case study by letsintern qs world grad school tour
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Case Study
The leading organization for Masters & PhD applicants
YOUTH:INK – Brand Engagement by Lets Intern
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OBJECTIVE
Promote ‘QS World Grad School Tour’ in Hyderabad, Pune, Mumbai & Delhi and ensure maximum participation of students wanting to pursure further education abroad at the fair from across colleges and courses.
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APPROACH
• Influencer Interns hired as brand ambassadors (exclusive and dynamic network of QS tour promoters) in each city
• Delhi (12), Mumbai (12), Pune (12) and Hyderabad (14) a total of 50 Ambassadors.
• Influencer profiles ( Age 18 -25 ) College Contingent leaders Campus representatives Students prepairing for GMAT, EILTS and other exams to go abroad and study.
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SELECTION
• Leveraging the letsintern.com database and platform
Screenshot of Internship Posting as ‘Featured’
Application form
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PROGRAM• The main objective was to create awarness about the program and brand
awarness for QS World Grad School Tour both in-campus and off-campus and get maximum REGISTRATIONS across all 4 cities.
• Create Content for the brand and study trends of students willing to go abroad and study.
• Sharing brand and product attributes for QS World School Tour, Key elements and brand message with other benefits of attending there Fair like : get a chance to win scholarship wirh $1.2million and much more.
• Using Social media as a firm platform to promote and generate conversations on QS World Grad School Facebook page along with online registrations and participation for the fair
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Online promotion
Email blast to LetsIntern student database
Updates on youth and college forums
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Social media promotion via ambassadors
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In-campus via ambassadors
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In-campus promotion via ambassadors
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In Campus via ambassadors
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Fairs
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RESULTS
• Brand recognition in all top colleges across all 4 cities by posters fliers mailers and other marketing collaterals.
• Hundreds of registrations in all 4 cities contributing in making it the biggest QS World Grad School Tour in India.
• And more…
Pune Hyderabadh Mumbai Delhi0
50100150200250300350400
205 225
302359
Number of Registrations per city
Number of Registrations
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Thanks!
If you want to build brand love among the youth
Get in touch..
Pranay Swarup: [email protected] Noor: [email protected]