LET'S GET ON BOARD

NASTUP.SI

HONZA PODZIMEK | HEAD OF PRIA

CHALLENGE

! ONLINE CAMPAIGN BUSTING THE MYTHS ABOUT INSURANCE AGENTS

! ATTRACT POTENTIAL YOUNG CANDIDATES

01/2014 Microsite and Video

Start Facebook Ads Campaign

Evaluation and Process Optimization

Optimization of the Recruitment Process

11/2014 5th Round Campaign

MICROSITE AND CONTACT FORM

ATTRACTIVE VIDEO

FACEBOOK ADS !  BEST SOLUTION: TARGETING 20+

NEWS FEED

REMARKETING

! REACH TO PEOPLE WHO HAVE NOT COMPLETED FORM → WE ACHIEVED ALMOST 250 UNDECIDED PEOPLE

! 2x LOWER COST PER FORM ! EXCLUSION OF CANDIDATES WHO

HAVE COMPLETED A FORM → SAVE MONEY!

CAMPAIGN RESULTS

11.460

VIDEO VIEWS

50+

NEW EMPLOYEES  

> 2,5 million

REACH  

0,15 €

Ø CPC

1.541

FORMS

79 %

SUCCESSFULLY CONTACTED

43 %

PEOPLE WATCHED THE VIDEO TO THE END AND FILLED OUT A FORM

30 %

FORMS COMPLETED BY MOBILE DEVICES

> 7

ROI  

EXECUTION BUDGET < 10.000 €

MEDIA BUDGET < 17.000 €

SUMMARY

! CREATIVITY COOPERATION

DIGITAL MARKETING AND HR

DEPARTMENTS

! IMPORTANCE OF MOBILE

DEVICES

! REMARKETING ACROSS

DEVICES !!!

THANK YOU… www.pria.cz  

@JanPodzimek