TURN YOUR BUSINESSINTO A BRAND

Amber Hinds

WHAT DO THESE BUSINESSES

HAVE IN COMMON?

BRANDING IS ABOUT MORE THAN JUST A LOGO

Your brand is what sets apart the products and services your business offers from those of your

competitors.

name • logo • tagline • graphics • colors • messagingare all part of establishing your brand, but not all…

IT’S ABOUT EMOTIONS

WHAT WE’RE GOING TO TALK ABOUTCreating a Brand

Developing a storyUnderstanding your customers

Logos, graphics, and styles

Growing a Brand

WebsitesPrint Marketing Materials

Social Media

A BRAND IS NOTHING MORE THAN A STORY WRAPPED AROUND A PRODUCT OR SERVICE…

THE REASON WE CONSISTENTLY REFER TO A SMALL HANDFUL OF BRANDS IS

BECAUSE THEY’RE THE ONES THAT HAVE GOT THEIR STORIES STRAIGHT.

- Richard Cordiner, Leo Burnett

DEVELOP YOUR STORYStart With The Basics

Who are you?

What do you sell?

Why do you sell it?

How are you different?

What is your promise?

YOUR BRAND MEANSNOTHING WITHOUT

A GOOD CUSTOMER EXPERIENCE

UNDERSTAND YOUR CUSTOMERSIdentify Your Target Market

LocationAge

Gender

Create Avatars

Interests/HobbiesFamily/Lifestyle

Goals

A LOGO SHOULD...Represent your story

Speak to your customers

Work in all mediums

Look just as good in black & white

Be memorable

Be timeless

LOGOSTHAT

WORK

CONSISTENCY

CONSISTENCY

CONSISTENCY

CONSISTENCY IN BRANDING MEANS...Set colors

Set fonts

Set logo

HAVING ONE CLEAR MESSAGE- your story -

CONVEYED IN ALL YOU DO

VENTURING OUT INTO THE WORLDThese small businesses are rocking it:

Sunday Supply Co

Vintage Whites Market

Butter Cream Cupcakery

Highchair Farms

Elevate Chiropractic