carina: su mejor amiga, spanish radio
TRANSCRIPT
In these uncertain times…
People need someone to guide them… to motivate them…
to teach and to inspire them….
Someone who tells you the truth… - Even when it hurts;
Someone who shows you where you went wrong…- And how to straighten out;
Someone who believes you can… and you must and you wil l…
Reach Your Potential&
¡ ¡Live a Better Life!!
Caren Ex, MA, LCSW
is
“Carina: Su Mejor Amiga”•Master of the Arts, 1982
•Licensed Clinical Social Worker•12 years as an on-air advisor to Chicago’s
Spanish-speaking community.
““Carina: Carina: Su Mejor Amiga”Su Mejor Amiga”
DebutedDebuted in Chicago in February 1996 & was in Chicago in February 1996 & was
““#1 LOCAL PROGRAM” #1 LOCAL PROGRAM”
on the following Chicago radio stations: on the following Chicago radio stations:
WTAQ 1300 AM La Mexicana WTAQ 1300 AM La Mexicana (1996 – 1998)(1996 – 1998)
& &
WIND 560 AM La Tremenda (1998-1999)WIND 560 AM La Tremenda (1998-1999)
Carina broadcasts on….
WNDZ 750 AM• 15,000 WATTS15,000 WATTS• South to Springfield, west to Rockford,
east to Detroit and north to Sheboygan, WI• Spanish language from 9:00 am to 4:00 pm daily• Formerly “Radio Unica”
Monday through Friday 12:00 - 1:00 pm (CST)
and always on
www.CasaDeCarina.com
… and now …
What Carina Does:
• Motivates & inspires people to be the best they can be,
• Helps listeners to save their marriages, be better parents, live happier lives,
• Informs and teaches people about resources and ideas they can use to improve their lives and the lives of their families,
• Organizes therapeutic and social activities to create a positive social network for her listeners.
¡¡ TODOS !!
¿Who Listens to “Carina”?
When Carina competed with Dr. Isabel (Radio Unica) in the Chicago market, Carina (WIND) always got better ratings.
People of both genders and all ages, educational levels, income and family structure.
Parents – especially mothers and grandmothers who are responsible for their families’ purchases.
Speaking of Ratings….
RESULTSRESULTS SPEAK LOUDER THAN RATINGS
DOLLAR FOR DOLLARDOLLAR FOR DOLLARYOUR ADVERTISING DOLLARS WILL BRING YOUR ADVERTISING DOLLARS WILL BRING BETTER RESULTS WITH CARINA THAN WITH BETTER RESULTS WITH CARINA THAN WITH
THE “BIG GUYS”.THE “BIG GUYS”.
Here’s the Carina Challenge:ADVERTISE WITH US AND SEE FOR YOURSELF
WHO GIVES YOU A BETTER VALUE !
¡Carina offers you more than any ¡Carina offers you more than any other radio program!other radio program!
• Advertise on the Radio in a program which people listen to carefully,
• Face to face contact when you Sponsor any of the hundreds of events and excursions we host each year.
In 2005 Carina opened Casa de Carina to offer self-help books, professional counseling services, personal growth workshops and social activities to Chicago’s Spanish-speaking community.
Bookstore and Personal Growth Center
In Summary:By partnering with
Carina: Su Mejor Amiga you will:
Increase your sales revenue,
Have a variety of venues via which to reach your audience,
Enhance your public image,
Benefit the Spanish-speaking community by offering valuable services, activities and products.
Contact us:
“Carina: Su Mejor Amiga”“Carina: Su Mejor Amiga”Casa de Carina
2834 N Western AveChicago, Illinois 60618
(773) [email protected]
Visit our web page:www.CasaDeCarina.com
¡GRACIAS!