[PR Analysis] Insights for News Apps

TheQuint.com vs. Scoopwhoop vs. Newshunt vs. News In Shorts

1 Jan 2014 – 1 March 2015

Data-Driven PR

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“Making” News?

The market for news apps is heating up. So we asked an interesting question: How much news are the news apps making themselves?!For this analysis, we selected four of the most loved news apps: • Raghav Bahl-backed TheQuint.com• BSB-funded Scoopwhoop• Sequoia-funded Newshunt• Tiger Global-funded News In Shorts

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Data Source

The data for this analysis comes from www.wizikey.com. wizikey is a DIY platform we’ve developed for brands and PR professionals to track media happenings and maximize their visibility.

The duration for the analysis is 1 Jan 2014 to 1 March 2015.

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Insight 1: Total News Items

When it comes to total mentions in news, Newshunt eats the nearest rivals Scoopwhoop and News In Shorts for breakfast.

News in Shorts

Newshunt

Scoopwhoop

TheQuint.com

0 20 40 60 80 100 120 140 160

45

135

43

3

Total News

Total News

5

But we know better than to trust data at first sight, right? So we askedwizikey to look deeper. And what came out was surprising.

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The picture changes dramatically once we start looking at mentions in news headlines. Here Newshunt is the last one, while News In Shorts dominates.

News in Shorts

Newshunt Scoopwhoop TheQuint.com0%

10%

20%

30%

40%

50% 44%

14%

26%33%

Headlines (Percentage of total news)

Headline

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But here’s what matters even more: mention in mainline publications like TOI. Here, TheQuint.com has done very well.

News in Shorts

Newshunt

Scoopwhoop

TheQuint.com

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

36%

21%

37%

67%

64%

79%

63%

33%

Mainline Vs Online

Mainline Online

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Insight 2: Top Publications

wizikey also reveals which publications are carrying the most news stories about news apps.

YourStory Medianama Next Big What Light House Insights

Economic Times05

10152025303540

35

27

16 16

10

Top Publications

News

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Insight 3: Top Journalists

And here’s which journalists new entrants to the News Apps market can approach as part of their PR strategy.

0

2

4

6

8

10

12

14 13

8 8

54 4

Top Journalists

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Insight 4: News in Top Publications

For the top two publications in online and offline segment, Newshunt holds the most weight.

News in Shorts Newshunt Scoopwhoop TheQuint.com0

5

10

15

20

25

30

5 4 3

0

6

27

5

0

News in Top Publication

Economic Times Yourstory

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That was the PR analysis for the News Apps segment by www.wizikey.com. If you too want access to such insights and transform your brand, wizikey is what the doctor ordered!

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