Case Studies

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Emolytics

Emolytics measures customer experience through the prism of emotion, scientifically, helping businesses make informed decisions that impact results

Bring valuable insights to companies based on people’s emotions

Table of contents

Sherpa ............................................................................................................................................... 3 Loterie Nationale ........................................................................................................................... 4 Foto.com .......................................................................................................................................... 5 Image Raider ................................................................................................................................... 6 Europ assistance ............................................................................................................................ 7 Stima ................................................................................................................................................. 8 Site-annonce.fr ............................................................................................................................... 9

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“ There are plenty of

tools providing quantitative analytics, but only a few which

deliver continuous qualitative surveys."

Hubert Laterre Chairman & Founder,

" A rapid and flexible tool to do qualitative surveys,

continuously. Easy, fast and cost

effective"

Attilio Curcio Head of Web Marketing,

Sherpa Qualitative Customer Feedback, in Quantity.

Executive Summary

Sherpa had a few challenges to solve about their website; but prior to make important choices, they needed reliable data. Emolytics helped them to take informed decisions by taking into consideration their customers’ voices and behaviours.

Challenges

- Validation of the new home page. - Understand better their sales funnel. - Is there a real necessity to develop on mobile ? - Know where and why to improve their Website

Solutions

Emolytics helped by: - Getting fast results (only a couple of days) - Leading to concrete decisions - Being easy to integrate (2 minutes) - Delivering qualitative information about customers

Results

- Know what, where and why to improve your home page

- Know how people feel after a transaction - Save hours in development for a mobile website

not yet needed - Look at our web analytics knowing it had a human

dimension

4

" We implemented Emolytics for a short time

on the pages with the highest traffic to get some

actual feedback and worthwhile data on the

perception of our visitors towards our new website."

" It’s a really affordable tool that lets you collect valuable insights without

having to spend big chunks of money on

additional market research every time. We

will surely reuse Emolytics after significant changes or improvements to the

website."

Ralph Urmel Digital Communication

Adviser

Loterie Nationale Save Money on Market Research with Emolytics’ Affordable Tool

Executive Summary

Loterie Nationale, the Belgian body for lottery in the country, recently underwent a major website redesign. Worried that the drastic changes confused or somehow affected users negatively, the Digital Communications team decided to use Emolytics on its highest-traffic pages to determine if any changes needed to be made. As a result of their partnership with Emolytics, Loterie Nationale saved money on market research and gathered helpful data about its new website.

Challenges

To help evaluate the success of the website’s redesign, we had to :

- Gather relevant information on user perceptions - Discover what needed to be improved - Evaluate the success of its redesign quickly and

affordably

Solutions

Emolytics helped us with: - Surveying users on high-traffic pages - Gathering relevant data on their impressions and

interactions - Pinpointing elements to improve or change

Results

- We identified potential issues with our new website and corrected them accordingly.

- We save money compared to traditional market research

5

" Knowing the reason

why people leave you is essential. Emolytics tells

you why." Foto.com CMO

" 11% more brand equity value in Germany vs. UK shows our efforts

are paying off." Foto.com CMO

Foto.com

Finally a brand equity valuation

Executive Summary

FOTO.com wanted to identify why people were abandoning their online process while creating a book or picture album. They also wanted to measure their brand equity value with quantitative data. They put the focus on two main markets: Germany and United Kingdom when using Emolytics.

Challenges

- Identify the reasons why a chunk of users leave the website without committing the sale

- Obtain a Brand Equity Value by interviewing all the people passing by our Website

Solutions

Emolytics helped us with: - Taking the decision to completely renew our

website - Giving us insights on what products our audience

was looking for - Having a survey module to value our Brand Equity

Results

- Measure the Emoscore of the audience and align changes in function of the collected feedback.

- Measure as well our Brand Equity in two essential markets (Germany & UK) which is correlated with the Emoscore measured.

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" Emolytics definitely helped us improve our site. We noticed quite

early on that a portion of users hated the site and after a bit of thinking we

came up with a completely different

product specifically for these users."

Alec Bertram co-founder,

Image Raider

Find Website Problems and Develop Solutions With Emolytics Executive Summary

Image Raider is a photo discovery tool that lets users know where their pictures are used so they can follow up on copyright infringement or request backlinks. Although the tool is now a staple for photographers, marketers and SEO specialists, it wasn’t always that way. Based on customer’s feelings and needs, Emoscore played an important role in developing an appealing product that now draws close to 100,000 users every month.

Challenges

- Understand the reasons behind users’ dissatisfaction with the website

- Find alternative products to satisfy their needs - Evaluate the success of new products

Solutions

Emolytics helped us with: - Surveying users about the website to understand

their feelings - Improving the website to fulfill their users’ needs

better - Coming up with alternative products when the main

website just didn’t cut it

Results

With the help of Emolytics, Image Raider achieved: - A bounce rate drop from 60% to 20% - A marked improvement in its Emolytics score - A dramatic increase in visits, from 100 users a

month to 95,000 users a month

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« Emolytics makes it

possible to open dialogue with our website’s

visitors to consider their feelings in the redesign of

our website. »

Alicia De Deken E-Marketer,

" Emolytics allows us to better understand the visitor’s relationship to the website and gives a voice to those who did

not convert."

Alicia De Deken E-Marketer,

Europ assistance

Reliable Qualitative Data To Guide Web Marketing & Communications.

Executive Summary Europ Assistance required qualitative data to add to quantitative analytics and guide a website redesign that would take into consideration the needs and behaviours of real users. Emolytics gave them access to their visitors’ feelings and attitudes about the website.

Challenges

We had the following issues to overcome: - Assess changing visitor needs and expectations. - Understand why certain pages perform better. - Required data based on specific feedback. - Collect information about engagement in our site.

Solutions

Emolytics enabled us to: - Understand the quality of the user experience - Customize the tool to appear only on certain pages - Evaluate at a glance the health of our website. - Analyze the results easily - Share and export the results

Results

As results, we - Gathered useful knowledge for our communication - Updated our website to improve the UX and

conversion - Understand the impact of marketing actions on the

UX. - Redesign a website based as much on quantitative

data as on qualitative data.

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" Through Emolytics, we got immediate feedback with the Emoscore. The

software is user-friendly, and the participants

found it added value to the conference."

Sarah Vanderstricht Project Coordinator,

" Emolytics is easy to use and a great way for our

participants to feel included and heard during the event"

Sarah Vanderstricht Project Coordinator,

Stima Added Value For Event Participants

Executive Summary STIMA, a Belgian marketing firm, is the co-organizer of the Trends Night event, an annual marketing conference. By using the Emolytics survey module on the registration website of Trends Night and with a dedicated URL during the event, STIMA collected participant feedback.

Challenges

As an organizer of Trends Night, STIMA wanted to know more about the participants’ feelings before and during the event.

Solutions

Emolytics’ tools enabled the organizers to: - Understand the emotions of participants before

and during the event. - Evaluate the success of different talks and the

event as a whole through the Emoscore.

Results Interesting differences between groups of participants. - The survey on the website had a 15% response rate

prior to the event. - During the event, 25% of participants responded to

surveys using the mobile survey module. - They noticed differences between gender. Plan for

changes for next year’s event based on participant feedback.

- Easy analysis of the results with the help of visual data and color codes.

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" We added Emolytics to

help our team analyze criteria that metrics couldn’t: how people

understand our content and how they feel on our

website."

Vincent Vandegans Head of Products,

" We installed Emolytics on every results page to gather a lot of data and receive a different kind

of user feedback."

Vincent Vandegans Head of Products,

Site-annonce.fr Putting Quantitative Data In Perspective With Emotional Feedback

Executive Summary With over 80 million advertisements and one million SEO pages to manage and optimize, Site Annonce has to sift through a lot of data—not all of it helpful or accurate. With Emolytics, Site Annonce gathered the kind of emotional data that helped them put their quantitative data in perspective and improve their display algorithms.

Challenges

- They needed a high-level view of their pages’ ccccperformance - The wanted to understand why pages performed

well despite negative comments from users - They required a new way to gather subjective,

non-explicit data Solutions

Emolytics provided Site Annonce with: - An easy-to-use survey module that could be

installed on any page - Data based on emotions that explained some of

the discrepancies they had found in the quantitative data

- A high-level view of their content’s performance

Results

Site Annonce gather even more data about its content. - Easily captured feelings about the content they

displayed to users - Identified issues with their display algorithms,

thus improving their business model overall - Gathered very valuable feedback from their users