case study: copper load of this! how social media opened up a b2b audience notoriously difficult to...
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YCT
£150 million turnover 200 employees 35% market share 62 years – manufacturing in the UK
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• Costs four times what we currently pay
• Un-measureable
• No proof of ROI
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• Costs four times what we currently pay
• Un-measureable
• No proof of ROI
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79% of our installer survey respondents recognised YCT as the
number 1 brand in 2011 and 96% recognised it as the number 1
brand in 2013 – an increase of 17%
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WHO ARE REALLY B2B?