Case Studies
2
Emolytics
Emolytics measures customer experience through the prism of emotion, scientifically, helping businesses make informed decisions that impact results
Bring valuable insights to companies based on people’s emotions
Table of contents
Sherpa ............................................................................................................................................... 3 Loterie Nationale ........................................................................................................................... 4 Foto.com .......................................................................................................................................... 5 Image Raider ................................................................................................................................... 6 Europ assistance ............................................................................................................................ 7 Stima ................................................................................................................................................. 8 Site-annonce.fr ............................................................................................................................... 9
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“ There are plenty of
tools providing quantitative analytics, but only a few which
deliver continuous qualitative surveys."
Hubert Laterre Chairman & Founder,
" A rapid and flexible tool to do qualitative surveys,
continuously. Easy, fast and cost
effective"
Attilio Curcio Head of Web Marketing,
Sherpa Qualitative Customer Feedback, in Quantity.
Executive Summary
Sherpa had a few challenges to solve about their website; but prior to make important choices, they needed reliable data. Emolytics helped them to take informed decisions by taking into consideration their customers’ voices and behaviours.
Challenges
- Validation of the new home page. - Understand better their sales funnel. - Is there a real necessity to develop on mobile ? - Know where and why to improve their Website
Solutions
Emolytics helped by: - Getting fast results (only a couple of days) - Leading to concrete decisions - Being easy to integrate (2 minutes) - Delivering qualitative information about customers
Results
- Know what, where and why to improve your home page
- Know how people feel after a transaction - Save hours in development for a mobile website
not yet needed - Look at our web analytics knowing it had a human
dimension
4
" We implemented Emolytics for a short time
on the pages with the highest traffic to get some
actual feedback and worthwhile data on the
perception of our visitors towards our new website."
" It’s a really affordable tool that lets you collect valuable insights without
having to spend big chunks of money on
additional market research every time. We
will surely reuse Emolytics after significant changes or improvements to the
website."
Ralph Urmel Digital Communication
Adviser
Loterie Nationale Save Money on Market Research with Emolytics’ Affordable Tool
Executive Summary
Loterie Nationale, the Belgian body for lottery in the country, recently underwent a major website redesign. Worried that the drastic changes confused or somehow affected users negatively, the Digital Communications team decided to use Emolytics on its highest-traffic pages to determine if any changes needed to be made. As a result of their partnership with Emolytics, Loterie Nationale saved money on market research and gathered helpful data about its new website.
Challenges
To help evaluate the success of the website’s redesign, we had to :
- Gather relevant information on user perceptions - Discover what needed to be improved - Evaluate the success of its redesign quickly and
affordably
Solutions
Emolytics helped us with: - Surveying users on high-traffic pages - Gathering relevant data on their impressions and
interactions - Pinpointing elements to improve or change
Results
- We identified potential issues with our new website and corrected them accordingly.
- We save money compared to traditional market research
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" Knowing the reason
why people leave you is essential. Emolytics tells
you why." Foto.com CMO
" 11% more brand equity value in Germany vs. UK shows our efforts
are paying off." Foto.com CMO
Foto.com
Finally a brand equity valuation
Executive Summary
FOTO.com wanted to identify why people were abandoning their online process while creating a book or picture album. They also wanted to measure their brand equity value with quantitative data. They put the focus on two main markets: Germany and United Kingdom when using Emolytics.
Challenges
- Identify the reasons why a chunk of users leave the website without committing the sale
- Obtain a Brand Equity Value by interviewing all the people passing by our Website
Solutions
Emolytics helped us with: - Taking the decision to completely renew our
website - Giving us insights on what products our audience
was looking for - Having a survey module to value our Brand Equity
Results
- Measure the Emoscore of the audience and align changes in function of the collected feedback.
- Measure as well our Brand Equity in two essential markets (Germany & UK) which is correlated with the Emoscore measured.
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" Emolytics definitely helped us improve our site. We noticed quite
early on that a portion of users hated the site and after a bit of thinking we
came up with a completely different
product specifically for these users."
Alec Bertram co-founder,
Image Raider
Find Website Problems and Develop Solutions With Emolytics Executive Summary
Image Raider is a photo discovery tool that lets users know where their pictures are used so they can follow up on copyright infringement or request backlinks. Although the tool is now a staple for photographers, marketers and SEO specialists, it wasn’t always that way. Based on customer’s feelings and needs, Emoscore played an important role in developing an appealing product that now draws close to 100,000 users every month.
Challenges
- Understand the reasons behind users’ dissatisfaction with the website
- Find alternative products to satisfy their needs - Evaluate the success of new products
Solutions
Emolytics helped us with: - Surveying users about the website to understand
their feelings - Improving the website to fulfill their users’ needs
better - Coming up with alternative products when the main
website just didn’t cut it
Results
With the help of Emolytics, Image Raider achieved: - A bounce rate drop from 60% to 20% - A marked improvement in its Emolytics score - A dramatic increase in visits, from 100 users a
month to 95,000 users a month
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« Emolytics makes it
possible to open dialogue with our website’s
visitors to consider their feelings in the redesign of
our website. »
Alicia De Deken E-Marketer,
" Emolytics allows us to better understand the visitor’s relationship to the website and gives a voice to those who did
not convert."
Alicia De Deken E-Marketer,
Europ assistance
Reliable Qualitative Data To Guide Web Marketing & Communications.
Executive Summary Europ Assistance required qualitative data to add to quantitative analytics and guide a website redesign that would take into consideration the needs and behaviours of real users. Emolytics gave them access to their visitors’ feelings and attitudes about the website.
Challenges
We had the following issues to overcome: - Assess changing visitor needs and expectations. - Understand why certain pages perform better. - Required data based on specific feedback. - Collect information about engagement in our site.
Solutions
Emolytics enabled us to: - Understand the quality of the user experience - Customize the tool to appear only on certain pages - Evaluate at a glance the health of our website. - Analyze the results easily - Share and export the results
Results
As results, we - Gathered useful knowledge for our communication - Updated our website to improve the UX and
conversion - Understand the impact of marketing actions on the
UX. - Redesign a website based as much on quantitative
data as on qualitative data.
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" Through Emolytics, we got immediate feedback with the Emoscore. The
software is user-friendly, and the participants
found it added value to the conference."
Sarah Vanderstricht Project Coordinator,
" Emolytics is easy to use and a great way for our
participants to feel included and heard during the event"
Sarah Vanderstricht Project Coordinator,
Stima Added Value For Event Participants
Executive Summary STIMA, a Belgian marketing firm, is the co-organizer of the Trends Night event, an annual marketing conference. By using the Emolytics survey module on the registration website of Trends Night and with a dedicated URL during the event, STIMA collected participant feedback.
Challenges
As an organizer of Trends Night, STIMA wanted to know more about the participants’ feelings before and during the event.
Solutions
Emolytics’ tools enabled the organizers to: - Understand the emotions of participants before
and during the event. - Evaluate the success of different talks and the
event as a whole through the Emoscore.
Results Interesting differences between groups of participants. - The survey on the website had a 15% response rate
prior to the event. - During the event, 25% of participants responded to
surveys using the mobile survey module. - They noticed differences between gender. Plan for
changes for next year’s event based on participant feedback.
- Easy analysis of the results with the help of visual data and color codes.
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" We added Emolytics to
help our team analyze criteria that metrics couldn’t: how people
understand our content and how they feel on our
website."
Vincent Vandegans Head of Products,
" We installed Emolytics on every results page to gather a lot of data and receive a different kind
of user feedback."
Vincent Vandegans Head of Products,
Site-annonce.fr Putting Quantitative Data In Perspective With Emotional Feedback
Executive Summary With over 80 million advertisements and one million SEO pages to manage and optimize, Site Annonce has to sift through a lot of data—not all of it helpful or accurate. With Emolytics, Site Annonce gathered the kind of emotional data that helped them put their quantitative data in perspective and improve their display algorithms.
Challenges
- They needed a high-level view of their pages’ ccccperformance - The wanted to understand why pages performed
well despite negative comments from users - They required a new way to gather subjective,
non-explicit data Solutions
Emolytics provided Site Annonce with: - An easy-to-use survey module that could be
installed on any page - Data based on emotions that explained some of
the discrepancies they had found in the quantitative data
- A high-level view of their content’s performance
Results
Site Annonce gather even more data about its content. - Easily captured feelings about the content they
displayed to users - Identified issues with their display algorithms,
thus improving their business model overall - Gathered very valuable feedback from their users