case studies for margulies & associates
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M A R G U L I E S & A S S O C I A T E S
This successful bioscience investment
firm thrives on transparency, openness
and collaboration.
Flooding the interior of the firms
new Back Bay office suite with light and
views seems obvious now, but when
Oxford first saw the space it was a
warren of drywalled private offices and
corridors.The new interior architecture suits
Oxfords personality and philosophy,
while capitalizing on the locations most
compelling features.
Gregory L. Brown, VP of Operations
for building manager Hines, comments,
I show this space often to give an idea
about how an attractive interior can be
built on a reasonable budget.
DESIGN CHALLENGE
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DESIGN STRATEGY:
Visual ize in 3-D
To help the partners at Oxford visualize the relationships
created by the proposed design, Margulies designers
translated the two-dimensional plan into a 3-D view.
Using laptop computers with projectors, the design team
took the Oxford executives on a tour of the new space
before a single wall had been built.
Margulies 3-D technology allows the viewer to change
the angle of the view and to rotate the floorplan a full
360 degrees, providing an opportunity to experience the
preliminary design from any perspective.
With a much clearer understanding of the look
and feel of the space than a flat floor plan
could convey, Oxfords leadership
was able to make critical
decisions about office
configurations and
adjacencies.
A comfortable
boardroom
sea s up o
twenty.
Light, color and sophisticated
materials create a relaxed, yet
elegant environment.
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Fromthe initial interviewthrough the entire design and build-out process, including some last minute
finishes and changes, Margulies proved themselves to be entirely reliable,
competent, technically savvy and extremely creative.
They listened carefully to our needs during the initial design phase and
responded with a layout that perfectly summarizes the culture we promote
within our firm.
I was in charge of the process, and the Margulies teams professional, yet
personable, demeanor made the entire project a pleasure.
During construction, Margulies was consistently on top of things,
participating in weekly meetings with me, the project coordinator and the
contractor.
Oxfords space is regularly shown off by the building management, who
consider this space to be the most beautiful in the building.
Kathleen Moeckel, Partner
Above: The layout of Oxfords space invites
movement, promot ng x or s goa o
forging unique and productive alliances
between the companies and technologies
t un s.
Completion: 003
Size: 15,000 square feet
Client: Oxford Bioscience Partners
Principal: Marc Margulies, AIA
Construction Manager: Structuretone
MEP/FP: SEi Companies
Lighting Consultant: Reflex Lighting
Photos: Warren Patterson
PROJECT SUMMARY
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Views of the main reception area on the buildings fourth floor. Internet terminals, a variety of
seating options and private telephone booths invite clients and visitors to make themselves at
home.
Forrester Researchs collaborative
culture has been critical to the
technology consulting firms success.
In its new headquarters, Forrester
sought an interior architectural design
to embody and foster the companys
distinctive way of working.
In the 125,000 square foot facility,
there are no private offices. Teams
work in open areas called pods,
which can be easily reconfigured
in response to client and project
requirements.
Meeting areas, telephone booths and
pods radiate from the main lobby via
circulation paths and interconnecting
staircases.
M A R G U L I E S & A S S O C I A T E S
Forrester Research
Cambridge, MA
DESIGN CHALLENGE
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DESIGNING FOR COLLABORATION
Our clients goal of enhancing collaboration through the design of
the companys headquarters offices is integrated into every aspect of
Forresters space.
In this design, circulation spaces take on new functions. As shown at
1 , small alcoves, thoughtfully appointed, set the stage for productive
informal gatherings. Walking from one department to another invites
discovery, as glass-fronted meeting rooms provide a glimpse of the
many industries and trends tracked by Forrester Research.Unique features of the floorplan ( 2 ) include the workspace pods, shown in
light green, which house teams of up to 10 staffers; quiet work areas, shown in
blue, for focused writing and small group work; and the ample conference and
training rooms, shown in orange.
Fully-equipped training rooms ( 3 ) make hosting frequent client
information seminars and staff training sessions simple. The company
cafeteria ( 4 ) provides additional opportunities for interaction and
collaboration between staff members.
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Above: Forresters open, collaborative
environment, featuring supportive systems
furniture, indirect lighting and views over
Cambridge, MA.
Left: Conference rooms are fully connected
to the office networks, and feature extensive
presentation capabilities.
Since leading the project
team for the design and
construction of Forresters
headquarters, Jean
Baranowski has continued
to call on Margulies &Associates for the design of
offices in San Francisco, CA,
Foster City, CA, Dallas, TX
and Amsterdam.
After interviewing
several architecture firms
for the design of our
Cambridge offices, we felt
very comfortable selecting
Margulies & Associates. Weall responded well to the energy and
enthusiasm of the Margulies team, and
we were intrigued by the firms use
of technology to enhance the design
process.
Seeing the space take shape on the
computer screen as we are talking
really works for me. As the floor
plan unfolds, I am able to immediately
identify changes and modifications tothe design.
I remember designing our
Amsterdam office on a plane with
Marc. When we landed in Boston,
many of the important decisions had
been made.
One of the best features of
our headquarters space has been
its flexibility. Over the years, our
business has grown and
changed in response to our
clients needs, and the space
has supported these changes
without requiring additional
construction.Its interesting to see how
professionals who are new to
Forrester adjust to working in
our collaborative environment.
All of the features we designed
to provide privacy when it
is neededlike the phone
closets, team meeting spaces
and conversation nookshave
really functioned in the wayswe intended.
Over the years our model of
how our space should support our
business has evolved, and Margulies
has continued to refine the concept.
But when visitors step into our lobby
and exclaim, What a wonderful
space! I know that the design is
enduring the test of time beautifully.
CONVERSATIONwith our client:Jean Baranowski, Director of Corporate Services
Completion: 2001
Size: 125,000 square feet
Principal: Marc Margulies, AIA
Construction Manager: Skanska USA
MEP/FP: BR+A Consulting Engineers
Systems furniture: Knoll Currents
Art: Joyce Zavorskas
Lighting: Reflex Lighting
Photos: Warren Patterson
PROJECT SUMMARY
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The Coyle Company develops secure
estate plans to protect family assets for
future generations. As the firm grew,
president Janet Coyle envisioned an
elegant space designed to provide a
comfortable and private environment
for discussing clients wealth planning
goals and objectives.
To make the small office suite
distinctive, the design team used
unexpected materials, such as the
reception areas copper-clad ceiling
suspended above a honed marblefloor. Slabs of the same marble top the
boardroom credenza.
In addition to the interior
architectural design, Margulies &
Associates selected accessories and
appointments to complete the look.
This design has received Buildings
magazines 2006 Project Innovations
recognition.
M A R G U L I E S & A S S O C I A T E S
The Coyle Company
Waltham, MA
DESIGN CHALLENGE
Top: The warm hues of the unusual copper reception area ceiling set the tone for the
sophisticated space. The reflective qualities of this material also maximize the natural illumination
from the adjacent building atrium.
Above: The glass wall of the boardroom features panels of crinkled fabric encased in resin, a
decorative treatment that offers privacy while introducing textural interest into the room.
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3 4
1: Warm woods, contemporary fabrics
and an accent wall of red create a relaxed
atmosphere in the office of the companys
President.
2: The palette of classic neutrals enlivened
by varying textures and rich accent colors is
established in the reception area.
3: Indirect lighting fixtures are suspended at
an angle to increase visual interest in the open
office area.
4: A small meeting room featuring original art
and comfortable seating is the perfect setting
for confidential financial discussions.
5: (Shown opposite) Colors from the office
are intensified in the kitchen and break area.
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Unlike some
of Margulies
& Associates
clients, The
Coyle Company
is not a large
enterprise. With
a staff of 12, this group of consultants
develops strategies to preserve
wealth for future generations of high-
net-worth clients families. While
the services the Coyle Company
provides are highly technical, they are
also very personal.
Janet Coyle comments, We
started off by describing a feel that
we were looking for. The design
team translated that concept into a
reality. We found them to be very
creative, and yet practical. As much
as we wanted our offices to be
distinctive, the space still needed to
work for our business.
Marc Margulies provided a lot of
guidance early on in the project,
when we were deciding how much
space to take. He determined the
proper size for the offices and
sketched the basic layout. Marc also
toured various office suites with me
and helped me think through the
pros and cons of each space.
After the real estate decisions
were finalized, our project manager,
Jennifer Latto stepped in and became
our main point of contact. We were
more than happy with Jennifers
hands-on, proactive style. Since
her expertise encompasses both
architecture and interior design,
having one person to coordinate
every aspect of the project made
things so much easier for us.
Some of Jennifers design ideas
pushed us a bit further than we
would have gone on our own. For
example, I was a little nervous about
the intensity of some of the paint
colors she selected. But, in the end,
her taste and judgment proved to
be right on target. I see now that we
needed those splashes of color and
the texture of some of the bolder
fabrics to complement the neutrals in
the palette.
Both Jennifer and Marc were
very easy to deal with. They were
accessible by email and phone, and
they both know how to get things
done. I felt that we received the full
benefit of their different strengths at
the appropriate times in the project.
The other key element to the
success of this project was the great
attention to detail demonstrated by
the design team and executed by
the contractor. The quality of the
workmanship throughout our new
space is superb, and it really shows
the unique materials, colors and
furnishings to their best advantage.
On the whole, I really dont think
the project could have gone any
better.
I feel very proud to welcome
clients to our elegant and
contemporary new space.
CONVERSATIONwith our client:Janet Coyle, President
Completion: 2005
Size: 5,000 square feet
Client: The Coyle Company
Principal: Marc Margulies, AIA
Project Manager: Jennifer Latto, NCIDQ
Construction Manager: Execuspace Construction
MEP/FP: AHA Engineers
Furniture Dealer: Peabody Office Furniture
Lighting Consultant: Boston Light Source
Carpet: Designweave, Pinnacle
Artwork: Boston Art
Photos: Warren Patterson
PROJECT SUMMARY5
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When health insurer BCBSMA
purchased this 1980s-era office building
in 2004, the property didnt come
close to meeting current standards for
workspace design and accessibility.
Bringing this patient back to health
required a complete renovation of the
building and site, including a new 1,300-
car parking structure, on-site childcare
center and cafeteria.
In addition to meeting its associates
business needs, BCBSMA was
also committed to reducing the
environmental impact of the renovation
project and the buildings ongoing
operation. The project is expected to
receive LEED certification.The original building atrium extended the full height of the structure, but its narrow footprint
made such a tall space feel awkward. The new design divided the vertical area into a more
comfortable three-story entry hall, with two-story gathering areas on floors four and six above.
M A R G U L I E S & A S S O C I A T E S
Blue Cross Blue Shield
of Massachusetts
Quincy, MA
DESIGN CHALLENGE
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1: BCBSMAs mandate to provide
comfortable, supportive workspace for its
associates drove the renovation project.
2: Training rooms feature complete
audiovisual and presentation capabilities, as
well as views of the Neponset River.
3: The employee cafeteria, a necessary
amenity in the buildings suburban setting,
features light wood cabinetry with black
granite and brushed stainless steel accents.
Specialty track lighting provides plenty of
illumination, along with a touch of fun, above
serving areas.
4: Furnishings in this informal kitchen
accommodate the needs of BCBSMAs diverse
workforce.
5: Thoughtfully-designed building signage,
wide corridors and ample indirect lighting
assist associates and visitors in finding their
way.
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OCCUPANCY
Total ........................................ ....... 1,555
Workstations ................................. 1,450
Offices....................................... .......... 105
Ratio .......................................... ....... 70:30
Conference facility .......................... 288
Training facility ................................ 150
Video conference ............................... 7
Child-care center ...............................90
PARKING
Garage parking .................. 1,350 spaces
Surface parking .......................46 spaces
CAFETERIA
Seats .......................................... .......... 270
Transactions per day (avg.) ......... 3,000
FURNISHINGS
Dealers ................ Office Environments
Corporate Interiors
Systems furniture ....................Haworth
Causeway, Unigroup
7x7, 7x12
Office furniture .............................Metro
Carpet....................................... . Interface
Pivoting polymer panels ............. 3FormIndirect office lighting .............. Peerless
CORPORATE REAL ESTATE INFORMATION
Completion: 2006
Size: 345,000 square feet
Owner: BCBSMA
Principal: Janet Morra, AIA
Construction Manager: Macomber Builders
MEP/FP: SEi Companies
Structural: Souza True & Partners
Geotechnical: Haley & Aldrich
Civil: Judith Nitsch Engineering
Landscape: Brown, Richardson & Rowe
Food Service: Clevenger Frable LaVallee
Building Envelope: Simpson Gumpertz & Heger
LEED: Richard Moore, AIA, LEED
Audiovisual: Ear-Relevant Sounds
Elevator: Lerch Bates
Hardware: Campbell McCabe
Acoustic: Cavanaugh Tocci; Acentech
Photos: Warren Patterson
PROJECT SUMMARY
Over a million square feet and eight years
into our relationship, this is stilltheteam
Idchoose again tomorrow.
Lawrence Healey
Director, Real Estate Design & Construction
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1 Reception
2 Entrance from garage
3 Cafeteria
4 Kitchen and loading dock
5 Building services
6 HR department
7 IT
8 Childcare center
LEED
Level ......................Certified (expected)
Status .................. Preparing submission
OPERATIONS
New windows ....Low E Clear Glass CHVAC, office space .............1,200 tons
Closed cell tower
Water-cooled VAV rooftop units
HVAC, critical loads ............... 300 tons
Open cell tower
Heat exchanger ....................... 200 tons
Electrical capacity ............... 5,000 amps
UPS ..........................375 KVA (Liebert)
Critical/standby loads ............. 800 KW
Life safety loads ....................... 400 KWLife safety system .................Caterpillar
Security ......... Software House C-Cure
Controls ............................Invensys ENE
Wiring ......................................... .....Cat 6