Case Study

Amgen interloopmailer®

The challenge GSD® was asked by biotechnology specialist Amgen to produce an invitation promoting a lecture at the ESMO Industry Satellite Symposium in Vienna. Our client needed a piece of direct mail that would engage a busy, ‘time poor’ professional audience and encourage uptake for the conference event.

The solutionOur designers devised a sophisticated as well as informative interloopmailer® – combining its innovative ‘twist and turn’ format with high quality graphics and photography to illustrate some of the bone metastases treatments to be covered on the lecture agenda.

The resultThe interloopmailer® route generated a strong response for the lecture event – offering a fresh new take on professional conference collateral through its combination of intriguing design and credible scientific content.

The applause“From the moment we approached GSD® about the ESMO project we were impressed by their ability to understand the specifics of talking to a highly educated medical audience but use creativity to produce something engagingly different. Thank you for helping us make the Vienna event such a success!” Julia Neate, Account Manager, Elements Communications Ltd

Client: AmgenSector: Healthcare products and research & developmentDescription: Mailer to promote a lecture at the ESMO Industry Satellite Symposium, Vienna

Case StudyAmgen

Client: AmgenSector: Healthcare Products and Research & DevelopmentDescription: Mailer to promote a lecture at the ESMO Industry Satellite Symposium

The challenge GSD® was required to produce an invitation to promote a lecture at the ESMO Industry Satellite Symposium for Amgen. The client needed a piece of direct mail that would engage the end user and encourage them to attend the event.

The solutionA sophisticated and informative interloopmailer®, which twists and turns to show many different key pieces of information along with accompanying graphics.

The resultA sophisticated and memorable invitation to attend the lecture which is backed up with scientific graphics.

The applause“??????????????????????????????” - NEEDS WRITING

Case StudyAmgen

Client: AmgenSector: Healthcare Products and Research & DevelopmentDescription: Mailer to promote a lecture at the ESMO Industry Satellite Symposium

The challenge GSD® was required to produce an invitation to promote a lecture at the ESMO Industry Satellite Symposium for Amgen. The client needed a piece of direct mail that would engage the end user and encourage them to attend the event.

The solutionA sophisticated and informative interloopmailer®, which twists and turns to show many different key pieces of information along with accompanying graphics.

The resultA sophisticated and memorable invitation to attend the lecture which is backed up with scientific graphics.

The applause“??????????????????????????????” - NEEDS WRITING

Case StudyAmgen

Client: AmgenSector: Healthcare Products and Research & DevelopmentDescription: Mailer to promote a lecture at the ESMO Industry Satellite Symposium

The challenge GSD® was required to produce an invitation to promote a lecture at the ESMO Industry Satellite Symposium for Amgen. The client needed a piece of direct mail that would engage the end user and encourage them to attend the event.

The solutionA sophisticated and informative interloopmailer®, which twists and turns to show many different key pieces of information along with accompanying graphics.

The resultA sophisticated and memorable invitation to attend the lecture which is backed up with scientific graphics.

The applause“??????????????????????????????” - NEEDS WRITING

RAR Top 100 Agency

Global Business Excellence Award for Outstanding New Product 2012

Crème de la Crème Business Award for Outstanding Business Achievement 2011

High Sheriff ’s Innovation Award for Enterprise 2011

UK Action Coach Innovation Award 2011

Gold FE First Award for Best Annual Report 2009

Silver Heist Award for Best FE Prospectus 2009

Silver Heist Award for Best Website 2008

South Cheshire Business of the Year 2004

Runner Up – Cheshire Business of the Year 2004

Investor in People & ISO 9001 accreditations 2002-2009

ISO 14001 Environmental Certification

FEFC Design Award ‘College Charter of the Year’1994

James McNaughton Design Review Awards 2004

Inventors of the interloopmailer® www.interloopmailer.com

Graham Shapiro - Young Businessman of the Year 2007

GSD® are members of The Chartered Society of Designers

Graham Shapiro - Shortlisted for The Director of the Year 2011 -The Institute of Directors

visual communication specialistswww.gsd.net

GSD® - Graham Shapiro Design Ltd § Tudor House § 73 Welsh Row § Nantwich § Cheshire § CW5 5EW t: +44 (0)1270 625130 § w: www.gsd.net