cascadian farm situation analysis
DESCRIPTION
This is our Situation Analysis that concluded our summer internship program at Fallon.TRANSCRIPT
![Page 1: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/1.jpg)
Cascadian Farm Situation Analysis
August 4, 2008
![Page 2: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/2.jpg)
We are Cascadian Farm.
![Page 3: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/3.jpg)
Overview
![Page 4: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/4.jpg)
![Page 5: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/5.jpg)
Cascadian Farm Topline
• Organic food company• Manufactures products across several categories
• Frozen fruits and vegetables• Ready-to-eat cereals• Snack bars• Fruit spreads
• Founded in 1972 by Gene Kahn• Based in Sedro-Woolley, WA• Is a part of Small Planet Foods
• Small Planet Foods is General Mill’s organic division• Small Planet Foods grew 6% in 2008 and 21% in 2007
![Page 6: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/6.jpg)
“Behind the Organic-Industrial Complex,” The New York Times, 5.13.2001
Cascadian Farm has a long history in the organic industry. • 1972: Founded by Gene Kahn• Late 1970’s: Kahn begins to process food • 1989: Alar scare; “Panic for Organic”• 1990: Congress passes the Organic Food Production Act• 1990: Alar bubble bursts; Kahn sells a majority share to Welch’s• 1998: Cascadian Farm acquires Muir Glen and becomes Small
Planet Foods• 2000: General Mills buys Small Planet Foods
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
![Page 7: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/7.jpg)
quotes.nasdaq.com - GIS 5 year report
Cascadian Farm is a part of General Mills.
• Based in Minneapolis• 214 on the 2008 Fortune 500 • $12.4B in 2007 revenue• 10% growth in net sales in 2008• General Mills Mission
• “Nourishing Lives – innovating to make lives healthier, easier, and richer.”
![Page 8: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/8.jpg)
Cascadian Farm is General Mills’ organic branch, but what does organic mean?
NO:• Pesticides• Artificial Fertilizers• Human Waste• Ionizing Radiation• Additives• Antibiotics • Growth Hormones
![Page 9: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/9.jpg)
There are different kinds of organic.
![Page 10: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/10.jpg)
And is projected to grow by an annual rate of 7.1% through 2012.
Organic sales are on the rise.
Billion
![Page 11: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/11.jpg)
"Be It Ever So Homespun, There's Nothing Like Spin," New York Times, 1.3.07; "Organic Foods - US - October 2007," Mintel
Organic Category Topline
• $19B industry in 2008• Industry grew 9.3% in 2007• 52% of people purchased an organic product in the last year• Major players in the organic industry include:
![Page 12: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/12.jpg)
“Claudia: A Mini Recent History of Organic Food, OrganicFoodee.com,” 2008
Consumer anxieties are being played out in food trends.
“I’m not obsessional about it for myself… I think the harm has already been done! But for my children it’s worth it.”
![Page 13: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/13.jpg)
"Organic Foods - US - October 2007," MINTEL
So, people are turning to organic.
• What health/wellness benefits do consumers perceive? • 56% are concerned with GMOs• 48% agree that organic products are “better for me” than non-organic•Which of the following do you look for when shopping for organic food
• 71% say no artificial ingredients• 70% look for “100% organic”• 66% look for no preservatives• 46% look for USDA seal
![Page 14: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/14.jpg)
![Page 15: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/15.jpg)
Cascadian Farm operates in two organic sub-categories: grain products and frozen/fruits and
vegetables.
![Page 16: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/16.jpg)
Cascadian Farm’s Grain Products
• Cereal •Cinnamon Raisin Granola•Clifford Crunch•Great Measure•Hearty Morning•Honey Nut O’s•Maple Brown Sugar Granola•Multi Grain Squares•Oats & Honey Granola•Purely O’s•Raisin Bran•Vanilla Almond Crunch
• Granola Bars•Chocolate Chip Granola Bars•Fruit & Nut Granola Bars•Harvest Berry Chewy Granola Bars•Multi Grain Chewy Granola Bars•Peanut Butter Chip Chewy Granola Bars•Vanilla Chip Chewy Granola Bars
![Page 17: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/17.jpg)
Cascadian Farm’s Frozen Fruits and Vegetables
Fruit•Blackberries•Strawberries•Raspberries•Sliced Peaches•Cherries•Harvest Berries•Blueberries
Vegetables• Gourmet Boxed:
• French-Cut Green Beans with Toasted Almonds
• Premium Bag:• Cut Green Beans
• Premium Blends:• Chinese-Style Stir-fry
Blend
![Page 18: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/18.jpg)
"Product Review: Cascadian Farm Organic Vanilla Almond Crunch Cereal, associatedcontent.com" 2007. "Money Saving Mom www.moneysavingmom.com" 2008.
And, there have been recent additions to the family.
• Recently expanded organic granola bar line• Peanut Butter Chip and Vanilla Chip
• Recently expanded organic cereal category• Maple Brown Sugar Granola
“Cascadian Farm is well-known for it's delicious and nutritious organic products.When it comes to making food taste goodwithout adding chemicals and artificial sweeteners, Cascadian Farm is a cut above the rest.”
• Introduced Purely Steam Organic Vegetables“I have been buying the Cascadian Farms Organic Purely Steam packages…They make an excellent lunch and a yummy side dish.”
![Page 19: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/19.jpg)
"Organic Foods - US - October 2007," Mintel, 10.07
The organic category affects most food segments.
![Page 20: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/20.jpg)
So what does all this mean?
![Page 21: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/21.jpg)
"Turning Over a New Leaf? Americans Changing Attitudes to Food & Diet,” GfK Roper Reports, 9.27.2007
The market has become extremely cluttered, not only with products, but also with messages.
• VIDEO-WHAT’S THE DIFF. BETWEEN NATURAL/ORGANIC
![Page 22: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/22.jpg)
"Expect food prices to keep rising, industry says," USAToday.com, 2.28.08; "Organic Foods - US - October 2007: Executive Summary," Mintel 10.07; "In Lean Times, Whole Foods Tries for a Fresh Image," New York Times, 8.2.08
With food prices rising, consumers are more resistant to make the organic leap
• Overall retail food prices for 2008 to 2010 are expected to rise faster than the general inflation rate
• Core consumers for organic goods, about 15% of the population, are becoming even more committed
• Less committed consumers are still buying organic dairy products, produce and meat but fewer organic packaged goods
• Price is an issue for consumers: 67% would buy organic more often if it were less expensive
![Page 23: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/23.jpg)
Even for the committed, organic may not be enough.
![Page 24: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/24.jpg)
• Footnote: “The Changing Organic Consumer.” www.ift.org. 4.03.08
![Page 25: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/25.jpg)
Who is the traditional organic consumer?
• May be stereotyped as a ‘Tree-Hugger’
• Dedicated eco-consumer • Passionate about organic and its
ideals• Knowledgeable about organic
products and standards• Willing to change lifestyle to
remain organic• Support small and locally owned
farms• Do not agree with industrial
agriculture
![Page 26: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/26.jpg)
Also known as this guy: VIDEO OF GUY WHO HADN’T DRIVEN HIS CAR FOR MONTHS.
![Page 27: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/27.jpg)
“Behind the Organic-Industrial Complex,” The New York Times, 5.13.2001
The traditional consumer is skeptical of organic food coming from large corporations.
[Gene] Kahn seems to have no doubt that his path is the right path, not only for him but for the organic movement as a whole: "You have a choice of getting sad about all that or moving on. We tried hard to build a cooperative community and a local food system, but at the end of the day it wasn't successful. This is just lunch for most people. Just lunch. We can call it sacred, we can talk about communion, but it's just lunch.
...Organic is not the last word, and it's not just lunch.”-Michael Pollan
![Page 28: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/28.jpg)
The mainstream doesn’t know them.
The traditional organic consumer doesn’t trust Cascadian Farm.
![Page 29: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/29.jpg)
VIDEO OF PPL NOT KNOWING CF
![Page 30: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/30.jpg)
Cascadian Farm’s problem is that it lacks a strong brand identity in the
mainstream market.
![Page 31: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/31.jpg)
Their advertising is focused on print.
![Page 32: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/32.jpg)
There are some changes afoot.
QuickTime™ and a decompressor
are needed to see this picture.
![Page 33: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/33.jpg)
Cascadian Media Spend: $16.9MM
![Page 34: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/34.jpg)
They don’t stand out among the competition.
![Page 35: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/35.jpg)
Share of Voice 2007Total Media Spend: $134.7MM
![Page 36: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/36.jpg)
Kashi
Category: Natural grain productsProducts: Hot and cold cereal, snacks and bars, frozen meals,
wafflesPositioning: Natural food products designed to enhance the
overall wellness of the body and spiritExecutional Focus: Go-Lean Crunch, brand Target: Individuals, strivers, go-getters, crunchy corporate-typesTonality: Health-conscious, supportive network, driven to help you
succeedTagline: “Seven Whole Grains on a Mission”
![Page 37: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/37.jpg)
Kashi is outsmarting.
• INSERT CREATIVE
![Page 38: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/38.jpg)
Kashi is outspending: $100.1MM in 2007
![Page 39: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/39.jpg)
Meet the rest of the competition.
![Page 40: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/40.jpg)
Category: Organic grain productsProducts: Cereal, bars, bread, waffles, and baking mixesPositioning: Organic products as an ethical choiceExecutional Focus: Cereals, Organickidz Target: Dedicated Organic Consumers, FamiliesTonality: Dependable, Green, HealthyTagline: “Nurturing People, Nature & Spirit”
![Page 41: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/41.jpg)
Nature’s Path 2007 Media Spend: $17.7MM
![Page 42: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/42.jpg)
Category: Whole grain foodsProducts: Breads, buns, english muffins, pocket breads, cereals,
tortillas,pastas
Positioning: Whole grain, kosher-certified, gluten-free, yeast-free, high fiber, diabetic-friendly
Executional Focus: Whole grain breadsTarget: Religious, health-conscious consumersTonality: Natural, clean, faithful, trustworthy Tagline: “Organic Sprouted Whole Grain Bread and Foods!”
![Page 43: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/43.jpg)
Food For Life 2007 Media Spend: $0.09MM
![Page 44: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/44.jpg)
Upscale Private Label
• Stores such as Wal-Mart, Kroger, Costco, Safeway and Supervalu are increasing the amount of private labels they carry
• Brands either exist independently of parent store (Archer Farms) or are from trusted stores (Trader Joe’s).
• Stealing shelf space• Convenient, less expensive alternative to branded organic
products• May be priced up to 10-20% lower than branded products
![Page 45: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/45.jpg)
Owned by Target CorporationCategory: Premium foodsProducts: Cereal, beverages, snacks, frozen foods, deli, bakery,
pantry, organicPositioning: Convenient products that will bring everyday
happiness for every occasionTarget: Target store customers who are looking for superior
products and trust Target to be that outlet Tonality: Quality, top-notch products Tagline: “Tasty Food, Tasty Price”
![Page 46: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/46.jpg)
"Are Wal-Marts 'Organics' Organic?"January 2007. Businessweek
Wal-Mart
• Wal-Mart accounts for 35% of the organic food sales in the U.S.
• Over 2,000 locations and offers up to 200 organic products
• Wal-Mart doubled the amount of organics they carry in 2006, promising to make organics affordable to more consumers by offering what executives called "the Wal-Mart price.”
• Launched an ad campaign on The Food Network, HGTV, and parenting and women's magazines, with tag lines like: "Know what goes well with organic milk? Organic cereal and knock-knock jokes.”
• Has recently been under scrutiny for misleading consumers into thinking certain products are organic.
![Page 47: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/47.jpg)
But Cascadian Farm has some advantages the others don’t.
![Page 48: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/48.jpg)
"One-Handed Health Food? December 2007," GfK Roper
General Mills is a great strength.
• Power of distribution = convenience•82% say convenience is a factor
• Stayed profitable amongst rising food prices•Cascadian Farm grew 6% in 2008 and 21% in 2007•General Mills has been fighting rising costs by taking-cost reducing measures, such as increasing box size and decreasing the amount of cereal in it
![Page 49: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/49.jpg)
Cascadian Farm isn’t a household name yet, but they’re close.
![Page 50: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/50.jpg)
"The Organic-Industrial Complex," The New York Times, 5.13.01
Cascadian Farm has been organic since before organic was trendy.
Established in 1972• Organic food was fairly new and didn’t become established
as a separate identity in the public’s mind until the late 1960’s/early 1970’s
• By the 1980’s, demand for organic food had grown so much Cascadian Farm had to team up with other organic farmers in the Pacific Northwest
• Cascadian Farm endured through the farm crisis of the 1980’s
• In 1998, Cascadian Farm and Muir Glen become part of Small Planet Foods
• In 2000, Cascadian Farm is bought by General Mills, giving Cascadian Farm the power of mass distribution.
• Today, the organic food is a $19B industry.
![Page 51: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/51.jpg)
Executive Summary
While Cascadian Farm has failed to make its mark as of yet, they have a promising future. Cascadian Farm has a strong history that the consumer trusts, and the powerhouse that is General Mills has enabled them to have mass distribution power. While ongoing threats from immediate competitors continue, Cascadian Farm has found a new consumer on which to focus.
![Page 52: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/52.jpg)
The organic industry is growing, and the face of the consumer is changing.
![Page 53: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/53.jpg)
![Page 54: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/54.jpg)
We’ve identified a new organic consumer.
![Page 55: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/55.jpg)
“The Changing Organic Consumer.” www.ift.org. 4.03.08
The New Organic Consumer
Wants:• Control• Deeper Value Experience• Simplicity• Innovation
![Page 56: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/56.jpg)
“The Changing Organic Consumer.” www.ift.org. 4.03.08
Organic Consumer Segments
![Page 57: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/57.jpg)
“Choices Report – US – May 2006-June 2007,” Simmons
It’s about the simple things.
![Page 58: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/58.jpg)
![Page 59: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/59.jpg)
Cascadian Farm is connecting with “sustenance seekers.”
![Page 60: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/60.jpg)
Sus·tain –verb (used with object) To support, hold; to supply with food, drink, and other
necessities of life.
Sustainability: Cascadian Farm’s practices
Sustained: Cascadian Farm’s legacy
Sustenance: Cascadian Farm’s products
![Page 61: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/61.jpg)
Sustenance seekers want to sustain their families, their bodies, and the environment.
PICTURES
![Page 62: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/62.jpg)
”Product Development: The New Organic Ethos,” refrigeratedfrozenfood.com. 4.03.07
We’d suggest three lenses through which we can make an emotional connection.
• Locality• Health • Nostalgia
“Local isn’t just about geographically local — it’s about coming from a certain place — even if that product is coming from far away. It’s about coming from a certain community or locale that the consumer can think about or believe there are quality attributions because it’s being grown in a certain place or made in a certain way that can embody that local or community aspect. “
![Page 63: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/63.jpg)
Sustain the body.
Fight childhood obesity• Healthy eating programs in schools
Online recipes, coupons, and tips• Widgets on social media sites and blogging sites to generate
ideas for busy moms• Inspire the consumer: she loves innovation
![Page 64: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/64.jpg)
Sustain the community.
Sponsor community gardens
Volunteer programs
Box Tops for Education• General Mills’ program
![Page 65: Cascadian Farm Situation Analysis](https://reader037.vdocument.in/reader037/viewer/2022102814/54bbfd914a795905718b45b0/html5/thumbnails/65.jpg)
Sustain the earth.
Redesign packaging to use fewer materials• Less plastic• Less paper (already use recycled)• Feels innovative
Brand home compost bins• Compostable plastic bags