FACE:USA Case StudySee how one plastic surgeon generated 30 transactions, 15:1 ROI

and a new revenue channel with Aesthetics Buy Now from

faceusa.com.

Practice Type: Plastic Surgery

Location: Washington, D.C.

Website: www.bjcohen.com

Results: Dr. Cohen’s first FACE:USA

e-commerce campaign (Xeomin)

produced $6300, a 15:1 ROI and

required sending just 3 emails in 30

days

About

ChallengeDr. Cohen’s product inventory included a significant amount of excess Xeomin. The vials (which

had accumulated over time) were taking up needed shelf space and tying up free cashflow.

Options for moving the product quickly included delegating the inventory liquidation

responsibilities to his staff.

However, this would require staff members to spend additional time with each patient. Offering

Xeomin as an upsell or converting patients from other preferred neurotoxins would be

time-consuming.

To avoid taxing his staff with the added workload and expectations, Dr. Cohen sought the help of

FACE:USA to determine a plan that would help liquidate the inventory and generate immediate

revenue before the products expired.

Gameplan

How would FACE:USA help?

Working with a FACE:USA onboarding

specialist, Dr. Cohen and his staff agreed

on a four-step strategy that would be both

easy to implement and produce immediate

revenue results:

Top Priorities

1. Ensure Visibility

2. Establish Credibility

3. Create Offer

4. Drive Awareness

The Simple 4 Step Strategy

Directory

Secure a Premier directory listing

that would appear at the top of

local search results for the

Washington DC metro area.

Microsite

Create a comprehensive microsite

to showcase the practice, his

experience, qualifications, media

galleries and more.

Campaign

Set up a high converting

e-commerce page for Xeomin

special offers with a range of unit

options on FACE:USA

Awareness

Send three emails to small subset

of patients to announce the

special offer and provide link to

microsite for purchasing.

1. Directory

To ensure high visibility and maximum exposure

with FACE:USA’s growing consumer audience

(currently 6,000 monthly visitors), Dr. Cohen

selected a Premier directory listing that would

appear at the top of local search results for the

Washington DC metro area.

2. Microsite

To establish credibility and trust, Dr. Cohen

built a custom FACE:USA microsite to highlight

his extensive experience, qualifications, board

certifications, associations, staff pics and bios,

media galleries and FAQs.

3. Special Offer

He then set up a high converting e-commerce

page on FACE:USA that included a ‘limited time’

special offer for Xeomin wrinkle-relaxer. Special

offers could be purchased in increments of 20, 30

or 40 units. An expiration date was added to

create urgency and a strong call-to-action.

4. Awareness

To drive awareness, a total of three emails

(created in MailChimp) were sent over a 30 day

period to approximately 1,100 of his current

patients. Emails included a direct link to his

boutique e-commerce page where patients could

easily purchase special offers from any computer

or mobile device.

Dr. Cohen and his staff were extremely pleased

with both the functionality of the FACE:USA

platform and the results of their Xeomin

campaign.

Results at the conclusion of the 30 day period

included a significant reduction in Xeomin

inventory, 30 patient purchases, $6300 in

practice revenue and 15:1 ROI compared to the

cost of his monthly Premier subscription.

Most of all, Dr. Cohen found that adding a

boutique e-commerce solution to his practice

offered access to a previously untapped revenue

stream that produces results well beyond regular

business hours.

Results

"My patients love the convenience and my practice is now generating revenue after hours and on weekends. It’s fantastic.”

Barry Cohen, MDWashington Plastics

Screenshots of Email and Campaign Dashboard

Expand The Revenue Channels In Your PracticeAs an aesthetic practice owner, much of your revenue is directly determined by how effectively

your time is managed.

FACE:USA’s boutique e-commerce solution, Aesthetics Buy Now, gives aesthetic practices the

ability to create profitable new revenue streams and improved patient engagement.

Schedule a time to speak to one of our consultants and see how FACE:USA can help your

practice.

Click here to schedule your consult today!