Carrying The Brand Into Social

Sherrilynne Starkie

Accent uOttawa

May 21, 2014

A little about me…

• Find me on Twitter, @sherrilynne

• Visit me on Facebook, www.facebook.com/sherrilynnePR

• Connect with me on LinkedIn, Ca.linkedin.com/in/sherrilynne

• Or just Google ‘Sherrilynne’ and you’ll find me

Thornley Fallis Clients

Agenda• Social = brand equity

• It’s about community

• Adding value

• Mobile first

• Social narrative

• Active listening

• Less talk more action

Branding = social equity

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To build brand equity through social media use content to stimulate and fuel the conversations that really matter, says @sherrilynne #AccentuO

It’s about community

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Stop thinking of social media as media; focus on what’s social – motives and behaviours that drive participation, says @sherrilynne #AccentuO

Adding value

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Don’t focus on brand awareness; engage people in their passions, hopes and dreams, says @sherrilynne #AccentuO

Mobile first

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Mobile devices host tens of billions of social interactions a day. Put mobile at the centre of your social brand strategy, says @sherrilynne

Social narrative

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Building a brand narrative through storytelling means painting a picture one brush stroke at a time, says @sherrilynne #AccentuO

Active Listening

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Rich insights are available to brands who listen to what people are saying in social media, says @sherrilynne #AccentuO

The experience rules

• Create strong content

• Engage in real interactions

• Use hashtags

• Update often

• Ask for help

• Be consistent with visual branding

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• Give your audiences an excellent social media experience; provide valuable content, engage and be human, says @sherrilynne #AccentuO

• Thank you!

• Questions?