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Carton Container Recycling

Information for Municipal Residential Recycling Programs©November, 2012

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Carton Council of Canada Welcomes…

• Information-sharing• Problem-solving• Collaboration

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Who We Are» The Carton Council of Canada (CCC)

represents the leading carton manufacturing companies in Canada

» Our member companies manufacture and market processing and packaging systems that are convenient, safe and environmentally sound.

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How We Came To BeNeed Affiliates

The Carton Council of Canada was established to advance sustainable recycling solutions in Canada.

Cartons are a valuable industry commodity with multiple end markets, including tissue and other value added products.

The Carton Council of Canada is a part of the Carton Council of North America.

In France, carton manufactures belong to the Alliance Carton Nature (ACN).

Carton Manufacturers in other European countries and the United Kingdom are a part of The Alliance for Beverage Cartons and the Environment (ACE).

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What We Endeavour To AchieveMission Vision Initial Goals

The Carton Council of Canada’s mission is to increase the environmental performance of food and beverage cartons through minimizing their life cycle impacts, including diverting them from landfills through increased recycling.

Our vision is a world in which every carton is recycled.

Our goal is to work with the entire recycling value chain to facilitate a sustainable infrastructure for carton recycling.

• Work with processors to sort cartons into a separate grade

• Facilitate strong North American end-markets for cartons while taking advantage of existing export end markets

• Create top-of-mind awareness among consumers for carton recycling

• Share our knowledge and industry expertise with governments to promote attainable waste diversion goals.

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What Do We Mean by “Cartons?”

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For Consideration: Challenges and Critical Success Factors

• What are the critical success factors for successful diversion of carton containers in blue box recycling programs?

• What are/have been key barriers and challenges to optimize carton container recycling in your program?

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Overview of North American Mills Consuming Polycoat Used Cartons

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Canadian GoalsSorting into separate grades

Drive consumer awareness Stakeholder engagement

Ensure robust North American

end-markets for cartons

Recovery

Rate

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Carton Council Focus Areas for Ontario

Recycling Policy Growing RecyclingStakeholder

Engagement

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Growing Recycling: Key to Success

Recycling Policy Growing RecyclingStakeholder

Engagement

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What is Needed

Consumers

Awareness –

must know cartons are

recyclable & how & why to do

so

Access –

Canadians able to conveniently

recycle their used cartons at

home & on-the-go

Collectors

Assurance –

proof that markets want & will

recycle cartons

Assistance - technical &

promotional support to

establish carton recycling

programs

Sorters

Assurance –

proof that markets want & will

recycle cartons

Assistance - technical &

potentially financial assistance

to build a business case to sort

cartons

Markets

Assurance -

pricing sufficient to encourage

collection/sorting;

sufficient cartons volume to

justify buying

Assistance – technical &

potentially financial

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Building Sustainable Markets

Identify suitable North American mill partners

Negotiate agreements with partners to buy cartons at prices that drive collection & sorting

Develop broker ties to move supply to markets

Consumers Collectors Sorters Markets

Step 1

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First Priority

• Clear up misconception that gable top & aseptic cartons cannot be successfully recycled» There is no wax coating on cartons» Aluminum foil in aseptic cartons does not

prohibit recyclability

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Cartons – Source of High Quality Fibre• Cartons = high quality, long strand, bleached virgin

fibre source • Primary markets are deinked pulp & tissue users - a

stable secondary fibre market in North America• Conventional fibre supply (e.g., office paper) is not

increasing enough to keep up with mills’ demand» seeking alternative sources of high-quality fibre

• Yield for carton fibre comparable to Sorted Office Paper (SOP) & Coated Book (CBS)

• Carton fiber does not require deinking because printing is on outer polyethylene layer

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In 2008…

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Engaging with Various End Marketsin North America

Grupo Empresarial Transforma

Great Lakes Tissue Company

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Great

Lakes

Tissue

GRUPO EMPRESARIAL

TRANSFORMA

Mill Successes in 2012

©CCC November 2012

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Traditional Recycling Technology• Repulping of PC Cartons in hydro-pulper (large

blender)» Water + small amount of chemicals (possibly)» Pulp until fibers have separated from poly or poly/aluminum» Send fibers through screens and cleaners to remove any

contaminants» Result: fiber becomes new paper products (tissue, toweling

or fine paper) OR» Air Dry or Wet Lap pulp to be sent to mills for paper products» Poly and poly/Aluminum residual can go to companies to

make products or may be used as fuel on site.» End users: Fibrek, Great Lakes Tissue, KC Mexico, REPAK,

GET

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Alternative Recycling Technologies

• Extrusion: whole carton solution» Inbound furnish

ground up, blended together and extruded

» can produce Wood Plastic Composites

» Can provide end market for poly & poly/aluminum residual from re-pulping mills

» End users: Ecomadera and Perlamec

• Thermo Compression: whole carton solution» Shredded carton material

sandwiched between 2 sheets of LDPE

» Heat and pressure applied from above and below

» Produces ceiling tiles, wallboard (replacement for OSB & Dura Rock/cement board) & roof tiles

» Can provide end market for poly & poly/aluminum residual from re-pulping mills

» End users: Rewall & Placove

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Cartons are now an ISRI traded commodity

(Grade #52) & demand is strong

Continue to Build on Campaign Success

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Carton Pricing in Ontario• Carton pricing generally follows Sorted

Office Paper (SOP) pricing» Varies by location of source, fibre mix, etc.

• Export pricing varies based on shipping container weights & shipping locations – strong export demand» Over 140 mills consuming cartons worldwide

• Brokers can provide municipalities with enhanced shipping options when volumes are low

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2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct

$-

$100

$200

$300

$400

$500

$600

$700

$800

PET (mixed)Newspaper (ONP #8)Polycoat Containers

Carton Value Not Volatile

Source: StewardEdge monthly price sheet (figures in $/tonne)

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For Consideration: Market Update

• Are there opportunities for you to optimize your end markets for carton containers?

• What support would be helpful to optimize end markets for carton container recycling?

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Increasing Carton RecyclingEngaging Municipalities and Consumers in The

Carton Council of Canada’s Goals

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Stakeholder Engagement

Creating a two-way dialogue

Provide communications content support to municipal recycling coordinators

Engage in municipal promotion and education efforts to improve residential capture of used cartons

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Engaging Municipalities & Stakeholders

• Collaborative Efforts• Social Media Support• Toolkit Templates• Video Footage• Stakeholder FAQs for

Communities, Haulers and MRFs

• Technical Assistance• Our Website

•www.recyclecartons.ca

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How We Can Help• Drive consumer awareness• Promote the broader positive sustainability

profile of cartons to ensure consumers make smart purchases

• P&E materials for communities to customize• CCC plans to provide targeted P&E support

in 2013» In development now» For community initiatives that meet criteria» Expect small pool of matching funding» Program launch in 2013

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Toolkit Resources for Your Use (1)

• Ad Materials/Bill Stuffers

• Door Hangers

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Toolkit Resources for Your Use (2)

• Magnets • FAQ

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Toolkit Resources for Your Use (3)

• 3-Fold Brochure • Bookmark

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CCC Materials Are a Starting Point

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Achieving our Vision

A world where used packaging and printed

paper are seen as valuable resources to be

recovered in an economically and socially

responsible manner

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For Consideration: Communications• What types of communication

materials/efforts are needed or might be effective to drive higher carton container recycling?

• Any feedback on the CCC communication materials and would these materials be useful to your communication efforts?

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For Consideration: Next Steps

• Reflecting on the barriers and critical success factors discussed earlier, what are some solutions and actions that could be undertaken to grow carton container recycling?

• How can the CCC best support municipal efforts?

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For Consideration: Final Recommendations

• What is the ONE key thing the Carton Council could do and the one key thing you/municipalities could do to support increased recycling of cartons?

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Thank you!

• Contact information:

» Giovanna Lemos: giovanna.lemos@tetrapak.com

» Jason Pelz: jason.pelz@tetrapak.com