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Caribbean
Fashionweek 2012 JUNE 7 – 11 Kingston, JA
CONTENTS
CFW, 2012
CFW Over The Years
The Event
Special Features for 2012
Usual Features Continued
Producers
Schedule
Website
Nell in Zadd
& Eastman,
Trinidad
Jeneil in Lisa
Walton, USA
Sedene in Meiling,
Trinidad
CFW @ The National Indoor Sports Centre, Kgn, JA
Dancehall recording artist Mavado Int’l R&B artist Joe Soca sensation Machel Montano
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caribbean fashionweek
the Caribbean’s No. 1 fashion product
CFW June 7-11, 2012
Caribbean Fashionweek takes another giant step forward
in 2012, as Pulse redoubles its efforts to take Caribbean
fashion to a place of enhanced respect, recognition and
profit, at the centre of world fashion. This initiative
continues to be executed in partnership with Caribbean
stakeholders, including the Caribbean Export
Development Agency, the Caribbean Fashion Industry
Association, Jampro, the Jamaica Tourist Board, various
related Governmental and non-Governmental agencies,
as well as other regional stakeholders and industry
professionals. The event takes place June 7-11 and is
presented and produced by Pulse.
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Juanel in Hope Wade, USA Tyrone in Jam, Guadeloupe Rochelle in The Cloth, Trinidad
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caribbean fashionweek
CFW Over The Years
The largest, most far reaching and
strategically important fashion event in
the region, Caribbean Fashionweek will
be presented at the National Indoor
Sports Centre at Independence Park, in
the National Stadium complex. Since
2001, Pulse has developed an event of
a high international standard to
showcase the best of the Caribbean’s
designers, as well as other world
regarded stylists from various parts of
the globe. Approximately 50 designers
from 20 countries participate each
year.
The CFW Business Forum, Exhibition,
superstar concert performances,
supermodels, After Parties, tours and
great experiences will all continue in
2012.
The Event
Since its inception in 2001, Caribbean
Fashionweek has been the main
catalyst for Caribbean fashion industry
development. An ambitious project,
CFW has brought the world of fashion to
the region, as it seeks to focus
international attention on what the
Caribbean has to offer, while, at the
same time, working with stakeholders to
build capacity and generate business
for Caribbean stylists.
In the process CFW designers have
been featured in Vogue, The
Associated Press, The Independent,
Fashion TV Paris, The New York Times, i-
D, The BBC and a host of other media
around the world. The event has
received a number of awards and has
been recognized by no less an entity
than British Vogue, as an important new
development in world fashion.
The challenge remains to effectively
assist our Caribbean designers in their
efforts to build their businesses, so that
they can take full advantage of the
marketing that the event creates, utilize
the experience gained, the
international press generated, the
buyers’ marketplace provided and the
Business Forums presented: in short the
full CFW experience. We continue this
process in 2012.
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Kimanee in Shenna Carby,
Jamaica
Juanel in Lisa Walton, USA
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Caribbean Export Development Agency Initiative – CFW, LFW & The
Olympics
The Caribbean Export Development Agency has launched its Caribbean
fashion programme, starting with London Fashion Week this February. It
continues with Caribbean Fashionweek in June, the Olympics in August
and London Fashionweek once again, in September. Managed by Pulse
and presented by the Caribbean Fashion Industry Association, with
support from Jampro, the London event heralds a dynamic and far-
reaching programme of development for the Caribbean fashion
industry. Its impact on CFW will be significant and will enhance the
experience for the region’s designers.
Designer Buyers Programme
Jampro has committed to a special buyers’ programme for the
fashion industry which will be manifested during CFW. A specific,
targeted programme, to facilitate matchmaking between buyers and
designers is being undertaken by the Jamaican development agency
as a key part of its fashion programme in 2012. Designers should
ensure that they are ready to take advantage of this initiative, coming
prepared to meet buyers and to sell.
caribbean fashionweek 2012
Special features for 2012
Mission Catwalk Partnership with CFW
The finals of the new and exciting Fashion TV series, Mission Catwalk will
be an added feature of CFW 2012. Mission Catwalk takes aspiring
fashion designers through a series of challenges with the most
impressive finalists vying for the top spot. Now in its 2nd season, the
show has taken on a regional approach with designers from Barbados,
Belize, Jamaica and Guyana participating. The top 3 designers will
show their collections in front of a live audience in the final showdown
at CFW 2012. Last season’s and the first winner of the competition,
Jamaican Shenna Carby received an excellent response to her debut
collection at CFW 2011.
Canadian Initiative
A Toronto based Canadian initiative (in its infancy), is being
developed by the leading Toronto based media house to bring
winners of a competition organized in association with Pulse, to
Jamaica for CFW. This will likely lead to over one hundred Toronto
natives visiting CFW for the first time.
Carib Export’s Christopher McNair with CFW founder &
CAFIA Chairman Kingsley Cooper
Nell Robinson, designer Meiling of Trinidad and Ann
Marie Clarke, junior merchandiser – Debenhams.
Read more:
http://www.jamaicaobserver.com/lifestyle/CARIBBEAN-
COLLECTIONS---LFW-2012_10873618#ixzz1oeRvREoT
Mission Catwalk Season 1 winner, Shenna Carby and
Pulse model
Read more:
http://www.jamaicaobserver.com/lifestyle/CARIBBEAN-
COLLECTIONS---LFW-2012_10873618#ixzz1oeRvREoT
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Jamaica & Trinidad 50th Anniversary, The Olympics
As both Jamaica and Trinidad celebrate 50th anniversaries this year,
special resources as well as special initiatives being undertaken for the
event, are certain to lead to an even more dynamic CFW experience.
Coming as it does in an Olympic year in which the Caribbean is
expected to excel, CFW will benefit from these initiatives which will also
reflect the synergies between the anniversary celebrations, the Olympics
and Caribbean fashion.
Haitian Initiative Continued
Since the launch of its Haiti Arts and Fashion Initiative in 2010
spearheaded by the CFW Foundation, Pulse has supported the
participation of Haitian designers. Although the initial effort was
negatively affected by unfortunate civil events, Pulse nonetheless
facilitated the participation of 5 Haitian designers at CFW, between 2010
and 2011; including the acclaimed Phelicia Dell, David Andre, etc.
This initiative will continue this year, with greater impact, as new support
comes from Haiti, North America and the Jamaica Haiti Association.
caribbean fashionweek 2012
Special features for 2012
Caribbean Fashion Industry Association
First formed and annually revisited at Caribbean Fashionweek, The CAFIA
intends to push ahead with its programme of continuing industry support
in 2012. Its work with CEDA and Jampro at London Fashion Week this
February is its first significant activity this year and its efforts to further unify
the region’s industry and its interests will continue into CFW and beyond.
French, Senegalese Partnership with CFW
Alliance Francaise, supported by the French authorities will partner with
Pulse to bring designers and other participants from France and Africa
(likely Senegal) to CFW, as part of the celebrations of the 50th Anniversary
of Jamaica. Pulse is looking forward to this initiative, from creative,
cultural and business perspectives, as this exchange is certain to benefit
the region’s fashion industry players and also provide a thrilling
experience for all.
CAFIA Chairman Kingsley Cooper (centre) with members
Andrea King (left) and Arlene Martin (right)
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caribbean fashionweek Usual Outstanding CFW Features Continued in 2012
Designers
Most of the region’s best designers
including Meiling, Sandra Kennedy,
Cedella Marley’s Catch a Fire,
Moncrieffe, Claudia Pegus, Pauline
Bellamy, Biggy, Simon Peter, Bill
Edwards, The Cloth and Heather Jones
are among the 100 plus designers who
have shown collections at CFW since
2001. Special guest designers have
included the London-based and
internationally regarded Jamaican,
Jessica Ogden, British young designer of
the year Kelly Jade Nichols and the
internationally acclaimed Gavin
Douglas
Concerts
CFW has seen live performances from
Kelly Roland, Eve, Joe, Machel
Montana, Nia Long, David Rudder,
Johnny Gill, Mavado, Beenieman,
Tanya Stevens and several others. Even
more stunning concerts will be featured
in 2012.
CFW West Indies Sea Island Cotton
Last year Spoerry 1866, the Swiss
company that mills the world famous
West Indies Sea Island Cotton (WISIC),
grown only in the Caribbean, presented
a staggering collection at CFW. The
WISIC project aimed at bringing some
of the region’s master designers’
collections together with West Indian
Sea Island Cotton (WISIC), was always a
highlight of CFW. Spoerry returns this
year and the WISIC initiative will once
again take centre stage.
Pulse Sponsorship of Young Designers
Pulse continues its sponsorship of young
designers and this year will sponsor 6-8
such designers, in an effort to support
the best new talent in the region.
Media
The leading fashion media houses of
the world have carried rave notices of
CFW and, as is customary, key media
houses are expected to be in
attendance this year. Reviews have
been published and shows and
information disseminated in over 300
million people in more than 150
countries by several media houses
including such industry leaders as
Vogue, Fashion TV, i-D, The New York
Times, Time Magazine, The BBC, The
Independent (London) and The New
York Daily News.
Orane in Spoerry 1866,
Switzerland
Khalil in The Cloth, Trinidad
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caribbean
fashionweek
2012
Producers
Caribbean Fashionweek is produced by Pulse, a 32 year old fashion and entertainment company
which pioneered the development of the fashion and modelling industries in the Caribbean. In
addition to CFW, the company operates the Caribbean Model Search, produces several TV shows
and discovered, developed and represents such supermodels as 11 time American Vogue model
Jaunel Mc Kenzie, one of the most successful models in the world and was the number one black
model for over 3 years (Models.com); Vogue cover girls Jeneil Williams and Sedene Blake, many-time
Vogue and Gucci campaign star, Nadine Willis; Esquire cover and Sports Illustrated swimsuit model,
Carla Campbell; ARENA covergirl Nell Robinson and Cosmopolitan covergirl Sunna Gottshalk, Italian
Vogue models Oraine Barrett and Gaye Mc Donald. A new wave of Pulse models are currently
entering the international market they include, Vogue star Alexia Palmer, Fiona Davis, Bruce
Borrowes, Adam Fernandez and Annisha Pitterson. Pulse is a significant player in the real estate /
resort market and own and operate the Pulse Centre on Trafalgar Road in New Kingston, as well as
Villa Ronai in Stony Hill St Andrew. It is a public company listed on the Jamaica Stock Exchange.
Nell in Drenna
Luna, Jamaica
Shawnette in
Mutamba,Jamaica
Latoya in Julan,
Jamaica
Leah Marie in Jae
Jolly, Jamaica
Atelier Doré,
Suriname
VeVe, Haiti
Meiling, Trinidad & Tobago
Gavin Douglas, Jamaica/UK
Jenny Polanco,
Dominican Republic
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CONTACT: Romae Gordon
Fashion Director Pulse Investments Ltd.
38a Trafalgar Road,
Kingston 10 Jamaica
Tel: 876 968 1089-90 or 876 960 1320
Fax: 876 906 6463
Email: [email protected].
event schedule
Thursday June 7 Opening Night Spanish Court Hotel 8:00 PM
Friday June 8 Opening Press Conference Spanish Court Hotel 10:00 AM
Opening Exhibition National Indoor Sports Ctre 6:00 PM
CFW Runway Shows National Indoor Sports Ctre 7:00 PM
CFW Concert National Indoor Sports Ctre 11:30 PM
CFW After Party Studio 38 1:00 AM
Saturday June 9 CFW Buyer Matchmaking National Indoor Sports Ctre 4:00 PM
CFW Runway Shows National Indoor Sports Ctre 7:00 PM
CFW Concert National Indoor Sports Ctre 11:30 PM
CFW After Party Fiction 1:00 AM
Sunday June 10 CFW Business Forum Wyndham Kingston 10:30 AM
CFW Runway Shows National Indoor Sports Ctre 7:00 PM
CFW Concert National Indoor Sports Ctre 11:30 PM
CFW After Party Club Privilege 1:00 AM
Monday June 11 CFW Closing Party Villa Ronai 8:30 PM
CONTACT: Safia Cooper
Director, Sales & Marketing Pulse Investments Ltd.
38a Trafalgar Road,
Kingston 10 Jamaica
Tel: 876 968 1089-90 or 876 960 1320
Fax: 876 906 6463
Email:
Website
www.caribbeanfashionweek.com
Currently being updated for 2012