carlos marques cv - english
TRANSCRIPT
P R O F I L E
With experience in the world's largest beer company, I managed to collect skills and contribute to a dynamic, multicultural, competent and focused work environment. I am a proactive person, motivated and results oriented. In the Area Manager position I acquired strategic and analytical capabilities to better develop business. As a Trade-Marketing Manager I acquired various skills, such as managing people and how to impact and influence by traveling to different countries and impacting local teams.
SKILLS
Strong drive for results;
Communication skills; Execution driven; Impact & Influence; Ownership; Entrepreneurship.
WORK EXPERIENCE
Trade Marketing Manager (On-Trade)
ABInBev International / Leuven, Belgium / Jan. 2015 – Present
Role & Responsibilities:
Development of trade-marketing strategies of and implementation
of middle/short plans (1 to 5 year) for ABI International (100
countries);
Coordinate with Global (Trade) Marketing & Sales to develop ABI
International yearly game plan;
Management of local teams with the objective to achieve market
share, Brand Health and profitability KPI’s;
Identify, develop & optimize On Trade Market Programs, Outlet
Execution standards and profitability (ROI);
Identification and development of expansion plans in markets for
ABI International (Japan, Australia, South Africa, Greece & Dubai);
Management of 3 full time employees .
Key Deliveries:
Introduction of Growth Development platforms in ABII markets
(100 countries);
Delivery of 3 Corona Sunset Festivals (Australia, Japan and Dubai)
in 2015;
Execution of Corona Route to market toolkit (Dubai & Greece),
including full PoC Mapping exercise;
Development and introduction in ABI International, of an On-
Trade toolkit for execution and activation of Corona, Budweiser,
Stella Artois and Hoegaarden;
Delivery of 100 Flagships of Corona, Budweiser, Stella Artois &
Hoegaarden.
EXPERTISE
Customer management; Project Management; Planning and execution of
(Trade) Marketing plans; Profit & Loss
management; Route to Markets &
Expansion; Business insights; Crowdsourcing; Marketing Agencies
management.
LANGUAGES
Portuguese native English advanced Spanish advanced French basic German basic
Carlos Marques Phone: +32 475 922 575 Email: [email protected] LinkedIn: https://be.linkedin.com/in/carlos-marques-8622426 Skype: Marqueca81 Nationality: Portuguese Date of Birth: 14/07/1981 Data de nascimento: 14/07/1981
A D D I T I O N A L I N F O R M AT I O N
AB-Inbev Onwer Award 2013
Area Manager (South Europe & North Africa)
ABInBev International / Bremen, Germany / Mar. 2010 – Dec. 2014
Role & Responsibilities:
Business Development Manager in South Europe & North Africa of
ABInBev portfolio with strategic 1 to 5 years planning (11 countries);
Responsible for Route to Markets, Customer Marketing and full P&L
ownership;
Development of Marketing Plans per market & brand, and
management of local teams to implement the Marketing / Trade
Marketing activities;
Key Deliveries:
Total volume growth (2010 – 2014): +36%
Total Net Revenue growth (2010 – 2014): +25%
Total EBITDA growth (2010 – 2014): +36%
Marketing Services Executive
ABInBev International / Leuven, Belgium / Sept. 2008 – Feb. 2010
Role & Responsibilities:
PoCM (merchandising) development and management of storage and
supply;
Responsible for packaging development & SKU management;
Web tools management and development (ABMarketing.com,
Pixstudio);
Global Events management (World Draught Master of Stella Artois &
Bud Cup).
Key Deliveries:
Organization of Stella Artois World Draught Master (Belgium, 2008 &
Belgium, 2009);
Organization of Budweiser “Bud Cup” (Manchester 2009);
Development of ABII merchandising purchasing platform.
Transport Planner Specialist
ABInBev / Prague,Czech Republic / Sept. 2007 – Aug. 2008
Role & Responsibilities:
Logistics planning of containers from Europe to worldwide. Coordination between costumers and the brewery for the control and
shipping of orders. Management of freight forwarders for the shipping of the orders
Sales Representative
Repoven / Porto, Portugal / Jul. 2006 – Aug./ 2007
Role & Responsibilities:
Maintenance of current costumers and development of new customers Development of a business product sell-in catalogue to presente to
costumers; Management between the production department and costumers on
the production, quality and delivery of the orders.
I N T E R E S T S
Football
Kite surfing
Swimming
EDUCATION
Master Degree in
Marketing
Instituto Superior de
Contabilidade e Administração
do Porto, Portugal
2006 – 2007
Erasmus
University of Economics of
Prague, Czech Republic
2006
Bachelor Degree in
Marketing
Instituto Superior de
Contabilidade e Administração
do Porto, Portugal
2001 – 2005