399 River Road, Hudson MA 01749 978.567.6000

www.tecdocdigital.com

Using Stand-Out Creative and Personalization to Drive Response

TecDoc DigitalTrade Show Campaign

®

SUCCESS STORyXMPie, Inc. 767 Third Avenue, New York, NY 10017 USA Tel.: 212.479.5166, Fax.: 212.479.5177 www.xmpie.com, info@xmpie.comXMPie Ltd. 12 Hamelacha Street, Poleg Technology Park, Netanya, Israel 42504 Tel.: +972 9 885 6750, Fax.: +972 9 885 6747

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CUSTOmERMarketing Services ProviderTecDoc Digital provides customized, Cross Media communications that help customers increase revenue and profits. Services include branded Web sites, direct mail, and on-demand production and distribution of business documents.www.tecdocdigital.com

ChallEngE• To maximize trade show booth attendance using only

direct marketing• To exemplify the company’s repositioningFor 15 years TecDoc Digital provided primarily black and white, on-demand production and distribution services through a direct sales force. But in January 2006, TecDoc Digital completed a six-

month re-branding and investment strategy to revamp and expand its service offerings to include new and fully updated direct mar-keting and Web-based on-demand collateral management. TecDoc Digital decided to launch its new capabilities at the PINE Graphics Communication Day trade show in Boston. As a first time exhibitor in the company’s 34 year history, and with the majority of attendees carrying titles associated with “creative,” “design” and “marketing,” TecDoc Digital knew that it had a tough audience to attract with the highest standards in mind. TecDoc Digital needed a powerful solu-tion to develop a direct mail campaign that would demonstrate its new capabilities and drive the most traffic to the booth.

SOlUTiOnThree part direct mail campaign using XMPie uImageTecDoc Digital found the solution in XMPie®, which offered a plat-form that could be scaled to meet its needs. Using XMPie’s uDirect™ Professional suite together with uImage™, TecDoc Digital produced a highly creative series of three 5.5” x 8.5” four color postcards that encapsulated the new capabilities to the target audience of

PINE show booth visitor comments:“Do I have to give you the card back?”“ I liked the graphics on the cards so much I put

it on my bulletin board—and I don’t put a lot of things on my bulletin board”

The high proportion of visitors that brought postcards to the booth validated our strategy that a creative, relevant direct mail piece will stand out in a cluttered mail box and deliver extraordinary results. —David L. Trombino, C.E.O.

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FIRST CLASS MAIL

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PAIDHUDSON, MA 01749

PERMIT NO. 59

Come see how!Visit us at Booth 504

or schedule a show appointment:

978.567.6008Did you know - Individualized Communications result in

6-8 times the response rate of generic direct marketing pieces - USPS Statistical Study

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Light up your designswith Customized Communications

Bring this card toour booth and

get an extra chanceto win the iPOD Nano! iPod nano

1,000 songs.impossibly small.

Karen ShecterTecDoc Digital Solutions399 River RoadHudson, MA 01749-2627

/017492627994/

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FIRST CLASS MAIL

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PAIDHUDSON, MA 01749

PERMIT NO. 59

TecDocDigitals o l u t i o n s

Booth Number504

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March 22, 2006

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27We’re impressed!

You’re spending March 22nd

at Graphics Communication Day, rather than soaking in the sun and sea

on some gorgeous beach.

A noble choice must not go unrewarded.

We have a personalized giftwaiting for you in

Booth 504.

Oh! and when you stop by, we’d be glad to share how the latest

personalization capabilities are helping Executives at places like TecDoc Digital Solutions

capture, retain, and expand their revenue and pro ts.

Success is a campaign. Th ere is never a single moment when everyone who could buy from you

will buy from you...

David TrombinoTecDoc Digital Solutions399 River RoadHudson, MA 01749-2627

/017492627994/

Providing our Customers with Measurable Improvements in Direct Marketing Results.

399 River Road, Hudson MA 01749 978.567.6000

www.tecdocdigital.com

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® one to one in oneTM

XMPie, Inc. 767 Third Avenue, New York, NY 10017 USA Tel.: 212.479.5166, Fax.: 212.479.5177 www.xmpie.com, info@xmpie.comXMPie Ltd. 12 Hamelacha Street, Poleg Technology Park, Netanya, Israel 42504 Tel.: +972 9 885 6750, Fax.: +972 9 885 6747Copyright 2006, XMPie. All rights reserved. XMPie, the XMPie logo, PersonalEffect, uChart, uCreate, uDirect, uEdit, uImage, uPlan, uProduce, uStore, ADOR, X-DOT, XLIM and the slogan “one to one in one” are trademarks or registered trademarks of XMPie. All other names are property of their respective owners. 6-2006

Trade Show Campaign

XmPiE Copyright 2006, XMPie. All rights reserved. XMPie, the XMPie logo, PersonalEffect, uChart, uCreate, uDirect, uEdit, uImage, uPlan, uProduce, uStore, ADOR, X-DOT, XLIM and the slogan “one to one in one” are trademarks or registered trademarks of XMPie. All other names are property of their respective owners. 6-2006

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creative professionals, demonstrating how customers could improve campaign results.

Each card carried a different theme. The front of the card displayed the recipient’s first name embedded within one of three designs—a cloud, neon sign, or mailbox, and the graphic theme was kept con-sistent on the back. The 1 to 1 text addressed recipients by their first name, title and company, inviting them to visit the booth to enter a drawing to win an iPOD Nano and a personalized gift, a 5.5” x 8.5” writing pad that resembled the personalized post card they received. For added relevancy, TecDoc Digital used uPlan to apply conditional rules that altered the value proposition text based on the recipient’s business type—agency, corporation, or educational institution. Those who thoroughly read the cards would see the additional chance to win the iPOD for every postcard a recipient brought to the booth.

RESUlTS25% response rate, 10% conversion rateThe campaign results exceeded all expectations. Of the 349 recipi-

62% of those visiting the booth brought the postcards they received with them. Of the 87 recipients who visited the booth, 10% requested an immediate follow-up call to learn more about the demonstrated variable data and design capabilities.

uImage created the personalized images on the front of the post card (images above). uDirect Professional automatically linked the images with the personalized message, customized the value proposition, and added mailing information in the InDesign layout.

iPod nano1,000 songs.impossibly small.

FIRST CLASS MAILU.S. POSTAGE

PAIDHUDSON, MA 01749

PERMIT NO. 59

TecDocDigitals o l u t i o n s

TecDoc Digital

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Bring this card toour booth and

get an extra chanceto win the iPOD Nano!

get their customer’s attention

get their message read

get the action they desire

Customized and Individualized Communicationswill make a difference in your business.

Booth 504We can help!

Did you know - 78% of mail is opened over a trash barrel

In a Perfect World customers would anxiously await

your next communication!

In the real world, the communications that TecDoc Digital creates for its customers

will have but a few seconds to:Company name

Appropriate verb selected per customer type

Message adjusted per customer type

{

} Mailing address and bar code

ents who received the mailings – 25% visited the TecDoc Digital booth.

399 River RoadHudson, MA 01749

KDavid Trombino