caroline winter brandt - journo portfolio...social media manager and personal assistant, tonya...

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Page 1: CAROLINE WINTER BRANDT - Journo Portfolio...Social Media Manager and Personal Assistant, Tonya Michelle 26, LLC May 2018 — October 2019 • Managed all social media accounts, including

Bachelor of Arts in Media Arts and Design, James Madison University | May 2018Awards: Inaugural Alison B. Parker Memorial Scholarship for Journalism, 2016, 2017; Frances Warren“Speed” Baker Journalism Award, 2016Leadership: Senior Writer, The Breeze Newspaper; Madison Advising Peers; VP of Communications andPanhellenic Delegate, Sigma Kappa Sorority

Content Operations and Digital Desk Associate, NBC Sports WashingtonMay 2017 — May 2020• Prior roles include: Digital Content Producer (May 2019 — October 2019), Freelance Digital Producer (May 2018 — April 2019), Digital Media Intern (May 2017 — August 2017).• Manages live-streaming and social promotion for “The Sports Junkies,” 106.7 The Fan’s radio show simulcast on NBC Sports Washington (#1 morning show for males aged 25-54 in the region).• Designs graphics and writes copy for sponsorship campaigns using Photoshop in tandem with the sales• Designs graphics and writes copy for sponsorship campaigns using Photoshop in tandem with the sales department to ensure all deliverables meet branded obligations.• Writes "Wake Up Call," NBCSW’s daily newsletter covering the top stories in D.C. sports (38,000+ subscribers) utilizing Salesforce.• Writes, edits, publishes and monitors company website daily regarding the Washington Capitals, Redskins, Wizards, Nationals, Baltimore Orioles and Ravens content.

Social Media Manager and Personal Assistant, Tonya Michelle 26, LLC May 2018 — October 2019• Managed all social media accounts, including strategic content creation and paid sponsorship campaigns, successfully increasing follow-count by 200k to reach 900k+ followers.• Collaborated with brands to ensure sponsorship campaigns met content guidelines, including designing and writing copy for all deliverables.•• Created targeted weekly newsletters and wrote blog posts.• Shot, edited and produced videos for campaigns with national brands, such as Dove and DERMA E skincare.

Digital Media Intern, James Madison UniversityAugust 2017 — May 2018• Wrote, published and promoted blog content for the Communications Department.• Assisted in running JMU’s official social media including Instagram, Snapchat, Facebook and Twitter.

Marketing Intern, Splash CommunicationsMay 2016 — August 2016• Managed social media, wrote press releases and blog posts and updated websites for 30 clients.

CAROLINE WINTER BRANDTMULTIMEDIA JOURNALIST703.801.0967 | [email protected] | CAROLINEWBRANDT.COM