ELA.T.21 Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.

0422 MK:001 Explain marketing and its importance in a global economy


IM:010 Explain the nature of marketing research

IM: 012 Describe the need for marketing information

IM:183 Describe the use of technology in the marketing-information management function

IM:284 Describe methods used to design marketing research studies (ie. descriptive, exploratory, and casual)

IM:419 Describe the regulation of marketing-information management


PM:003 Explain the concept of product mix

PM:039 Describe the use of technology in the product/service management function

XStudents will gather information for their literature review and action research project using various sources which includes, but is not limited to, database peer reviewed articles and Google scholar peer-reviewed articles.

Students will submit their work to turnitin.com to ensure that no form of plagiarism exists in their report.





SE:107 Describe the use of technology in the selling function

0425 Marketing Applications:CR:018 Describe the use of technology in customer relationship management


EC:016 Explain the nature of global



IM:292 Identify sources of error in a research project (eg response errors, interviewer errors, non-response errors, sample design)

MK:002 Describe marketing functions

and related activities


MP:007 Explain the nature of marketing plans

SE:369 Conduct pre-visit research (eg customer’s markets/products, customer’s competitors, and competitors’ offerings)

0437 Hospitality and Tourism:0437.1 Target markets in hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning

0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations


1439 Business & Marketing Essentials:BL:003 Explain types of business ownership

EC:001 Describe the concepts of

economics and economic activities








MK:001 Explain marketing and its importance in a global economyPD:021 Explain the rights of workers


Marketing Cluster:CM:004 Describe the use of technology in the channel management function





IM:285 Discuss the nature of sampling plansIM:332 Create simple questionnaires (e.g. types of questions, question wording, routing, sequencing, length, layout)

IM:381 Obtain information from customer databases

IM:382 Obtain marketing information from online sources (e.g. search engines, online databases, blogs, forums, listserves, web analytics, social media, geolocation services, etc.)

IM:434 Obtain marketing information from publications (e.g. newspapers, magazines—current trends, regulations, consumer issues)

MP:039 Use digital tools to aid in

market segmentation

PR:164 Explain the nature of online advertising

PR:281 Describe the use of blogging for marketing communications

PR:298 Discuss the use of podcasts/webcasts

PR:324 Explain the use of RSS feeds

PR:364 Explain the role of business websites in digital marketingPR:365 Explain the use of social media for digital marketing

PR:366 Explain the use of video/images for digital marketing

SE:369 Conduct pre-visit researchELA.T.22 Draw evidence from literary or informational texts to support analysis, reflection, and research.• Apply Transition English Language Arts for Seniors Reading standards to literature.• Apply Transition English Language Arts for Seniors Reading standards to nonfiction and other informational texts.





X Students will use database peer reviewed articles, magazine articles, textbooks, and approved literature to support their viewpoint in ethical debates and for their marketing research reports.









IM:285 Discuss the nature of sampling plans



MK:005 Explain legal considerations

and channel management












0425 Marketing Applications:CR:016 Discuss the nature of customer

relationship management










1439 Business and Marketing

Essentials:CO:088 Select and utilize appropriate formats for professional writing


Marketing Cluster:CO:057 Analyze company resources to ascertain policies and procedures


IM:336 Design qualitative research study

IM:465 Develop discussion guide for a qualitative marketing-communications research study

ELA.T.23 Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a day or two) for a range of tasks, purposes, and audiences.




0425 Marketing Applications:CO:091 Write executive summaries




XStudents will write narrative, descriptive, expository, and argumentative essays for various marketing projects that pertains to ethical, decision-making, leadership styles, career choices, and marketing research.


0437 Hospitality and Tourism:0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations



1439 Business and Marketing Essentials:CO:016 Explain the nature of effective written communications






CO:089 Edit and revise written work

consistent with professional standards


















PR:079 Develop an advertising campaign

PR:097 Develop promotional plan for a business








PR:370 Write content for use on the

website




PR:378 Develop a customer retention plan

PR:382 Develop digital marketing campaign

PR:384 Develop social media plan

PR:385 Develop a communications audit plan


SE:486 Write product/service proposalELA.T.24 Initiate and effectively participate in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grade 12 topics, texts, and issues, building on others’ ideas and expressing ideas clearly and persuasively.• Come to discussions prepared, having read and researched

0422 Marketing Essentials:CR:004 Demonstrate a customer-service mindset


CR:009 Handle difficult customers

CR:010 Handle customer/client complaints

XStudents will work in groups to discuss and evaluate ethical issues that occur in the workplace. Students will be given various scenarios to determine what is ethical and what is legal. Student will conduct online research from various websites and online

material under study; explicitly draw on that preparation by referring to evidence from texts and other research on the topic or issue to stimulate a thoughtful, well-reasoned exchange of ideas.• Work with peers to promote civil, democratic discussions and decision-making; set clear goals and deadlines, and establish individual roles as needed.• Propel conversations by posing and responding to questions that probe reasoning and evidence; ensure a hearing for a full range of positions on a topic or issue; clarify, verify, or challenge ideas and conclusions; and promote divergent and creative perspectives.• Respond thoughtfully to diverse perspectives; synthesize comments, claims, and evidence made on all sides of an issue; resolve contradictions when possible; and determine what additional information or research is required to deepen the investigation or complete the task.

SE:110 Establish relationship with customer/client

0425 Marketing Applications:CM:007 Explain the nature of channel-member relationships

CR:017 Explain the role of ethics in customer relationship management

EI:012 Persuade others

EI:028 Explain the nature of stress management





MP:007 Explain the nature of marketing plans

PM:128 Generate product ideas

PR:014 Explain the components of advertisements

PR:254 Explain how businesses can

databases. Students must present their findings to the class through the use of presentations and role play situations.

use trade-show/exposition participation to communicate with targeted audiences

SE:046 Sell good/service/idea to individuals

SE:073 Sell good/service/idea to groups

SE:112 Differentiate between consumer and organizational buying behavior

SE:369 Conduct pre-visit research (customer markets/products, customer’s competitors, and competitor’s offerings)


SE:380 Explain the impact of sales cycles

SE:404 Identify emerging trends for use in selling

SE:893 Demonstrate product

SE:895 Close the sale

0437 Hospitality and Tourism:0437.1 Target markets in hospitality and tourism industry; marketing strategies; sales techniques; promotion

strategies; financial aspects in the industry; event planning

0437.4 Confer with clients to provide marketing or technical advice

0437.5 Converse with customers to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required



0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks, or developing distribution strategies

0437.18 Meet with clients to schedule and plan details of conventions, banquets, receptions, and other functions

0437.40 Confer and cooperate and other managers to ensure coordination of hotel activities

0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised0437.49 Train and direct workers engaged in developing and producing advertisements

0437.58 Provide advice and consultation on economic relationships to businesses, public and private agencies, and other employers

1439 Business and Marketing Essentials:PD:017 Make decisions

PD:028 Interview for a job

Marketing Cluster:CO:053 Participate in group discussions


CO:114 Handle telephone calls in a businesslike manner

CM:020 Develop collaborative relationships with channel members

EI:065 Build rapport with suppliers

EI:066 Determine and respond appropriately to personality types

EI:069 Maintain composure when receiving/delivering bad news

EI:070 Manage crisis in client relationships

HR:395 Act as a liaison (e.g. between agency and others, between creative department/agency)

IM:391 Present findings orally

PR:233 Collaborate in the design of collateral materials to promote frequency/loyalty marketing program


PR:266 Collaborate in the design of slogan/taglines

PR:340 Negotiate terms with media owner

PR:341 Participate in community outreach activities

SE:395 Present an advertising campaign to clients

ELA.T.25 Integrate multiple sources of information presented in diverse formats and media (e.g., visually, quantitatively, orally) in order to make informed decisions and solve problems,

0422 Marketing Essentials:CM:004 Describe the use of technology in the channel management function

IM:183 Describe the use of technology

XStudents will use online web sites, databases, peer-reviewed articles through Google Scholar and classroom text books to complete marketing

evaluating the credibility and accuracy of each source and noting any discrepancies among the data.

in the marketing-information management function


IM:285 Discuss the nature of sampling plans

0425 Marketing Applications:PR:252 Identify types of public relations activities





1439 Business and Marketing Essentials:CO:088 Select and utilize appropriate formats for professional writing

projects by creating power-point presentations and various written reports


Marketing Cluster:CO:057 Analyze company resources to ascertain policies and procedures

ELA.T.26 Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used.




CR:009 Handle difficult customers

CR:010 Handle customer/client complaints


0425 Marketing Applications:EI:012 Persuade others



MK:019 Demonstrate connections between company actions and results (influencing consumer buying

XStudents will prepare and deliver a sales presentation to the class using the various sales techniques and strategies to persuade members of the class that they need or want the product. A rubric will be utilized to evaluate the presenter’s effectiveness using rhetoric, tone, and word choice.

behavior, gaining market share)


0437 Hospitality and Tourism:0437.4 Confer with clients to provide marketing or technical advice






0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising

media, or product to be advertised

0437.49 Train and direct workers engaged in developing and producing advertisements


1439 Business and Marketing Essentials:CO:053 Participate in group discussions

CO:084 Employ communication styles appropriate to target audience

CO:114 Handle telephone calls in a businesslike manner

PD:017 Make decisions


Marketing Cluster:IM:391 Present findings orally

ELA.T.27 Present information, findings, and supporting evidence, conveying a clear and distinct perspective, such that listeners can follow the line of reasoning; address alternative or opposing perspectives, and determine if the organization,


CR:007 Interpret business policies to customer/clients

CR:019 Adapt communication to the

XStudents will give oral presentations about various business case studies to the class and present the information in a clear and professional format. The audience (fellow students) will use a rubric to evaluate

development, substance, and style are appropriate to purpose, audience, and a range of formal and informal tasks.

cultural and social differences among clients



PD:019 Demonstrate appropriate creativity


SE:875 Demonstrate suggestion selling

SE:893 Demonstrate product


0437 Hospitality and Tourism:0437.6 Plan, describe, arrange, and sell packages and incentives


0437.46 Plan and prepare advertising and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies


each presenter’s presentation based upon the coherency and clarity. The presenter will discuss the facts and identify the problem along with the possible alternatives, then will select the best possible solution to the case along while presenting arguments to defend his/her decision.

0437.51 Compile lists describing product or service offerings

1439 Business and Marketing Essentials:CO:053 Participate in group discussions





SE:111 Determine customer/client needs


SE:486 Write product/service proposalELA.T.28 Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.

0422 Marketing Essentials:CM:004 Describe the use of technology in the channel management function


IM:281 Describe options businesses use to obtain marketing research data (primary and secondary research)

XStudents will create power-point presentations, IMovie trailers, brochures, and flyers to convey research found in their written marketing reports.


PI:016 Explain the use of technology in the pricing function

PM:039 Describe the use of technology in the product/service management function


SE:107 Describe the use of technology in the selling function

0425 Marketing Applications:PR:252 Identify types of public relations activities

SE:119 Create a presentation software package to support sales presentation

0437 Hospitality and Tourism:0437.15 Perform marketing and public relations activities

0437.16 Formulate, direct, coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers

0437.43 Students will demonstrate knowledge of promotion strategies, planning events


0437.45 Inspect layouts and advertising copy and edit scripts, audio, and video tapes and other promotional materials for adherence to specifications

1439 Business and Marketing Essentials:NF:004 Demonstrate basic email functions

NF:006 Demonstrate basic web-search skills

NF:007 Demonstrate basic word-processing skills

NF:008 Demonstrate basic presentation applications

NF:009 Demonstrate basic database applications

NF:010 Demonstrate basic spreadsheet applications

NF:085 Use basic operating system

Marketing Cluster:NF:037 Demonstrate effective use of audiovisual aids

NF:038 Demonstrate basic desktop publishing functions to prepare

promotional materials

NF:101 Maintain databases of information useful in marketing communications

ELA.T.29 Adapt speech to a variety of contexts and tasks, demonstrating a command of formal English when indicated or appropriate. (See Transition English Language Arts Language standards for specific expectations.)






PD:019 Demonstrate appropriate creativity


SE:810 Respond appropriately to prospect’s individual personality typeSE:893 Demonstrate product


0437 Hospitality and Tourism:0437.1 Target markets in hospitality and tourism industry; marketing

XStudents will prepare a formal speech using their ipads when giving a presentation to the class or making a school announcement via intercom.

strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning



0437.7 design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations

0437.13 Prepare and negotiate advertising and sales contracts0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks, or developing distribution strategies


0437.26 Monitoring activities; training, coordinating, and staffing personnel; financial transactions


0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised

0437.49 Train and direct workers engaged in developing and producing advertisements


1439 Business and Marketing Essentials:CO:084 Employ communication styles appropriate to target audience


Marketing Cluster:CO:053 Participate in group discussions

IM:391 Present findings orally

SE:483 Build rapport and credibility with prospect

SE:488 Maintain ongoing relationship with client

SE:875 Demonstrate suggestion sellingELA.T.30 Demonstrate command of the conventions of Standard English grammar and usage when writing or speaking. • Apply the understanding that usage is a matter of convention, can change over time and is sometimes contested. • Resolve issues of complex or contested usage, consulting references (e.g., Merriam-Webster’s Dictionary of English Usage or Garner’s Modern American Usage) as needed.




0425 Marketing Applications:CO:091 Write executive summaries






0437 Hospitality and Tourism:0437.4 Confer with clients to provide marketing or technical advice


0437.7 Design and provide customers

XStudents will use Standard English grammar and usage for all written reports, presentations, and marketing projects such as power- points, brochures, flyers, business cards, etc. Students will use various resources such as citationmachine.net, Perdue Online Writing Lab https://owl.english.purdue.edu/owl/, thesaurus.com, dictionary.com, and Microsoft Word spelling and grammar tools.

https://owl.english.purdue.edu/owl/

https://owl.english.purdue.edu/owl/

with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations


0437.15 Perform marketing and public relations activities





0437.38 Organize and direct worker training programs, resolve personnel problems, hire new staff, and evaluate employee performance in dining and lodging facilities

0437.43 Promotion strategies; planning events


0437.46 Plan and prepare advertising and all promotional materials

0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media or product to be advertised

0437.58 Provide advice and consultation on economic relationships to businesses, public and private agencies and other employers

1439 Business and Marketing Essentials:CO:016 Explain the nature of effective written communications






CO:089 Edit and revise written work

consistent with professional standards


PD 027 Complete a job application





PM:258 Write purchase ordersELA.T.31 Apply knowledge of language to understand how language functions in different contexts, to make effective choices for meaning or style and to comprehend more fully when reading or listening. • Vary syntax for effect, consulting references (e.g., Tufte’s Artful Sentences) for guidance as needed; apply an understanding of syntax to the study of complex texts when reading.



CO:133 Write business letters 0425 Marketing Applications:CO:031 Write persuasive messages



0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry, marketing strategies, sales techniques,

XStudents will identify and discuss the various writing styles and syntax structures when reading informational and literary texts. Students will also identify various forms of syntax when writing various types of essays and research reports.

promotion strategies, financial aspects in the industry, and event planning

0437.3 Demonstrate the concept of market segmentation in the travel and tourism industry




0437.15 Perform marketing and public relations activities


0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies

0437.38 Organize and direct worker training programs, resolve personnel

problems, hire new staff, and evaluate employee performance in dining and lodging facilities

0437.40 Confer and cooperate with other managers to ensure coordination of hotel activities0437.44 Plan an event

0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised

0437.58 Provide advice and consultation on economic relationships to businesses, public, and private agencies and other employers

1439 Business and Marketing Essentials:CO:085 Utilize note-taking strategies



ELA.T.32 Determine or clarify the meaning of unknown and multiple-meaning words and phrases based on grade 12 reading and content, choosing flexibly from a range of strategies. • Use context (e.g., the overall

0422 Marketing Essentials:CR:001 Identify company’s brand promise


CM:001 Explain the nature and scope

XStudents are given weekly tests based upon vocabulary from the informational and literary texts. Students use dictionary.com and thesaurus.com to determine the meaning and usage of words. Students determine

meaning of a sentence, paragraph or text; a word’s position or function in a sentence) as a clue to the meaning of a word or phrase. • Identify and correctly use patterns of word changes that indicate different meanings or parts of speech (e.g., conceive, conception, conceivable). • Consult general and specialized reference materials (e.g., dictionaries, glossaries, thesauruses), both print and digital, to find the pronunciation of a word or determine or clarify its precise meaning, its part of speech, its etymology or its standard usage. • Verify the initial determination of the meaning of a word or phrase (e.g., by checking the inferred meaning in context or in a dictionary).

of channel management





CR:018 Describe the use of technology in customer relationship management







the multiple meaning of words through collaboration and online resources.






SE:874 Convert customer/client objections into selling points

0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry, and event planning

0437.43 Students will demonstrate knowledge of promotion strategies; planning events










MK:001 Explain marketing and its importance in a global economyPD:021 Explain the rights of workers



ELA.T.33 Acquire and accurately 0422 Marketing Essentials: Students will use academic

use general academic and domain-specific words and phrases, sufficient for reading, writing, speaking and listening at the college- and career-readiness level; demonstrate independence in gathering vocabulary knowledge when considering a word or phrase important to comprehension or expression.

CM:001 Explain the nature and scope of channel management







CR:018 Describe the use of technology in customer relationship management





X vocabulary that is appropriate for their presentations, written essays, and marketing research reports that includes literature reviews, Action Research reports, and collaborative debates in the classroom. Students will strive for mastery level on a weekly basis.








SE:874 Convert customer/client objections into selling points

0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry, and event planning

0437.43 Students will demonstrate knowledge of promotion strategies;

planning events



CR:003 Explain the nature of positive customer relations









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