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Johns Hopkins Bloomberg School of Public Health
Cigarette Packaging Technology Gimmicks: How Tobacco Companies Market Product Technology and Innovation in 14 Countries
Carmen C. Washington, MPHJoanna Cohen, PhDKevin Welding PhD
Katherine Smith, PhD
© 2014, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
DisclosureFunding Source: This work was supported with funding from Bloomberg Philanthropies’ Bloomberg Initiative to Reduce Tobacco Use (www.bloomberg.org).
Industry funding to investigator in the last 5 years: None
Off label medication uses discussed: N/A
© 2014, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
Acknowledgement
• All TPackSS staff who have contributed to the development and growth of the study for the past five years
©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
Source: http://wulibraries.typepad.com/.a/6a00d8341ce04153ef01a3fd12c1f5970b‐pi
©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
Source: http://tobaccoproducts.org/index.php/File:Camelcmenthol.jpg
©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
© 2014, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
TPackSS Initial Data Collection: 2013
©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
20% of packs used technology terms
© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
Activation terms
Egypt BangladeshBrazil
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Indication of innovation terms
Indonesia Russia Egypt
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Secondary technology terms
Russia Viet Nam Brazil
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Odor control terms
Brazil Ukraine
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Other technology terms…
© 2014, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
Technology terms used by country
0
5
10
15
20
25
30
35
40Any technology term (%)
37%
©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
6% of packs used technology imagery
© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
Activation, Flavor change, Stick technology imagery
Egypt Mexico Russia
© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
Conclusion• Understand how
technology marketing influences perception of risk; smoking initiation and maintenance
• Need for continuous monitoring
©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.
Thank You!