casc eu project presentation may 15th web tools
TRANSCRIPT
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CASC web communicationsDave HarteEconomic Development ManagerDigital Birmingham
[email protected]://daveharte.comhttp://twitter.com/daveharte
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Bringing together the web elements
How the web is changing
New ways to engage users
Social Media tools for the project
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How the web is changing
“all those websites created for kids are a waste – we’re all on social media networks”
Birmingham teenager
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How the web is changing
Cognitive surplus
Imagine what we could create if we watched less TV:
– Wikipedia = 100 million hours. – TV watching = 200 billion hours
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Cognitive Surplus
The stuff we have left over when we’ve served life’s basic needs.
We’ve wasted our cognitive surplus watching television
Users want to produce / share / operate
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“Here’s what 4 year olds know - a screen that ships without a mouse ships broken”
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Cognitive Surplus
is about users rather than technology
is about utilising the energy of users to create new resources
is not something we can ‘build a website’ for.
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“Someone working alone, with really cheap tools, has a reasonable hope of carving out enough of the cognitive surplus, enough of the desire to participate, enough of the collective goodwill of the citizens.…
….to create a resource you couldn't have imagined existing even five years ago.” (Shirky)
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#uksnow
Live mapping of snowfall using a nation of twitter users.
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#uksnow
Tweet the first half of your postcode, and rate the amount of snow that is falling out of ten
(0/10 for nothing, 5/10 for steady snow and 10/10 for arctic blizzard conditions)
#uksnow B9 0/10
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TheyWorkForYou.com
Informing citizens about their elected officials
Ease of access to data
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The web is changing
• No longer just about information dissemination or interactivity
• Services based on collating user information & data
• Services developed out of ‘official’ data
• Social Media
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Social Media
“all those websites created for kids are a waste – we’re all on social networks”
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Using Social Media
To facilitate project organisation
To connect to your target group
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Project blog or social media network?
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http://eucasc.ning.com/
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Pulls in content from other social media:
Flickr
Blogs
Any RSS feed
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Connecting to audiences
Research source/tables: DIUS
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Connecting to audiences
• For young people social Media works across class / income boundaries
• Younger you are more likely you are to use comments as main mode of engagement
• One in four young people have blogged
Research source/tables: DIUS
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Connecting to audiences
Research source/tables: DIUS
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Research source/tables: DIUS
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Connecting to audiences
• For all users going online is increasingly a social experience, not just a solitary one
• Young people are much bigger users of multimedia content online: podcasts, music, video
• Every day, half of younger teens use IM, a third visit YouTube and a quarter use social networking sites
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Questions
• How about a project social media network to administer the project?
• How do we rethink engagement through the web using web 2.0 and social media?
• How do we make sure we fully understand who we’re trying to engage?
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WP1: Baseline StudyIdentify models for engaging public in science
Birmingham to co-ordinate prospectus of initiatives in partner cities. Enable partners to select study visits.
Milestone: Project blog
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WP2: Tools for building a scientific culture
What is the role for new media to be able to develop European-wide science in society initiatives?
Visits recorded on project blog (video/audio podcasts, images, text)
Canvasing views on science through a multimedia website. ‘Text-based’ activity for younger people.
Milestone: Project blog, multimedia website
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WP3: Targeting hard-to-reach groups
Collaboration between schoolchildren in consortium cities
Delivered in an online format
Milestone: website for school research
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WP4: Changing behavioursImproving scientific awareness. Role of knowledge workers in SMEs to ‘demystify’ science for members of the public.
Subpackage 1: To find the best outlet for this kind of activity…..providing more accessible information on the internet
A networked approach to engaging SMEs?
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WP6: Dissemination
Milestone: final project website making use of web 2.0 technology