case study: charmsy biznesu
DESCRIPTION
Charms of Business ( Charmsy Biznesu) is the project addressed to businesswomen from the Kuyavian Region, Poland. It started from a talk about dreams which I had to Joanna, the owner of the firm M4Bizz in the autumn, 2011. One of them was organizing together a meeting for 100 women who work in business and need practical support and advice about their career's development and fulfillment in professional life. The main aim of this project is to spread positive thinking, to inspire and motivate to follow dreams. More: http://www.bridgehead.pl/en/services/72-charmsy-biznesu.htmlTRANSCRIPT
Case Study: Charmsy Biznesu
where: Bydgoszcz, Kujavian -
Pomeranian region
when: from autumn 2011
The author of the project: Joanna - the owner of the Marketing Agency M4Bizz - www.M4Bizz.pl
The author of the project: Justyna - the owner of the Public Relations Agency BRIDGEHEAD www.bridgehead.pl
Problem: no business meetings for active busineswomen
Universal problem: no respect for business dreams
Aim: organize a meeting for 100 businesswomen
It's the possibility of having a dream come true
that makes life interesting P.Coelho
Collecting charms of business means
choosing&enjoying success
1st Stage - Enthusiasm
2nd Stage - Effort
….is evaluating….
... but the aim's clear...
Belief
Work
Advanced partnership
Story telling
Strategic ally
Ally that join art&business
Public Relations orchestra plays …
PR -acts of kindness - tell stories about them
Internet is my friend !
Media support, e.g. 3 press releases, 7 radio talks, one page article in Gazeta Wyborcza
Result is obvious as you can experience it now!
How does the project achieve success?
Passion at work drives success !
Clear aim and way to achieve it!
Determination!
Because La bella vita!
and appetite grows with eating , so next meeting in 2013.
Dziękujemy.
Thanks a lot.
Pictures used from : sxc.hu